Top 10 Sportsbook Software Providers in the USA

The demand for sports betting is continuing to grow immensely in the USA, and the projected growth rate for the period 2024 to 2029 is predicted to be 10.73% annually. The growth at this rate will increase the market size to reach $23.8 billion by the year 2029. 

Best Provably Fair Casino Game

Among all the online gambling domains that are thriving in the US, sportsbook betting has its own exceptional demand. There is a high potential for budding sports betting business owners to bag exceptional productivity and profitability due to the high success rates of the domain. But, to start a thriving business out of it, you will need a reliable sportsbook software provider in USA

Now, choosing a reliable service provider for the purpose is crucial for attaining success for the business. It is because your sports betting software is what will ensure high engagement, stable operations, consistent traffic flow and high conversions. But the question is, what makes a sportsbook software provider the best in all of the USA? 

Well, as there are a lot of companies out there claiming to offer you the best sports betting software development solutions in USA, we have shortlisted 10  best of them for you to easily filter the ultimate one. So, do have a look at our expert analysis of the top 10 sportsbook software solution providers in the USA.

Table of Contents

Here’s the List of Top 10 Sports Betting Software Providers in the US

Now that you have a clear insight into why the USA is one of the best markets for you to start your sports betting business let’s shed some light on the top 10 software providers in the country for you to count on:

1. TRUEiGTECH

TRUEiGTECH is the best sportsbook software development company in USA and has been delivering robust and valuable solutions for more than 10 years now. They have a great team of more than 200 members, the majority of them being senior specialists. Depending on your requirements, you can obtain customizable solutions for starting your sports betting platform. 

Our team members invest ample time in running in-depth market research to determine what features would work well for your business requirements. With TRUEiGTECH, you can avail of bespoke, turnkey and white-label sportsbook software solutions, varying in terms of development approach and deployment type. With TRUEiGTECH at your disposal for sportsbook development, your end product will be backed with:

  • 100% ownership
  • On-demand customizations
  • Tailored betting features
  • Enhanced player engagement
  • Seamless back office control

Not only that, but the developers at TRUEiGTECH can also help you with integrations of third-party tools to further scale the proficiency of your sports betting platform. You also get coverage for 50+ sports and 50,000 monthly events, which will enhance the overall engagement quotient of your platform. 

TRUEiGTECH is among the top sportsbook software providers in USA because of its no-revenue sharing policy, legal compliances, data security, and other such offerings. Not only that, but the developers at TRUEiGTECH also ensure the integration of various standard features such as localization, back office control, bonus modules, game rooms, real-time chat, etc. 

With more than 100 deployments and numerous industry awards & recognitions so far in the domain, TRUEiGTECH is one of the most trusted service providers for you to count on. So, if you want to secure a good business flow with thriving sports betting software in USA, TRUEiGTECH is your one-stop hub for the same. 

Let Your Sports Betting Platform Define Success for You!
Contact Us!

2. Limeup

Limeup is yet another popular sports betting platform provider in USA with proven excellence in providing you with highly customizable and performance-centric solutions. The company has been in service for more than 10 years, and has acquired a 95% client rate. Every minute client expectations are prioritized by the experts working at Limeup. 

There are more than 50 professionals, working with the company for adhering to your white-label, turnkey or bespoke sportsbook development projects. Developers working with the firm are aware of the latest technological stacks, guaranteeing broad customization preferences with the interface, while guaranteeing personalized experience. 

Top-tier operators like BingoBet, S-Bet and others have appreciated Limeup for its sportsbook solutions. A lot of other companies out there have acquired dynamic user experiences with their sports betting platforms, guaranteeing absolute engagement and enjoyment for their users. 

3. Kambi

If you are planning to go with only the firms that are recognized for delivering premium solutions, Kambi is one option you must count on. The company implements modern technology solutions such as AI for adding innovative features to your sports betting platform. Kambi is now operating with more than 1000 professionals and a very unique work approach, making them a prominent partner for your project. 

To further scale its outreach in 2024, Kambi secured its multiyear sportsbook partnership in the US for providing its turnkey sports betting technology to the VIP Play unity of ZenSports. In this deal, the mobile sportsbook platform of ZenSports has been upgraded with the use of Kambi’s software technology. ZenSports is one of the biggest sportsbook operators in US, and will initiate Kambi’s technology primarily in Tennessee, with future plans on expanding the same to other states. 

