Build a Profitable Sweepstakes Business with a Turnkey Platform
If you want to start an online sweepstakes casino or sportsbook, you need to shortlist a software provider, followed by creating your website, getting licenses, customizing the software, and more. When it comes to choosing a sweepstakes software, you can go for a turnkey software to enter the market faster. Here is a guide to start a sweepstakes business with a turnkey sweepstakes software.
Table of Contents
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What is a Turnkey Sweepstakes Software?
Ideally, there are three types of sweepstakes software that you can go for.
- Turnkey sweepstakes software
- White label sweepstakes platform
- Bespoke or custom-built sweepstakes platform
- Player management
- Sweepstakes back office admin
- Payment gateways
- Diverse game options
- Advanced risk & odds management
- Regulation compliance
- 24/7 technical support
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How to Launch a Sweepstakes Business Quickly with Turnkey Software?
The path to launching a turnkey sweepstakes software business is an easy one as long as you have a professional to guide you. From choosing the right software provider to effectively marketing it to get maximum players, there is a lot to take care of.
1. Choose a Reputable Turnkey Sweepstakes Software Provider
The core of the operation is the turnkey sweepstake software. Hence, above all, you have to choose a provider for the turnkey sweepstakes software. There are several things to keep in mind before choosing a provider. For instance, you must know which software you are going to use, web-based or desktop-based.
Ideally, web-based software is the best in terms of scalability, cost, and maintenance. Besides, when choosing the provider, make sure they provide the following features in the software.
- 24/7 support
- User analytics
- Security and fraud prevention
- Entry tracking
- Diverse payment options, including crypto.
Ensure that the software provider provides the legal compliance tools for the region where you will be operating the business. TRUEiGTECH can be your ideal sweepstakes software provider.
2. Complete the Business Registration
To operate the sweepstakes business legally without any trouble, you must register it locally. You must choose a business name and register it with the local governing authority. Furthermore, depending on your country and state, check what licenses and permits you need to run a sweepstakes business. Some of the licenses can be for software development, data protection, tax reporting, etc.
Check which licenses the software provider offers. There are some licenses that come included with the turnkey software, and you don’t have to pay for these licenses. Besides licensing, you must also understand the regional sweepstakes laws and draft terms & conditions, privacy policy, and eligibility rules for your sweepstakes.
Note: The working of a sweepstakes software is different from other gambling software as it does not involve real money. Therefore, proper licensing, especially looking into laws, such as no purchase necessary and prize disclosures, is crucial.
3. Customize the Turnkey Software
There are not many customization options available in the turnkey software, but you can make changes to the overall look of the software to match your business. For example, you can change the layout and design of the software, including logo, colors, and fonts, to personalize the look.
Furthermore, you can define the entry methods for the software, such as via purchases, social shares, email sign-ups, etc. To ensure responsible playing, establish sweepstakes duration, daily entry limits, etc. You can set up daily bonuses and prizes for the players and add images and videos to your campaign pages. If required, you can also add integrations for analytics and email marketing tools, such as Mailchimp or HubSpot.
4. Secure the Platform
Although the turnkey sweepstakes software comes with built-in security features, you can add additional security measures in case you are investing in sweepstakes casino website development. There are several security features that you must add to the platform, such as
- You must use an SSL certificate to encrypt your website. Implementing this feature will add HTTPS to your website.
- Enable access control features and prioritize using strong passwords.
- To prevent fake entries and repeat entries (DDoS), implement bot protection measures, such as CAPTCHA or IP limiting.
- Back up software data on a regular basis. You can go for a turnkey software provider that offers cloud-based redundancy.
- Check if your software complies with data privacy laws, such as GDPR, CCPA, etc.
5. Set Up The Payment Systems
The turnkey sweepstakes casino software does not involve real money, but you have to integrate payment systems and banking portals if the users need to purchase virtual currency, such as gold coins. Ideally, the turnkey software has all the payment systems present in it, but you need to verify if it provides all or most of the payment systems.
Aim to look for cards, UPI, bank transfers, crypto, etc. The software should have all the payment systems that are secure and reliable.
6. Launch the Software and Invest in Its Marketing
Once everything is set, you can start your sweepstakes business by launching the turnkey software. But, how to get bettors or players to notice you? You must invest in marketing methods, such as
- Collaborating with influencers, such as micro-influencers, to expand your reach.
- Encourage players to share and refer the website or the sweepstakes casino mobile app in return for in-app gold coins and sweep coins.
- Use paid ads on Google, Facebook, Instagram, and other channels for more reach.
- Share the software launch on social media, email newsletters, and website banners.
Implement these methods and monitor the engagement using the built-in analytics dashboard of the software.
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Conclusion
If you are planning to start an online sweepstakes casino and want to enter the market faster, you can go for a turnkey, easy-to-launch sweepstakes solution. From getting the software to launching it on the web, it can take anywhere between a few weeks and a few months. As the technicalities involved in the process are complex, you need the assistance of a professional software provider.
TRUEiGTECH is an established and reliable iGaming solutions provider. We are a team of strategists, designers, and developers who collaborate to provide an awesome and immersive iGaming experience for your users. Whether it is product development or bespoke products, all of those excel in terms of speed, security, and scalability.
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Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
