How Much Does a White Label Sportsbook Cost?
For a new operator planning to enter the sports betting market, this is the right time, as the market is sky-high. According to the recent numbers, the sports betting market size was $101 billion in 2024 and it is expected to be close to $187 billion by 2030. Keeping the numbers in check, the benefit or profit for a business would be a lot.
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If you are thinking about starting your sportsbook, a complete and detailed roadmap of the process is crucial. One of the most important aspects of this process is choosing the right software type. Your choice for the right software depends on a number of factors, but if you plan to enter the market faster, white label software is the best for you. Next comes the white label sportsbook cost. A careful analysis of the overall sports betting app cost is also critical in planning the upfront investment and estimation of revenue. In this blog, we will take a look at the net sportsbook software development cost, including cost drivers, pricing models, customization, licensing, and more.
What Does “White Label Sportsbook” Really Mean?
A white label sportsbook refers to a business model in which a specialist provider develops & maintains the core sportsbook platform and then offers it to the operator to brand and run under their own name. The development and maintenance includes
- Infrastructure
- Licensing
- Compliance
- Risk management
And more. The operator handles customer acquisition, branding & market strategy, while the provider takes care of technical and regulatory heavy lifting.
Key Features of the White Label Sportsbook Setup
White label sportsbook solutions come with several built-in features that distinguish them from building from scratch or using a fully custom sportsbook solution. Here are some of those sportsbook platform features.
- Pre-built sportsbook engine: Odds feeds, live/in-play markets, bet types, user wallets, administration/back-office tools.
- Branding & front-end customization: The operator can typically apply their logo, color scheme, language & currency preferences.
- Compliance tools: KYC/AML, risk management, and fraud detection are often built in or already integrated.
- Faster time to market: Because much is already in place, you can launch far more quickly than building a sportsbook from the ground up.
Besides, the hosting, infrastructure, security and licensing are also handled by the provider.
Key Cost Components of a Sportsbook Platform
Ideally, the sportsbook software development cost depends on a number of factors, such as
- Licensing and Regulatory Compliance
- Customization
- Payment Gateway Integration
- Maintenance and Support
- Ongoing Operations
And more. If you are looking for a quick figure, the average white label sportsbook cost varies from $5,000 to $50,000. However, it can be more depending on the individual preferences of the business owners. Here is a brief overview of the factors affecting white label sportsbook pricing.
Setup & Development Costs
Whether you go for white label software or custom sportsbook development, the first type of cost is this one. With a white label approach, you will pay a one-time setup fee that covers things such as
- Design (logo, colors, themes)
- Platform deployment (web + mobile if included)
- Payment gateway integrations
- Odds feed integration
- Risk tools
- Initial hosting setup
The entire process can take the overall white label sportsbook cost estimate to $5,000 to $25,000 depending on the provider and customization. Different white label sportsbook providers may offer you different quotes.
White Label Sportsbook Licensing & Regulatory Fees
Some of you may argue that a white label sportsbook comes packed with a license. Yes it does and providers may even allow you to operate under their own license. However, you need to stay aware if there is any fee involved.
In some scenarios, the providers may charge you a fee for the licensing of the software. The cost of a gambling license varies by jurisdiction. The overall licensing fees may range from $25,000 to more than $150,000.
Platform & Technology Infrastructure
This aspect of sportsbook software development cost covers the ongoing technical operations, scalability, security, & feature performance of your sportsbook platform. Even with white label solutions, there are cost implications below.
- Hosting, bandwidth, scaling
- Live odds, in-play markets, streaming/data feeds
- Payment infrastructure
- Security & risk/risk management backend
- Mobile/web front-end & admin panel
Here, operators must make sure that the white label software is ready for scaling. The hosting and infrastructure can range from $5,800 to $58,000.
