Home Turnkey vs Custom-Built Sportsbook Platforms: Pros & Cons
Turnkey vs Custom-Built Sportsbook Platforms: Pros & Cons
A turnkey sportsbook platform provides you with all the resources in one place so that you can enter the market faster. In contrast, a custom-built platform is one where you can modify every aspect of the platform as per your needs.
Both of these have their upsides and downsides. So, if you plan to enter the sports betting market, carefully study both of these choices before making your pick. To make it easier for you, we have compiled this guide. Let’s match turnkey vs custom-built sportsbook platforms with each other.
Table of Contents
What is a Turnkey and Custom-built Sportsbook Platform?
Since sports betting has become legal in some states of the US and many other nations across the globe, operators are looking for a faster way into the sports betting market. Turnkey sports betting software development is the way that operators take.
Turnkey Sportsbooks Platform
A turnkey sportsbook platform is an all-in-one solution that allows an operator to launch their business in a matter of weeks. These platforms include all the crucial elements of a betting tool, such as software, payment processing, regulatory compliance, staff training, risk management, PAM, back office, etc. Besides, a turnkey sportsbook also has some innovative features pre-included, such as
- Cryptocurrency support
- Real-time sports data
- CRM tools
- Advanced betting options
- Live-betting options
- Odds management system
And more! In contrast to this, a custom-built software focuses on detailing and customization of platform elements.
Custom-built Sportsbook Platform
While turnkey software is a ready-to-use sports betting solution, custom-built software can be created to meet the unique needs of a business. These platforms offer a unique betting experience to the bettors, and with some specialized features, they can set your business apart from the competitors.
For example, a custom-built software can have all the features of a turnkey, but with modifications in the user interface, specific game options, admin dashboard, etc. A custom-built sportsbook software is developed to match the look and feel of a business. This ensures user loyalty and brand identity.
Turnkey vs Custom-Built Sportsbook Platforms: Pros & Cons
You can choose between turnkey or custom-built sportsbook platforms depending on various factors, such as
- Business goals
- Available resources
- Market entry time
- Individual preferences
Here are some pros and cons of each of them that will help you decide faster!
| Type of Platform | Turnkey Sportsbook Platform | Custom-Built Platform |
|---|---|---|
| Pros |
|
|
| Cons |
|
|
Final Words
Based on the comparison of turnkey vs custom-built sportsbook platforms, it is easy to conclude that both choices are ideal, given the needs of the operator. If money is not an issue, a custom-built sportsbook platform is the best, as you are open to customizations. On the other hand, if you want to hit the market early, a turnkey sportsbook platform is the ideal choice.
Whether you go for a turnkey platform or the custom-built sports betting platform, involving a professional turnkey sportsbook software development agency is important. TRUEiGTECH is a premier sports betting platform development agency that can help you with custom-built software as well as turnkey software.
Get in touch and start your sportsbook business!
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
