Home Casino Software Development Pros and Cons of Using White Label Casino Software for Startup Operators
Pros and Cons of Using White Label Casino Software for Startup Operators
As online gambling is becoming popular than ever, new operators are surfacing in the market with their gambling platforms. If you are a startup looking for a way to enter the market, you can do that using a turnkey, custom-built, or white label casino solution for startups. There are two scenarios here.
One option is to use a white-label casino platform if you are low on budget. Another is to go for turnkey or custom-built solutions if you have ample capital to invest. If you are one of the former, this blog will highlight the pros and cons of white label casino software and how it is better for startups. Stay tuned!
Table of Contents
Provably Fair Explained: The Tech That’s Rewriting the Rules of Online Casinos
What Is White Label Casino Software?
A white label casino software is a ready-to-use solution that has all the features pre-included that an operator needs to run a gambling business in the US. While the platform provider manages different aspects of the platform, such as the platform’s compliance, game integrations, payment systems, and regulatory obligations, the operator just has to manage the marketing and player onboarding part.
Some of the key features of a white-label casino software are
- Player account management
- Payment gateway integration
- A diverse set of games
- Analytics and back office admin panel
- Player account management
- Cross-platform compatibility
- Risk management features
- Cryptocurrency acceptance
- Loyalty programs
- Real-time chat
And more. Backed by these features in a white label casino software, an operator can thrive in the gambling market.
Pros of White Label Casino Software for Startups
Not for all, but for a subset of operators, the white label casino software is an excellent choice to make. Thanks to its benefits, you can enter the market faster and establish yourself as an authority in the gambling space.
1. Regulatory and licensing support
When running a gambling business, you must have a license to avoid legal issues. The white label casino software provider acquires the license for white-label casino software. So, you don’t have to get a separate license, but you can operate your business under the one taken by the provider.
Besides, the white label software provides a framework that covers compliance, jurisdictional regulations, and responsible gaming measures. This means you can operate under their existing licenses in approved markets, bypassing any legal paperwork and licensing costs.
2. Faster time to market
When building casino software from scratch, you can make many customizations. However, this requires time. Furthermore, you have to get the license, build the infrastructure, etc., which can take months to over a year.
However, in the case of a white label software, you don’t have to do any of these. Your software provider has already taken care of these things. All you have to do is make some changes to the software to match your brand’s look and feel, and you are good to go. With this software, you can hit the market in a matter of weeks. This is the best time to enter the market as the online gambling market will have around 1.39 billion users by 2029.
3. Low upfront cost
One of the key white label casino software benefits is the cost. While you may have to invest a lot in licensing, hosting, and maintaining an infrastructure for custom software, a white label software does not require this. The initial average cost of a white label casino software is between $10,000 and $40,000, which is significantly lower than custom-built software.
4. Ongoing Technical and Regulatory Support
Every software needs timely updates and maintenance. Moreover, compliance and regulatory changes can occur from time to time. With a white label software, you don’t have to worry about anything.
You only focus on the commercial performance of the platform like marketing, promotions, customer retention, etc. the software provider’s team takes care of uptime, feature development, and risk management. The white label casino provider also take care of software maintenance, updates, hosting, and compliance monitoring.
5. Access to Popular Casino Games and Payment Integrations
Above all the white label casino software benefits, this one stands out. The white label software has a lot of popular casino games pre-included. Besides, the software is also equipped with KYC/AML tools, CRM tools, and payment gateways. You can handle secure transactions in multiple currencies. If you want, you can also go for affiliate tracking systems in this software.
White Label vs. Custom Casino Software: Pros, Cons, and the Best Fit for Your Brand
Cons of White Label Casino Software for Startups
While the white label casino solution for startups has a number of advantages, it also has some drawbacks that you must know about.
1. Limited Customization
In the comparison of white label vs custom casino software, the white label casino software provides limited customization abilities. At the most you can add your logo, change color palette, branding, and add thematic content. Any more than this, you might need to shed more money.
In custom software, you can customize almost everything in the software, from features and graphics to designs, games, and whatnot. This allows the operators to target specific user groups on the market and align the features with your business goals.
2. Revenue Sharing and Ongoing Fees
Another disadvantage of a white label casino solution for startups is the revenue sharing. When you make a profit using the white label casino software, you have to share some part of your revenue with the software provider. Moreover, some software providers may also charge you a monthly licensing fee. This somehow defeats the purpose of long-term profitability.
However, at TRUEiGTECH you won’t have to share your profits as we operate with a No GGR policy.
3. Limited Control Over Platform and Operations
One of the ways to stand out in the market is differentiation from your market rivals. Here, you do not have complete control over the platform and its operations. For example, you cannot change the core backend or software payment logic. Moreover, you cannot select your own game providers, limiting the scope of innovation and USPs.
6 Best SoftSwiss Casino Alternatives for 2025: Platforms Worth Switching To
Is White Label Casino Software Right for Your Startup?
If you look at how white label casinos work, it can be right for your startup in most cases. For example, if you are low on capital, you can invest in white-label casino software as it is more cost-effective than custom-built and turnkey software.
Besides, as the time to market is less for white label software, you can launch the software faster and level up with the competition in less time.
On the other hand, if you are not ready to share the revenue of your business with the provider and you require a more customized software, the white label software might not be a good choice for you.
From Player Data to Profit: The Critical Role of Back Office Systems in Casinos
Conclusion
If you plan to enter the gambling market, there are several types of software to begin with. However, if you want to enter the market faster and without intensive investment, it is ideal to go with a white label casino software.
Only a professional agency can provide you with good white label software, and if it can handle the customization, it could be much better. TRUEiGTECH checks all the boxes by providing you white label casino software and its development services. With over 80 clients already riding the success of our innovation and expertise, we can also help you get the same results and get your online casino business on a growth trajectory.
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