Customization & Feature Enhancements
A major aspect that differentiates minimal white label solutions vs. fully customized iGaming platform development is how much you tailor the software. If you are adding more features or making more customizations, the white label sportsbook development cost will rise. These changes in cost can happen due to the following factors.
- Branding/front-end customization
- Additional features
- Third-party integrations
- Migration/upgrade scope
Based on average estimates, the cost of customization and feature enhancements in a white label sportsbook software can be as low as $2,000 and as high as $100,000. It all depends on the level of sportsbook platform customization and the operator’s preferences.
Ongoing Operational and Maintenance Costs
After all of this, operators still need to budget the ongoing fees, maintenance, updates, marketing & scaling. This is often where many operators underestimate cost. Here are some of the elements that are counted under the white label sportsbook cost.
- Recurring provider fees/revenue share
- Hosting & infrastructure scaling
- Support & maintenance
- Marketing & user acquisition
- License renewal / compliance costs
- Feature upgrades/new markets
Thus, to evaluate any quote, you must estimate not just the initial cost but the total cost of ownership over time, especially focusing on the recurring operational cost.
| Cost Component | What it covers | Impact on “white label sportsbook cost” |
| Setup & Development | Branding, initial hosting, data feed setup, payment integration, license support | Higher for more customization, more markets, and richer features |
| Licensing & Compliance | License fees, regulatory modules, KYC/AML, geolocation | Choice of jurisdiction & licensing model is a big driver. |
| Infrastructure | Hosting, security, data feeds, payment systems, front-end/back-office | Scale, live betting, and global markets raise cost. |
| Customization & Features | UI/UX branding, additional modules (esports, virtuals, analytics), integrations | Bigger scope = higher cost; less customization = lower cost. |
| Ongoing Operations | Monthly fees, support, upgrades, marketing, license renewals | Long-term cost of ownership; often larger than initial setup |
Note: The recurring provider fees/revenue share can be 10-30% of net gaming revenue (NGR) or 15-40% of GGR in hybrid models. But, with TRUEiGTECH, you don’t have to pay anything. We have a strict No GGR Policy that does not require operators to share their revenue with TRUEiGTECH. The cost figures mentioned in the blog are just estimates and may change based on the type of provider, business preferences, software customization, etc.
Common Pricing Models & What They Mean for White Label Sportsbook Cost
These are not the only factors that affect the sportsbook software development cost. There are other factors too that can somehow decide what cost you may have to incur, such as
- Team Size & Expertise
- Player Account Management
- Social Features
- Geo-Blocking Targeting
- Data Analytics & Reporting Tools
Keeping all these factors in mind, you will have three primary pricing models.
- Fixed-Fee Model: Pay an upfront setup fee and then a flat annual or monthly fee for ongoing access. This approach gives cost predictability and sets your white label sportsbook pricing clearly from the start.
- Revenue Share/Hybrid Model: Low or no upfront cost, but you agree to share a portion of your gross or net gaming revenue with the provider. This lowers risk at launch but can raise your sportsbook software cost as you grow. Some providers charge 15 to 40% of GGR under revenue-share schemes.
- Subscription/Licensing Model: Pays as you go via monthly or annual license fees, often without revenue share. This spreads your cost and combines predictability with lower upfront investment.
Which one is the best for you?
- If you have strong confidence in your market and budget, the fixed-fee model offers maximum control and higher margins long-term.
- If you’re testing a new market or have limited capital, the revenue-share or hybrid option lets you launch fast and transfer some risk to the provider.
- If you value predictable operational costs and want flexibility, the subscription/licensing model strikes a balance.
How Much Does a White Label Sportsbook Cost?
Finally, when assessing the sportsbook software development cost, the figures typically populate the $10,000 to $50,000 range for initial setup based on the provider, features, & included services.
For example, a basic white-label sportsbook solution can cost around $5,000 to $20,000, while premium software with full customization, mobile apps & advanced functionality can reach $50,000 or more.
