White Label Vs. Custom Casino Software: Which One Is Right For You?
While building your own gaming platform, there are several things that often come to mind. Things like platform development, management, marketing, and much more. All of these can be fixed with a proper software solution, like white label solutions and custom casino solutions.
While white label solutions are more budget-friendly and quick, custom casino platform solutions provide control and flexibility over the platform. Although both of these options have their own advantages, picking the wrong one might end up costing you resources and time.
To ensure you do not face this issue, read this blog till the end. It covers the features, pros, and cons of white label casino software and custom casino softwares.
Table of Contents
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What is a White Label Casino Software?
A white label casino software is a ready-to-launch platform that contains a library of online games developed by the provider. Through white label solutions, you can launch your own fully functional online casino with your own branding with a quick and cost-effective process.
This software is perfect for growing businesses that are looking to get into the online gaming world. Moreover, this is an amazing approach for startups as a quick solution. Marketing for a white label casino needed to get better solutions with limited resources.
Features
- The software allows complete customization of games and features it would offer, thus giving you an upper hand on creating and designing your own brand, which is unique to your customer base.
- With white label solutions, your platform will be pre-integrated with a diverse range of casino games.
- It features a built-in multiple payment gateway support for secure transactions.
- It allows better player management and analytics for tracking player behavior and activity, as well as analyzing data, trends, etc.
- It includes licensing and permits to make sure that your platform complies with all regulatory requirements and operates within gaming laws.
Pros
- It allows quick deployment while helping you launch your platform more efficiently and generate revenue.
- White label casino software solutions cost significantly less than custom development, thus helping you maintain your budget.
- White label casino providers manage all kinds of technical, legal, and other aspects while allowing you to focus only on marketing and business growth.
- With white label casino software solutions, you will have constant technical support even after the launch of the platform.
Cons
- Businesses have limited control over game development, updates, in game activities, etc.
- There are often extra charges involved by the white label providers, like ongoing fees, licensing fees, etc., that can sometimes take up your profit margin.
- White label solutions are highly dependent on the provider’s infrastructure, security, and technology.
- White label solutions often lack uniqueness when compared to other options avaialble in the market, thus making it difficult to attract new users.
What is a Custom Casino Software Solution?
A custom casino platform solution is a fully personalized online casino gaming platform that is designed to meet your preferences and needs. This allows you to have complete control over the platform’s software, design, features, etc. Thus, allowing you to build your own platform that is suitable for your branding.
This kind of service is perfect for established gaming developers who are looking for innovative solutions in this competitive market. Moreover, tech-savvy entrepreneurs and brands looking for uniqueness in their platform also go for these kinds of solutions. These solutions allow complete ownership and control over the platform.
Features
- A custom casino platform offers fully customized solutions with personalized branding, tailored logos, color schemes, and much more for a better user experience.
- It provides seamless integration of features, games, and payment methods, allowing expansion for a growing player base.
- It allows support from multiple payment gateways and payment methods, including credit cards, crypto, e-wallets, etc.
- The advanced management tools allow the profiling of player information, thus creating targeted marketing and player engagement tools.
- Custom casino platforms allow you to take complete control over security measures, including encryption, firewalls, and much more.
Pros
- You will have complete ownership of the platform.
- These solutions help you create unique solutions unlike any other platform.
- With custom solutions, you can integrate innovative features and provide personalized gaming experiences while adapting to emerging trends.
- It saves costs in the long run since there are no third-party providers or licensing charges.
Cons
- Custom casino software requires higher development costs, since it is developed from scratch.
- Its development cycle is comparatively longer since it includes planning, design, testing, etc.
- Handling it requires technical expertise, including skilled developers, designers, IT specialists, and legal expertise as well.
- With custom solutions, you need to do regular maintenance like bug fixing, etc., and provide ongoing support for smooth operation.
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White Label Vs. Custom Casino Software Solution
Wondering when to choose white label over custom software or vice versa? Although the end product of both services is casino software, there are numerous differences between a white label and custom casino software solution.
| Features | White Label | Custom Casino |
| Cost | Moderately low. | Comparatively higher, depending on your demands. |
| Time for Development | Requires a few days | Requires approximately 1 to 2 months |
| Customization | Limited customization options. Only the front end and branding can be personalized. | Fully customizable, including UI, backend, etc. |
| Ownership | The provider will own the platform. | Operators get full ownership of the platform. |
| Technical Expertise | No technical expertise is required for white label software solutions. | Essential to have a dedicated team specializing in technology. |
Things You Must Keep in Mind When Deciding on the Kind of Casino Software You Would Require
While creating a new gaming platform, it is necessary to check all your options. Knowing which kind of software suits your requirements can help your business’s efficacy and efficiency.
1. Budget
Budgets are really important when considering either of the two options. On one hand, if you have a limited budget, you can opt for white label casino software solutions. On the other hand, if there are no budget restrictions on your end, then you can go for a custom casino and build a whole new infrastructure.
2. Launch Period
The time period for the launch of your platform is also very necessary. A long-term plan with enough time can allow you to choose a custom casino platform, whereas if you need a quick launch, then white label solutions are just for you.
3. Technical Expertise
If you plan on having an in-house technical expert to manage your platform in the long run, going for custom casino software solutions would be an ideal choice for you. However, if you do not wish to handle the extra responsibilities of having a casino platform, you must go for a white label casino software.
4. Game and Payment Integration
Both of these solutions can provide access to several kinds of games and payment gateways. With white label solutions, you will get pre-integrated games and payment gateways with limited customization. However, with custom solutions, there is flexibility to choose their technical aspects as well as their features and games.
5. Differentiation of Platform
With custom solutions, you can have complete control over the designs, features, etc., thus giving you a chance to create a unique branding. However, with white label solutions, there is minimal control, which allows differentiation while still being under the same wavelength as other platforms.
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Conclusion
With a goal of creating a successful gaming platform, the choice between software solutions can be a burden especially due to the major difference between the cost of white label and custom casino solutions. In such cases, it is important to know when to choose white label over custom software while keeping in mind the necessary details such as brand vision, resources, and long-term strategies.
With either of these two options, you are sure to get excellent results on your final platform. However, to ensure a flawless experience, contact TRUEiGTECH today! We specialize in both white label and custom casino software solutions. In fact, over the years of our service in the online casino development industry, our team has managed to flawlessly cater to 500+ clients, maintaining a 100% client satisfaction rate. So, what are you waiting for? Reach out now!
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
