Date: 11-08-2026 GANHEI Reunites with FIRST.bet to Boost Brazil Sportsbook Offering
GANHEI has renewed its sportsbook technology partnership with FIRST.bet, strengthening its offering in Brazil’s regulated sports betting market. Under the agreement, GANHEI will continue using FIRST.bet’s fully managed sportsbook, featuring pre-match and live betting markets, competitive pricing, localized trading, and infrastructure designed for high betting volumes. The technology will allow GANHEI to customize its sportsbook around its brand and customer base while relying on FIRST.bet for trading, technology, and operational support. Both companies said the renewed partnership will help improve customer acquisition, retention, and long-term growth. GANHEI is authorized by Brazil’s SPA/MF and operates licensed sports betting and casino services.