So far, Kambi has earned the trust of more than 40 sportsbook operators across the globe, including some well-recognized names in the US. By adopting the 360-degree sportsbook service of Kambi, you can adopt cost-effective development solutions while attaining robust functionality. Being one of the best sportsbook software suppliers in USA, Kambi enables your players to access the platform through all devices or platforms without any performance compromises. 

4. SoftSwiss

The best thing about SoftSwiss as one of the popular sportsbook software distributors in USA is its specialization in helping clients with international licenses or national certifications. They have a big team of more than 1400 professionals and have delivered numerous sportsbook solutions with customizable functionalities. The company has worked its way to become one of the top sportsbook providers in US, and 2024 brought in some significant service improvements for it. 

Back in September 2024, SoftSwiss made its announcement for integrating the Horse Racing Module in its sportsbook software. Due to this, the company’s service offerings were enhanced immensely. SoftSwiss intends to expand this offering to various countries with people sharing popularity for the sport, including US, but not limited to it. SoftSwiss brought this Horse Racing Module to action by acquiring a 35-year old South African software provider, Turfsport.

Using this module, your players will be able to place fixed-odds wagers across diverse markets. Some of the key features of this module includes multiple bet types, race cards, silks and others. As far as sportsbook in specific is concerned, the company offers a betting platform, allowing clients to integrate the software into their iGaming app or website. This solution is feature-rich but can also be customized to make the platform more brand-centric. You can expect high security, a bonus system and diverse sports coverage with SoftSwiss. 

5. Innosoft Group

Innosoft Group is one of the most renowned sports betting platform distributors in the United States and offers its clients 100% customized sportsbooks. The team specializes in creating high-performance software for your sports betting business, delivering an astounding experience for the end-users. You will be getting ample service perks with Innosoft Group’s sports betting software, such as cross-platform compatibility and on-demand customizations. 

Being a leader in the sports betting world, Innosoft launched its new mobile sports betting app in 2024, for you to integrate alongside your business offerings. This app is backed with the advanced technologies, and is engineered to provide a scalable, immersive and secure betting experience. You can use this sports betting mobile app to deliver dynamic and seamless sports gambling experience to your players, without any location or device restrictions. 

Not only that, but irrespective of whether you choose a web or mobile app, your platform will also support multi-lingual and multi-currency convenience for players to find it even more engaging. As the business operator, you will be provided with complete control over the sportsbook platform operations. Every feature that the company standardizes for your sports betting software is meant to enhance overall user engagement. For instance, players will be able to live stream sports events, access different betting options and others. 

6. Aristocrat Interactive

Aristocrat Interactive is among the most talked-about sports betting software solution providers in USA, with its core focus on infusing creativity to clients’ projects. The company prioritizes providing immersive and connected experiences to your players. Aristocrat Interactive has its outreach across 10+ countries, and has a mission to completely revolutionize iGaming entertainment. 

In 2024, Aristocrat Interactive has taken adequate measures to strengthen its service offerings across various countries. The company has scaled its North American presence with key new hires for its interactive iLottery service offerings. Beyond that, Aristocrat Interactive partners with Big Bola, one of the biggest sportsbook & casino gaming operators. Due to this, a full suit of iGaming solutions will now be available across all of Mexico. 

Aristocrat Interactive also displayed a whole new array of iGaming solutions in the Global Gaming Expo (GGE) 2024, which further sheds light on the efficacies of this company. With consistent approach towards improving the service offerings, Aristocrat stays one of the best sportsbook software providers in USA. 

7. Crustlab

Crustlab is yet another top-tier sports betting solution provider in the United States, but it also has a global footprint for its efficient work history. The company has been offering some of the finest sports betting software solutions for more than 7 years. They share brilliance across various domains such as sportsbooks, online casinos, the iGaming sector as a whole and much more. 

So far, the company has deployed more than 50 successful projects, including several sportsbook software solutions. Back in 2022, Clutch recognized Crustlab as one of the top 100 leaders supporting fast business growth. This further adds onto the reputation of this company as one of the best sportsbook providers in the US and other parts of the country. 

