Benefits of Choosing Web-Based Sweepstakes Software Over Desktop-Based Solutions
There is a significant rise in the sweepstakes software market, and operators are keen to make the most of the lucrative opportunity. However, when it comes to choosing the right type of software, the choices may be confusing. Among various types of software, the primary categories are web-based sweepstakes software and desktop-based sweepstakes software.
When choosing a web-based sweepstakes software, users benefit from accessibility, convenience, while the operators benefit from seamless updates and maintenance delivered by the provider. Moreover, for an operator a web-based sweepstakes platform is more cost-efficient than the desktop version.
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A Quick Overview of Sweepstakes Software
A sweepstake software is a digital solution that ensures seamless management and automation of the creation, entry, tracking, and drawing of sweepstakes or promotional contests. Here are some key pointers of the same.
- Fairness and legal compliance with regional promotion laws.
- Real-time analytics and reporting tools
- Fraud detection and responsible playing methods.
- Multiple entry methods, including social media, email, purchases, etc.
- Available for both desktop and web-based formats.
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What is Web-Based Sweepstakes Software?
A web-based sweepstakes software is the one that the operators use to create, launch, manage, and monitor sweepstakes or promotional contests using the internet. Unlike the desktop-based software, this type of sweepstake software does not require any installation, and users can access it from any device with an internet connection.
Here are some of the key features of a web-based sweepstakes software.
1. Seamless Accessibility
As the software is accessible via the web, it becomes easier for the players to access it from anywhere. Even the operators can access it from anywhere and from any device, including their phones, tablets, or laptops.
2. Maintenance and Updates
Whether you go for a white label sweepstakes software or turnkey sweepstakes casino software development, you don’t have to worry about the updates. The web-based software receives centralized maintenance and over-the-air updates, ensuring the end users enjoy the latest innovations without any interruptions.
3. Scalability
As the web-based sweepstakes software is hosted on the cloud, it can excel in terms of scalability. If the user base of your software increases in the future, the web-based software can be easily scaled depending on the requirements, making it fit for national or global campaigns.
4. Security
In terms of security, the web-based software requires powerful security systems, including SSL, firewalls, etc. As there are possibilities of cyberattacks and the software may host a lot of sensitive user data, having robust security features is imperative.
5. User Experience
The web-based sweepstakes software receives timely updates, which also include major UI and UX updates, without any manual user intervention. Every change is made almost simultaneously for all users, boosting the overall experience. The changes to the online software also make it responsive to various devices.
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What is a Desktop-Based Sweepstakes Solution?
A desktop-based sweepstakes software is installed and used on a local computer, usually in-store or kiosk-based setting. Unlike the web-based sweepstakes software, this one does not need any active internet connection and can work offline with all the features.
Here are some of the prime features of desktop-based sweepstakes software.
1. Offline Functionality
One of the key features of a desktop-based sweepstakes solution is offline availability. Bettors can use it to place sweep bets or play casino games without relying on an internet connection, ensuring uninterrupted entertainment and gameplay.
2. Installation and Updates
The installation needs to be done on each machine individually. If there is an issue in the software, it has to be manually fixed on each machine, which is a time-consuming task. In another way, the troubleshooting of the software can also be done via remote access using third-party tools. When it comes to the updates of bespoke sweepstakes sportsbook software, they need to be installed on each machine individually.
3. Scalability
An important aspect of desktop-based software is scalability. As it has to be installed on a local machine, the scalability of the software becomes time-consuming and full of hassle. Moreover, the cost of scaling the software requires additional hardware, which would boost the overall initial cost.
4. Security
The security features in a desktop-based sweepstakes software are balanced. For instance, while it is in a controlled environment where only authorized people are allowed, the data can be exposed if any USB or external drives are used for data transfer or backup. Besides, if the data is stored offline without any secondary backup, any hardware failure can lead to complete data loss. In the case of cloud storage, this is not possible.
5. User Experience
The user experience might be good in the beginning, but without any UI changes to the software it becomes boring and reduces your earnings. Moreover, adding and deploying new UI and UX elements to the software would require hefty investments.
6. Cost
The upfront cost of a desktop-based sweepstakes software is high. As you need to install multiple hardware, such as PCs, CPUs, etc., to install the software, it will attract a high upfront purchase and installation cost. Moreover, the license and timely manual maintenance and updates to the software would also incur costs.
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How is Web-Based Sweepstakes Software Better Than a Desktop-Based Sweepstakes Solution?
There are several factors that distinguish a web-based sweepstakes software from a desktop-based sweepstakes software.
| Factor | Web-Based Sweepstakes Software | Desktop-Based Sweepstakes Solution |
| Cost | Low upfront cost, but users have to pay ongoing subscription costs. | High upfront cost for hardware, along with ongoing maintenance costs. |
| Updates and Maintenance | Over-the-air updates for all users simultaneously. | Updates and maintenance have to be provided to each machine individually. |
| Internet Connectivity | Web-based software can be accessed from any device with an active internet connection worldwide. | Desktop-based sweepstakes software can be accessed without an internet connection. It can completely work offline. |
| Scalability | The web-based software is hosted on the cloud. Therefore, it is easier to scale with rising business needs. | The desktop-based software requires the addition of more hardware, making the scaling process time-consuming and complicated. |
| Security | The web-based sweepstakes software has several powerful security features, such as firewalls, SSL encryption, user authentication, role-based access, automated backup, etc. | The desktop-based version of the software operates in a controlled environment without any internet connection, making it secure from cyberattacks. However, physical attacks, such as via USB or power failure, can expose or wipe out data. |
| User Experience | With timely UI and UX updates, the user experience of the software is automatically improved. | As the software updates are not that frequent, the software may become boring after some time for the players. |
Conclusion
The web-based sweepstakes software outweighs the desktop-based sweepstakes software in several aspects. If you plan to enter the gambling market with a sweepstakes software, it is ideal to go for a web-based software. It is easy to use, update, and scale, and it costs less. However, there are some initial technicalities that can be tough to navigate on your own.
TRUEiGTECH can make the process of creating and launching the process easier for you. We can help you attain the licenses for the software, create an attractive UI and UX, provide updates and maintenance, and more. Our team of experts has years of professional experience in developing iGaming solutions that outperform the market.
Contact us to get your sweepstakes software today!
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
