Online Casino Aggregators: How to Select the Best Provider
The iGaming industry is undergoing a quick-paced transformation, and this has led to multiple potential businesses and service providers emerging in the market. Online casino aggregators have turned into one of the essential partners for top online casinos. It is these casino aggregators that can make the game collection in various online gambling platforms smooth and seamless.
To choose the right casino aggregator, you need to evaluate them based on breadth and quality of the game portfolio, ease of technical integration, licensing and regulatory compliance, availability of back office and analytics tools, user engagement features like gamification, support for responsible gambling, geographic flexibility without market restrictions, and round-the-clock technical support.
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What is an Online Casino Aggregator?
An online casino aggregator enables online casino operators to access a wide range of games from multiple game studios through a single integration. This B2B service provider uses a unified API to integrate the games you need onto your online casino platform.
Instead of negotiating and integrating separately with each game provider, you can partner with an online B2B casino aggregator who already has built relationships with the game providers. This streamlines the entire process allowing you to offer hundreds of games with a single click, saving time and costs.
But, a high-quality casino aggregator doesn’t just provide game integrations, they also offer a centralized content management system and real-time updates. For when the operators need access to backend tools, the aggregators bring along tools to monitor performance, player engagement, and compliance.
How To Choose A Suitable Casino Aggregator Provider?
A casino aggregator acts as a one-stop content hub that empowers operators to focus on growth, user experience, and scalability. So instead of you dabbling with different providers and satisfying their conditions, an aggregator takes control of everything while you can integrate the games you need.
1. Game Portfolio & Game Quality
The size of the game catalog matters. An operator should always look for a casino aggregator that provides a variety of games, including;
The casino aggregator must also offer trending game titles as well as games integrated with the latest technology. After knowing the types of games your online casino platform needs to have, look out for the top providers. Ideally, a casino aggregator provider should offer games from world-class studios like Pragmatic Play, Evolution, NetEnt, and so on.
2. Technical Integration
A casino aggregator is all about providing all the games through a single connection. Look for a technically strong and secure API connection provider that can set up the games you need quickly. Top aggregators offer in-house custom builds to the operators. Also, the operator can demand a sandbox environment and plug-and-play assistance from the aggregator.
3. License and Compliance
License can be a minefield in the online casino industry. The operator has to check and ensure that the online casino aggregator holds a valid license. They should also make sure that all the game providers have a legitimate license and that the games are built according to the compliance rules. The platforms should comply with the regulations of the jurisdictions in which the operator provides services and products.
4. Back Office Tools
Back office tools provide visibility and transparency towards the performance of the content. The best casino aggregator provides real-time dashboards to monitor the popularity and engagement and player experience through session time.
Aggregators provided backed tools shall offer customized alerts for sudden performance dips or peaks, and any unusual or suspicious betting behavior in the user profiles.
5. User Engagement
Operators have to make sure that the games they offer don’t burn into the profits while driving up user engagement. With increased engagement, operators can sustain a loyal user base.
Advanced gamification features are the best way to approach when looking to improve user experience. Look for casino aggregators that support extended gameplay by offering achievement levels, user performance ladders, or simple quests or missions.
6. No Market Restrictions
While opening an online casino platform, the operator has to be aware of their business goals. Even if you aim at only one market at the time of the launch, let us say the US, there are possibilities of expanding the business into further global markets like Europe, Asia, and Latin America.
Therefore, operators having long-term plans have to ensure that the casino aggregator is well-experienced in handling multi-jurisdictional compliance.
7. Support and Maintenance
Ensure that the casino aggregator that you choose offers 24/7 support. The aggregators need to have a customer support team always available to help you fix issues and prevent players from leaving your casino platform.
Why Should You Work with an Online Casino Aggregator?
Partnering with an online casino aggregator offers a wide range of strategic, operational, and financial advantages for casino operators.
1. Faster Time to Market
Instead of negotiating individual deals and setting up multiple integrations, one casino aggregator provides access to hundreds or even thousands of games through a single API integration. This reduces the time to market significantly while allowing you to expand your casino operations.
2. Simplified Vendor Management
Managing individual contracts, compliance requirements, and technical support for multiple game providers can drain resources. Working with aggregators gives you a central point of contract as they handle everything from licensing to support.
3. Zero Technical Headaches
Aggregators manage all the backend integration, game updates, and maintenance. This means you won’t have to worry about any technical updates and only have to enjoy the benefits of platform stability.
4. Scalability and Flexibility
As your platform grows, an aggregator allows you to expand your game library instantly. Without disrupting your existing setup, you can enter new markets, add new games, and test new genres easily and at your own pace.
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Conclusion
In the rapidly transforming iGaming business, operators look at casino aggregators as essential partners who play a key role in offering rich and engaging experiences to users. Online casino aggregators have a crucial position in bridging the gap between the casino game providers and operators.
In order to choose a suitable casino aggregator for your business, you need to be aware of your business goals, budget, and target audience. Once you make up your mind about that, connect with us at TRUEiGTECH. We offer the top casino aggregator solutions to online casinos all across the globe and will be honored to assist you. Get in Touch.
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