If you want your business to attain a good position over the competitiveness in the US market, Crustlab can extend its professional solutions to help serve the purpose. They offer exceptional staff augmentation for assisting clients with their custom deployments. Additionally, every software Crustlab deploys will deliver an immersive experience to end-users.

8. Betfoc

Betfoc offers you customized sportsbook solutions built with responsive gaming policies. If you intend to acquire premium yet powerful sports betting platform for conducting your business operations, Betfoc can be your one-stop hub. The company has deployed more than 100 projects so far, and has earned more than 5 awards to its name. From advanced technology stacks, to in-depth industry knowledge, Betfoc has everything you need for crafting your stand-out sportsbook platform. 

Betfoc has achieved several milestones and has gone far enough to ensure its quality services reach out to all you budding entrepreneurs out in the US or other parts of the world. Considering this, Betfoc made its entry into the SBC Lisbon, which took place from 24th to 26th September, 2024. The company rose to the occasion and showcased its innovative and cutting-edge solutions to the world, including new sportsbook and iGaming technologies. 

Beyond that, Betfoc also reveals several of its advanced white-label solutions for the iGaming world, including the sportsbook domain. All of these white label solutions are backed with high-end features and support seamless integrations. Thus, these facts are what make BtoBet a reliable sportsbook provider in USA for addressing your project requirements. They offer both ready-to-launch as well as custom sportsbook solutions to meet your suitability or specific project needs. 

9. Digitain

Digitain is also a premium sportsbook provider in major states of the United States, and is worthy to be in the list of top 10 firms. The catalog of this company is classified as well as diverse, ensuring you get everything essential for running your business smoothly and efficiently. You can get coverage for on-demand sports events with diverse betting options. Digital has offered its services to several top-tier sportsbook operators around the world. 

Recently in October 2024, Digitain signed its retail partnership with the famous Colombo Sport, extending its service proficiency for the operator. In the same month, Digitain also started its partnership with LeBull.pl, known as one of the most sought-after sports betting firms. Even Digitain became a part of SBC Awards Lisbon in September 2024, and was awarded as Sportsbook Supplier of the Year, which further adds onto its reputation. 

Just like several other operators, Digitain can help you build a thriving sportsbook business in US, and scale it globally. Whether you need turnkey, bespoke or mobile betting software for your sportsbook business, Digitain has the capabilities to adhere to them all. Not only that, but if you are in need of third-party API integrations, you can request that as well. Digitain has its dedicated Centrivo CRM Platform that it integrates onto your sportsbook software, giving you the complete control over managing customers’ experience. With 100% ownership and risk mitigation policies, Digitain makes itself an ideal pick for budding sportsbook entrepreneurs. 

10. BetConstruct

BetConstruct has a big list of high-quality solutions available for everyone who is seeking a sports betting platform in USA. Starting from online sportsbooks and virtual sports to social gaming and others, BetConstruct offers unique solutions in order to adhere to industrial advancements and trends. 

The company has been awarded as one of the best sports betting platform suppliers, especially for its capabilities of helping businesses achieve that leading edge. BetConstruct offers coverage for 50+ sports and multiple monthly events, providing your players with an engaging platform to place their bets. 

Who is a Sportsbook Software Provider?

If you are a complete beginner, you must know that a sportsbook software provider is simply a B2B organization that offers a virtual platform for you to run your business. This platform is what will provide your users the access to bet on their favorite sports events that you are covering on your platform. A good sports betting platform development firm in the USA will add unique features to your software such as odds tracking, real-time betting, bonus module and much more. 

Having a reliable and efficient sportsbook platform provider is the key to developing competitive and high-end software to attract players’ attention. The professionals working with these top sportsbook providers are proficient enough to assess your needs for the project and will recommend the top tech-centric features that can make business operations more seamless. 

What Makes USA a Thriiving Market for Starting a Sports Betting Business?

Before you get along with choosing one of the top 10 sportsbook software providers in the US, it is important you understand why the market is lucrative for the business. 

Today, most of the US states have now legalized sports betting, some of which include:

  • Washington
  • Oregon
  • Montana
  • Wyoming
  • Colorado
  • Nevada
  • New Mexico
  • Arizona
  • Nebraska
  • Kansas
  • Florida, etc. 