Beyond the setup cost, ongoing costs play a significant role. Many providers charge monthly or annual maintenance/hosting fees, and some use revenue share models (e.g., 10-30% of net gaming revenue).
Why is TRUEIGTECH the Right White Label Sportsbook Provider?
Selecting the right provider for your white label sportsbook is a decision that affects your platform’s everything. This includes everything from day-one launch speed and ongoing costs to user experience and long-term scalability & profitability. Below are key factors as to why choosing TRUEiGTECH is the wise decision.
No GGR Share
One of the key aspects where TRUEiGTECH shines is the GGR share. There is no need for the operators to share any revenue with us. We have a strict No GGR Share policy via which we do not keep any share of your business revenue, maximizing your overall profit.
Reputation & Track Record
You want a provider with proven experience in the sports betting industry, not just general software. We at TRUEiGTECH have battle-tested experience of successfully launching multiple sportsbooks, ideally in geographies and markets similar to yours. We also have a history of uptime, reliability & client success that is a strong indicator of how we perform for you.
Customization, Brand & Feature Flexibility
Even though you’re using a white label model, you’ll want your brand to stand out. A good provider like TRUEiGTECH allows you to customize branding (logo, colors, UI), offer unique features (esports, virtual sports, special bet types), support multiple languages/currencies & integrate local payments.
Technology, Performance & Scalability
Your white label sportsbook setup must perform reliably, especially during major events or peak betting times. Assess uptime, speed (even one second of lag can impact engagement), mobile responsiveness, & how well the provider handles traffic increases. Scalability matters if you plan to grow or enter new markets. TRUEiGTECH excels at all these aspects.
Licensing, Compliance & Support
Regulation is one of the biggest challenges in sports betting app development. Fortunately for you, TRUEiGTECH offers and supports proper licensing, handles KYC/AML, data-security standards (GDPR or similar) and has experience in the jurisdictions you target. We also offer strong technical support (24/7) for disruptions.
Conclusion
If you are interested in investing and excelling in the sportsbook market, a white label sportsbook setup can be an informed pick for you. It can save you a lot in the beginning, enter the market faster, and test the market before you go aggressively. However, before making your final decision, make sure you are clear on all the sportsbook software development cost aspects. There are a lot of factors that need to be considered before beginning the development process, including your business preferences, needs, and future goals.
We at TRUEiGTECH have a team of 200 developers and visionaries who take complete care of your white label software development project. We sit with you to discuss your requirements and then estimate the sportsbook software development cost.
FAQs
A white label sportsbook is a ready-to-use betting platform that operators can rebrand at will & operate under their own brand. They don’t need to develop the software from scratch.
The white label sportsbook software development cost typically ranges from $5,000 to $50,000. It depends on its
- Initial setup
- Features
- Customization
- Licensing requirements
Key factors that can affect the cost of white label sportsbook solutions include
- The level of customization
- Number of sports covered
- Live betting features
- Licensing fees
- Payment gateway integration
- Tech stack
Yes, many providers charge monthly maintenance fees ranging from $1,000 to $10,000. This fee covers server maintenance, customer service, & odds feeds.
In a revenue share model, the provider may take typically 10% to 40% of your net gaming revenue. This reduces upfront costs, but increases long-term expenses. TRUEiGTECH is not among those providers.
Launch time varies, but typically ranges from a few weeks to a few months. The exact timeline depends on customization & licensing processes. You can contact our experts at TRUEiGTECH to discuss your needs and we can estimate the development timeline for you.
There are several features that are often included in the software, such as
- Pre-built betting software
- Odds feeds
- Payment integration
- Risk management
- Back-office tools
Yes, we offer customization options that include branding, user interface design, & feature selection.
Licensing requirements vary by jurisdiction. Some providers offer sublicensing, while others assist in obtaining your own license.
Advantages of white label software include
- Faster time-to-market
- Lower initial investment
- Reduced technical complexity
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
