Sweepstakes Vendors | How Important Are They for the iGaming Ecosystem?
The urge to make money faster has led to a surge in the gambling market. With the revenue of the gambling market reaching nearly $450 billion in 2025, the market is witnessing a growth in the number of gambling software, including sweepstakes, casinos, and sportsbooks. When it comes to gambling software, the pivotal role of sweepstakes vendors or other gambling software providers becomes apparent.
From ensuring that your entry into the gambling market is smooth to keeping the software compliant with all the regulations, the software vendors have a lot of roles to play. Read ahead to learn how sweepstakes software vendors manage the market.
Table of Contents
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What is a Sweepstake Casino or a Sportsbook?
A sweepstakes software is one where real money is not required to bet or play games. In the case of both sweepstakes casino website development and sweepstakes sportsbook software development, virtual currency, such as gold coins or sweep coins, is used.
While players can purchase gold coins in a sweepstakes software to play for a longer time, there is no way to buy sweep coins. They can only gain sweep coins as a bonus with gold coins when making a purchase. The sweepstake software provides the players with a way to win real cash by participating in contests using sweep coins and redeeming their winnings for real cash.
The sweepstakes software works on sweepstakes and promotional contest laws that make it legal in areas where gambling is banned or illegal. The role of a sweepstake vendor is to provide the software, ensure that it is compliant, provide necessary updates, etc.
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The Role of Sweepstakes Vendors
The role of sweepstakes vendors is to provide technology and the essential infrastructure to launch a sweepstakes sportsbook or casino software. The vendor must also ensure that it is compliant and fulfills the need to run a successful business.
1. Platform Provision (Technology)
The primary role of a sweepstakes software vendor is to provide the technology for the software. This includes everything from the type of software, its features, to its customizable functionalities. The operators can choose to go for a bespoke sweepstakes sportsbook software where they can add the features that they want for maximum player volume and seamless performance. The operators can also buy the ready to use white label sweepstakes casino software.
2. Game Development
The key role that a sweepstake vendor can play is developing games. This is a unique service that can set the vendor apart from its market competitors. For example, the vendor can develop specific casino games with attractive visuals and powerful mechanics to target a specific market or niche audience. These games can include slot games, table games, fish arcade games, etc.
3. Provide Security and Player Safety
Keeping player data secure and players safe on the platform is one of the key responsibilities of a vendor. Within a sweepstakes software, the vendor must add features, such as secure login methods (two-factor authentication), SSL encryption, data protection protocols, etc. Furthermore, add responsible gaming features for player safety, such as session timeout, age verification, etc.
4. Assist in Marketing and User Acquisition
While this is more of an operator’s job, vendors can add certain features in the sweepstakes software to help streamline the marketing and user acquisition process. For instance, the vendor can add features, such as login bonuses, social sharing, promotional offers, loyalty programs, and gamification elements to boost user engagement.
5. Help With Data Analytics and CRM Tools
Every sweepstake software, whether it is a casino software, sportsbook, custom-built, or turnkey, has data analytics and CRM tools. With these tools, the operators can analyze player behavior, segment users, track conversion metrics, and automate targeted campaigns. These features can further personalize the user experience and optimize promotions for more revenue.
6. Invest in Anti-Fraud Systems
Keeping the players safe from fraud and abuse is one of the major roles of a sweepstakes vendor. Hence, they must invest in anti-fraud systems, such as IP and geolocation tracking, KYC verification, suspicious activity alerts, and multifactor authentication. Integrating these aspects into the sweepstakes casino software helps ensure fair gameplay, maintain integrity, and meet legal requirements.
7. Make Payments Easier
While there is no real money involved in the sweepstakes software, players would need a robust and secure payment system to purchase gold coins. The sweepstakes vendors must provide secure, seamless, and PCI-compliant payment gateways to purchase virtual currencies using cards, e-wallets, cryptocurrency, etc.
8. Legal Structuring and Compliance
As a sweepstake software vendor, you must offer legal structuring and compliance assistance with the sweepstakes software. Vendors must provide assistance with structuring the sweepstakes model in compliance with promotional contest laws. Furthermore, the vendors must also provide clients with legal documentation templates and consultation regarding the same to ensure that their business is not classified as a real-money gambling operation.
9. Speed to Market
If the client wants to hit the market with a sweepstake software faster, the sweepstake vendor has an indispensable role to play here. The vendor can provide them with white label and turnkey software, as they have all the critical features required to launch in the market in a matter of days instead of months.
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Impact of Sweepstakes Vendors on the iGaming Ecosystem
In short, there are several roles for sweepstakes vendors to play, and by responsibly fulfilling these roles, the sweepstakes vendors have transformed the iGaming ecosystem. By providing alternative gaming models, they have opened new markets, encouraging innovation and expanding the iGaming market scope.
1. Market Expansion
Sweepstakes vendors have penetrated the regions where traditional online gambling is prohibited or banned. With the concept of turnkey sweepstakes casino software & games development, featuring virtual currencies and promotional contest mechanics, vendors have expanded the market by reaching new audiences without violating regulatory boundaries.
2. Innovation Drive
As the trend of sweepstakes software has expanded, new concepts for user engagement and technology adoption have emerged. Vendors have led the innovation drive by including features such as social gamification, blockchain for payment security, AI for personalizing gameplay, and many more. This has influenced the iGaming industry by setting new benchmarks.
3. Rise of iGaming Startups
As accessing and operating a sweepstakes software platform has become easier than ever, a significant surge has been witnessed in the number of iGaming startups. As per the iGaming statistics, the market is expected to hit the $125.6 billion mark in 2027, giving birth to a number of startups. Another reason for the rise of startups is the lack of need for heavy upfront investment or complex licensing requirements for the new operators.
4. Monetization Without Gambling
One of the key roles of sweepstakes vendors is enabling platforms to monetize effectively without relying on traditional gambling mechanics. Legal complexities and social stigma associated with real-money gambling can be the key triggers for the operators. But sweepstakes vendors make it easy for them to monetize their business without real, money-based gambling. The sweepstakes software also aligns with the ethical gaming practices.
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Conclusion
The role of sweepstakes vendors is indispensable in the gambling market. As there are several aspects that they control, the iGaming market will not grow if vendors are not in the picture. If you plan to launch a sweepstakes software of your own, TRUEiGTECH can be your perfect sweepstakes software vendor.
We have a powerful tech stack and an adept team that takes care of everything from features to compliance requirements. Whether it is bespoke software development or white label sweepstake software development, our experienced developers integrate all the critical aspects into your software for enhanced user experience and more business revenue. Reach out to us today!
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
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