As the expansion of sports betting culture in the USA has grown stupendously, it is now one of the most popular gambling options in the entire country. In the year 2023, a survey reported that 1 in every 5 American adults said to have placed a sports bet in the 12-month period,  which explains the unhindered popularity of this domain. 

Not only that, but a report by Statista also showcases that the United States will be generating the most revenue in sports betting when compared on a global scale. The figure might cross $14,300 million by the end of 2024. 

So, this explains the dominance of the US market in sports betting and why budding entrepreneurs must adopt this opportunity and continue to attain profitability.

What Qualities Make a Sportsbook Platform Provider the Best?

Now that you have a brief insight into the capabilities of the top sports betting software providers in USA, you might be in a dilemma to choose one among the list of best options. Therefore, you must get an idea of what makes a provider or company better the others. And for that, here are some qualities that are a must for any of them to attain:
  1. Features Offered
  2. The first thing that’s crucial for any sportsbook software development company in USA must take into consideration is the features they offer. The number of sports they cover, management features they offer or other such insights are what will ultimately define the overall engagement for your platform. 
    Apart from that, you must also ensure that the company offers live streaming, pre-match bets, real-time bets and other such features to make the platform even more engaging for players. Following that, the sports betting platform provider you choose must also offer localization features for your software. 
  3. Payment Options
  4. As cryptocurrency is the trending transaction preference for most online gamblers, it is important your software provider integrates this capability into your platform. But following that, you must also seek other payment options for the platform, made available by reliable gateways. 
    The sportsbook software development company you hire must offer multi-payment gateway integration solutions, enabling end-users to choose the preferred picks they rely on. You must do your market research to determine which payment methods are commonly being used by the sports bettors, and see if the sportsbook solution providers offer them. 
  5. KYC or Identity Verification Module
  6. The first step in ensuring the security of your sports betting platform is to validate the identity of new players. Therefore, your sportsbook software provider in USA must be offering a KYC module alongside its standard solutions. It is to establish player authentication as per global regulations. 
    For instance, your sports betting platform development partner can integrate AI face recognition, online ID validation, live-video KYC or mobile verification to authenticate players. It is quite an important aspect to consider if you intend to stay competitive and protect the brand’s reputation. 
  7. Diversity of Games
  8. As specified earlier, your platform’s diversity with games is what will entice more sports bettors to join you. You can’t just stick to offering betting options on a couple of trending sports events. Therefore, look for a sports betting software provider in the USA that can provide immense diversity in terms of your games portfolio. 
    Consider soccer, basketball, volleyball, ice hockey, tennis, football, golf, baseball, motorsport and other such sports as basic inclusions to your betting platform. Apart from that, you can choose your pick from the diverse list of different sports events that your service provider odders.

Other Factors You Must Prioritize Before Choosing the Best Sportsbook Provider in USA

Apart from the quality specifics highlighted above, there are a few other factors that you must consider before finalizing the best sportsbook software provider in USA, which include:
  1. Regulatory Compliance
  2. You must be assured that the sportsbook platform provider you hire is licensed and complies with all the regulatory guidelines in the US markets. When you are working with a legalized software development firm, your business will be able to run smooth operations and mitigate risks under the law’s bounds. 
  3. Technology Stack
  4. Review the technology stack of your shortlisted sports betting platform development company in the USA and determine if they are using the latest options in the market. Look for feature offerings like live streaming, AI analytics, mobile compatibility and others to be assured of their high-end technological capabilities. 
  5. Scope of Customization
  6. You must look for a sportsbook platform provider that offers you on-demand customization solutions. It means, you must be provided with the feasibility to tailor your sports betting platform depending on your business or branding needs. This way, you will be able to deliver a unique experience to your players, better than the competitors. 
  7. Scalability
  8. Before you finalize the sportsbook software distributor in USA, you must be clear about the scalability of the software. A scalable platform is capable of handling increased traffic flow, monetary transactions or bets alongside your business expansion. Your software provider must be capable of providing the same without compromising on the user experience or performance of the platform. 
  9. Support Solutions
  10. Look for the company’s track record in addressing the problems of its clients in the past. Check the testimonials or reviews across trusted sources for better insight into the same. When relying on a software provider for your sports betting platform, you must have the peace of mind to get immediate technical maintenance or support when required, ensuring minimum downtime for your business.

