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Español Scaling the U.S. Sweepstakes Gaming Operation to 6+ Brands and $2M+ in Monthly Deposits
An established online gaming operator partnered with our engineering team to transition from legacy offshore casino infrastructure to a high-concurrency, dedicated U.S. sweepstakes platform. Constrained by third-party vendor lock-in, recurring platform instability, and slow technical support, the operator required full architectural ownership to scale aggressively across the regulated sweepstakes landscape.
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Our Client
The client is an online gaming operator focused on the U.S. sweepstakes space. They spent years running an offshore casino, relying on a third-party turnkey provider. That setup brought constant friction: frequent outages, zero control over the codebase, and days spent waiting on external support teams just to resolve basic production bugs.
With the rapid rise of social and sweepstakes gaming in North America, the leadership team saw a chance to build a much larger, compliant business. To make it work, they needed two things their previous setup couldn’t give them: a platform purpose-built for dual-currency sweepstakes mechanics (Gold Coins and Sweeps Coins), and the architectural freedom to launch multiple brands quickly without paying heavy recurring fees to third-party software vendors.
Business Objectives
- Transition from an unstable offshore turnkey setup to an enterprise-grade platform compliant with U.S. promotional sweepstakes models.
- Establish a centralized multi-tenant architecture capable of launching and managing new standalone gaming brands in days rather than months.
- Eliminate high third-party SaaS fees and vendor dependencies by engineering a custom sweepstakes platform with proprietary CRM, affiliate tracking, and payment processing systems.
- Architect backend infrastructure capable of handling 5M+ daily gaming transactions with near-zero latency and high uptime during marketing peaks.
- Expand player distribution beyond web browsers into native iOS and Android environments to drive daily active engagement and player lifetime value (LTV).
Business Solution
- Engineered an isolated-tenant infrastructure allowing the operator to run 6+ independent consumer-facing brands from a single core codebase and centralized administrative console.
- Deployed a fault-tolerant microservices backend optimized for concurrent transaction processing, comfortably managing sustained loads of 5M–6M daily bets with sub-second response times.
- API-Driven Content Integration: Integrated top-tier certified sweepstakes game content through low-latency API wrappers, ensuring rapid game-load speeds and synchronization across currencies all via our sweepstakes casino games development.
- Developed an internal payment orchestration layer that routes transactions across standard card acquirers alongside dedicated crypto sweepstakes casino payment infrastructure, maximizing deposit acceptance and streamlining instant prize redemptions.
- Replaced third-party retention platforms with a custom CRM designed around sweepstakes economics, managing automated Gold Coin (GC) and Sweeps Coin (SC) grants, daily wheel spins, and mail-in request tracking.
- Implemented real-time event triggers for targeted player re-engagement, automated drop campaigns, and tiered VIP loyalty workflows.
- Built an in-house affiliate tracking portal supporting custom multi-tier commission models, real-time click-to-registration attribution, and automated partner reporting.
- Eliminated affiliate tracking SaaS licensing costs, giving internal acquisition teams unhindered visibility into campaign ROI and player acquisition costs (CAC).
- Engineered cross-platform mobile applications for iOS and Android, synchronizing gameplay state, wallet transactions, and push notifications directly with the central backend.
Business Impact
bets / day
proprietary core modules
within target markets
via unified multi-tenancy
