Sports Betting Software Development in USA
Scale your sportsbook business with our experienced and technology-centric sports betting software development in USA.
- 80+ Sportsbooks Deployed
- Coverage for 50+ Sports
- 20+ Odds Data Provider Integrations
- On-Demand Customizations
A Glimpse at Popularity of Sports Betting in the United States

The online sports betting market in the US is projected to surpass the $17.23 billion mark by the end of 2025. Not only that but the annual growth rate for the industry is recorded at 8.41%, which will possibly take the revenue count to $23.80 billion by the end of 2029. To shed more light on the popularity of sports betting in the United States, you must know that the count of users is projected to grow to 54.7 million by the end of 2029.
There are other stats that prove, American households spend at least $1100 every year on sports gambling. Moreover, since sports gambling was legalized back in 2018, American citizens have wagered a total of around $450 billion on various sports categories. This market potential didn’t go unnoticed by the budding sportsbook operators, and new firms were formed within various states of the country.
Around 38 states have legalized sports gambling, which opens up a plethora of opportunities for new budding sports betting business owners. So, if you are planning to enter the US gambling market with your own sportsbook, we are here to help you in this quest. At TRUEiGTECH, we offer the best sports betting software solutions in US, and back it up with modern-day technologies and advanced features.
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Our Sports Betting Software Development Services in USA

White-Label Sports Betting Software
If you want to enter the competitive sports gambling market of the United States, without having to wait for months, availing our white-label sports betting solutions can be your best bet. With this, we will be launching a branded sportsbook platform with pre-integrated features and functionalities. Your sportsbook platform will have a dedicated back office and several engagement tools. Beyond that, we will also be taking care of the licensing attributes alongside our white-label sportsbook platform.
Turnkey Sports Betting Solutions
With our turnkey sports betting solutions, we offer multiple pre-developed software templates for you to count on. Depending on what you choose, we can implement brand-centric customizations to make the platform unique to your business impression. Our turnkey solutions will help you enter the competitive US sports betting market faster. From the latest technology and operations to coverage of various sports and associated events, our turnkey solutions won’t disappoint you.


Bespoke Sports Betting Software Development
If you want completely unique sports betting software in US, backed with unique design elements, stand-out features, and exceptional appeal, we offer bespoke sports betting software development in US, guaranteeing end-to-end and on-demand customization. No matter how complex your custom requirements are, we will be adhering to them on demand. Apart from the standard features like live streaming, real-time odds updates, and others, we can also integrate custom functionalities based on your business needs.
Sports Betting API Integration
If you want to further scale the capabilities of your sports betting platform and make it more engaging for the users, seek add-on API integrations from us. We can provide API configurations to upscale your existing sports betting software. You can consider integrating new sports categories, data feeds, PAM systems, CRM tools, and other such solutions.

Key Features We Offer with Our Sportsbook Software Development in US

Live Streaming

Live Odds

In-Play Trading

Third-Party Integrations

Bonus Engine

Vast Sports Coverage
Facts Highlighting Our Proficiency with Sports Betting Software Development in US
Benefits We Offer with Our Sports Betting Solutions in USA
The History & Rise of Sports Betting in the United States
Since 2018, the growth of online sports betting in US has grown stupendously, and there’s no stopping it. Supreme Court of the nation struck down the law prohibiting the US states from allowing sports gambling, which became an opportunity for budding business owners to embark on their sportsbooks.
Delaware was the first ever US state to allow & accept single-game sports wagering. Later, more states joined the quest. Today, a total of 38 US states have legalized sports gambling within their jurisdictions, and that showcases the unfiltered demand for it across the country. The year 2023, recorded a total US sports betting revenue of $11 billion, which is now expected to grow year-on-year. It is because the demand for sports betting in US is not slowing down anytime soon.
Upon comparing the demographics of US sports bettors, it was observed that most of them, around 34%, are aged 25 to 34. Following that, 31% of sports bettors are between the ages of 35 to 44. It indicates that young adults and elderly adults are more inclined towards sports gambling, which gives you a considerable target audience to base your business on. Considering the type of sports people bet on, Football tops the chart, followed by Basketball, Baseball, Hockey, and others.
Hire Our Best Sports Betting Software Developers in US
If you want to make no compromises while entering the competitive sports gambling market in the United States, you must start by obtaining highly functional and performance-rich software. Our team of sports betting software developers in US is well-trained and skilled enough to take on all your custom requirements and implement them into the platform.
Once you hand out your sports betting software project to us, we will be planning, creating, and deploying a completely unique platform. We aim to provide you with a platform that can help you meet global sports gambling standards. With us at your back, you can get feature-rich, completely owned, tech-savvy, and player-centric sportsbook software in US.
Our Methodology For Developing the Best Sportsbook Software
- Requirement Identification
- Project Planning
- Designing Phase
- Development Phase
- Feature Integrations
- Software Testing
- Testing and quality analysis
- Deployment
- Post-Launch Maintenance
Why Hire TRUEiGTECH for Sports Betting Software Development in US?
FAQ's
Sports betting software is nothing but an online solution that acts as a platform for providing your players with the chance to bet on their favorite sports events. With our technology-centric development, we make sure your sportsbook software delivers faster performance, easy navigation, seamless usability, on-demand customizations, diverse sports coverages, and much more. We also make sure that your sports betting software is accessible across all devices or platforms.
To ensure your sports betting software is secure and safe for the players, you must turn to a reliable and trustworthy service provider. At TRUEiGTECH, we make sure to integrate advanced security features such as risk-managed systems, cryptographic hashing, data encryption, two-factor authentication, and much more. This way, you will be able to prevent any unauthorized access or potential cyber attacks from compromising the safety of your sports betting platform.
A ready-to-launch or turnkey sportsbook software is more like a pre-developed template that can be integrated for your faster entry into the sports betting market. You get to choose from the diverse template options and implement brand-centric customizations into the same. At TRUEiGTECH, our experts offer the best turnkey sportsbook solutions, backed with advanced features, exceptional design, and widened sports coverage.
As per the reports, Python is the best coding language that can be used for developing a sports betting platform. Python comes with unique semantics and syntax which enhances the overall readability of the codes. Django and Flask are two of the most common frameworks that are used for building the backends of sports betting apps.
Yes, AI is now one of the latest technologies that is being used in curating sports betting software. Our team makes use of AI algorithms in order to help players predict the players’ performance, potential scores, and other such data that might help them make accurate betting decisions. Using AI algorithms, your platform can analyze ample sports data and make the necessary recommendations or predictions.
Yes, sports betting is legal in around 38 US states. You can seamlessly run your sports gambling business across these states and attain unmatched success. With the growing demand for sports gambling in the country, you must consistently update your sportsbook offerings to keep up with the market or industry growth.