How Much Will it Cost to Hire the Best Sports Betting Software Developer in the USA?

There is no fixed price to hiring the best sportsbook software development company in the USA. Each vendor has its unique rate chart for its service offerings and the experience that it brings to the table. Following that, the overall cost of developing a sportsbook platform also varies due to the level of complexities you intend to add to the software. 

If you need custom development, multi-platform software, third-party integrations, unique design elements and other such attributes to be considered for the project, the overall cost might increase. You must reach out to the shortlisted sportsbook software providers in Nevada, Colorado, Florida or other states, depending on your preference. 

You must elaborate on your feature needs and highlight the basic business requirements associated with sports betting. To give you a perspective, the cost of sportsbook software development might go up to $30,000 if you seek all the crucial features, such as cross-platform optimization, custom development, etc. This cost isn’t fixed but just an estimate, as the final pricing might differ depending on the number of integrations or features you might need. 

Following that, there might also be some monthly charges in case you seek post-launch support, upgrades, data storage, debugging and other such services for your sports betting business platform.

Assured Benefits upon Hiring the Best Sportsbook Solution Providers in the USA

Just like the stats proved in the earlier sections of this article, there is a huge growth predicted for the sports betting sector in the USA. Therefore, if you intend to step into this competitive market with your own business platform, the least you must do is hire the best software provider for the job. 
Now, a lot of budding entrepreneurs who are tight on budget might feel like compromising with second-best-tier software providers, but that might turn out to be a mistake. Why? Well, here are some of the benefits that you will acquire upon hiring the best sportsbook software provider in the USA and lack when you rely on second-tier professionals:
  1. Better Reach
  2. When you have your highly functional sportsbook platform to run your business on, you can conduct impactful marketing campaigns. This way, you can grab the attention of different audience groups. Conversion rates associated with your search engine or social media marketing will be higher when you have a responsive platform to justify your claims. The best sportsbook provider in the USA will offer coverage for almost all possible sports that exist, which will add diversity to your platform, attracting more players. 
  3. Improved Analytics
  4. Running the sportsbook business isn’t about just providing the best-performing platform but also having reliable management tools. When you go with the best sports betting solution distributors, they will make sure to add dedicated modules for risk predictions and real-time reporting. Thus, managing and monitoring the platform operations and potential risks will be easier with in-depth analytics. 
  5. Automation
  6. The best sports betting software providers in the USA, like TRUEiGTECH, are all backed by the latest technologies in their arsenal. They will be embedding AI-based tools to automate various features of your sportsbook platform. This way, your customers will be able to bet faster and gain access to other features seamlessly. 
  7. Increased Brand Awareness
  8. When you partner with a reliable sportsbook platform supplier in the US, you will be able to establish a strong brand reputation and recognition. Firstly, you will be appearing among the clients and operators of the company you hired for your software. Next, you will get impeccable marketing assistance to score big wins. In the end, you will also be receiving brilliant design elements for your platform to scale brand awareness. 
  9. Enhanced Security
  10. Relying on a trustworthy software provider will ensure the highest level of safety with essential certifications. You will get dedicated encryptions to protect the business as well as customer data. With expert solutions, you can enable transparent security measures, giving your users the assurance that their personal data is stored safely.

Meet Your Sports Betting Business Goals with TRUEiGTECH!

It might be a bit complex for you to decide on one ideal sportsbook software provider among the list of best options. Ultimately, when a particular company intends to be part of your business growth in the long run while backing you up with the latest technologies and impactful solutions, you definitely know that’s your pick. 

At TRUEiGTECH, we believe in offering you the same. Our team of more than 200 professionals, experts in various domains, are readily awaiting your project requests. We make use of the latest technologies and tools to craft the perfect sports betting software or app for you to run your business on. 

Connect with us today, and book your free consultation with us. Our experts will hear your requirements out, and will provide you with a proper plan of action that we will possibly use for curating your platform. Connect with us today!

We offering insights on casino games

our team to explore customized casino game solutions

Sportsbook Software Development Related Pages

Sportsbook Software Development Related Blogs

Scroll to Top

Request a Demo Now!