Custom Vs White Label Sweepstakes: What's Best for Your Brand Strategy?
Understand the difference between white label and custom sweepstakes software to make an informed decision that aligns with your brand strategy.
The online casino industry is a highly competitive world where customer engagement, software development, digital marketing, and promotions have a huge role in determining the success of the business. The first question that business operators face while entering the market is whether they should choose a white label sweepstakes solution or a custom bespoke solution.
While both are technically dominant and have their own advantages, choosing the right one can have an impact on your business and visibility. Therefore, before making the choice, the operators have to be familiar with their business goals, what they offer, and the key benefits of each type to make an informed decision.
Table of Contents
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Basics First | Understanding Custom Vs White Label Sweepstakes Solution
Customizations ensure you deliver a solution that your target audience prefers. You can have your own design changes, branding, features, and everything else tailored to your players’ requirements, your business goals, and market trends.
In a white label sweepstakes solution, you get a ready-to-use product that you can launch within four weeks with some customizations. Let’s find out more about each product type ahead.
| Feature | Bespoke (Custom) Solutions | White Label Solutions |
| Time to launch | Quick | Takes longer times |
| Upfront cost | Lower | Higher |
| Customization | Limited | Unrestricted |
| Branding | Basic branding | Deep branding |
| Integration Abilities | Restricted integration | Unlimited and easy integration |
| Data Ownership | Shared with solutions provider | Full ownership |
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What is a Custom Sweepstakes Solution?
A custom sweepstakes solution is completely built from scratch. The operator can tailor it according to their needs. This solution lets you align your platform with your business requirements and market trends. However, it might take a longer time to develop the bespoke solutions, and the upfront investment can be higher.
Key Features and Benefits
- Complete customization for the operator
- Data handling and ownership
- Control over infrastructure
- Tailored features for security, design, admin, etc.
What is a White Label Sweepstakes Solution?
White label sweepstakes solutions are pre-built platforms that the operators can buy as a ready-to-launch product and rebrand as their own. The customization abilities are limited compared to customized platforms. White label platforms have a pre-built set of features and functionalities built according to the market trends and requirements.
Key Features and Benefits
- Fastest time-to-market platform
- Lower upfront investment costs
- Proven and tested platform
- No need for technical expertise
Also know the difference between white label and custom casino software!
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Reasons to Choose Custom Sweepstakes Software Development Over White Label
Operators taking the custom sweepstakes software road are better off in terms of having well-built and designed products. Since everything on the platform aligns with their target audience, vision, and ideas, the solution will be yours to own and operate.
1. Complete Brand Control
You can add more than your brand name and logo in custom sweepstakes software development. Bespoke solutions can uniquely represent your brand and help you establish your presence in the market. You can decide the color palette, typography, layout, and everything else to ensure your message reaches the right audience.
2. Hyper Customization Abilities
The operator has control over the whole design of the platform, the infrastructure, features, back office, and everything else. You do not have to rely on the built-in templates like in white label solutions. The operator has access and complete control to leverage the platform for any kind of special features or unique tools. This makes it easier for the operators to adapt and evolve their platform as the market requires.
3. Data Ownership
In bespoke solutions, operators retain complete ownership of the data with options to share access according to the roles. The operator can safeguard the user data with the best safety measures. However, that is not the situation when you choose a white label casino solution. The data needs to be shared with the solutions provider, and they will have control over the user data.
4. Integrations
Choosing a bespoke solution enables the operator to integrate any tool to their platform at any time. This includes third-party integration for certain game offerings, or integrating a new bonus system, CRM, PAM, CMS, Marketing Tools, Accounting tools, etc.
They can also add any payment methods to the platform. However, white label solutions do not offer that merit to operators. With white label solutions, you will receive a pre-built package of tools and services, but customizations are allowed to some extent.
5. Safety and security
With bespoke solutions, the operator can implement any custom security protocols and safety measures. Various tools for game fairness, data safety, and fraud prevention are added by the operators. This can be done at any time, and there is no need to rely on your solutions provider for that.
6. Scalability
Bespoke solutions offer quick scalability without restrictions. Operations can keep on managing this, along with adding new features, components, and integrations to the platform. They can scale according to the localization requirements and to ensure the users receive the best possible version of the sweepstakes casino.
7. Analytics and reporting
Custom solutions enable the operators to employ deep analytical tools to detect any unusual activities in the platform. With the power of AI and automation, instant reporting mechanisms can be set up to seamlessly conduct the operations.
8. Cost efficiency
It is true that you have to put up a higher upfront investment with bespoke solutions as compared to the cost of white label sweepstakes software development. However, it offers long-term cost efficiency. You can decide about the tools, certificates, and licenses that you need to acquire and implement all of them in one go. This will save from the recurring fees that go to these different channels. Plus, with TRUEiGTECH operating at No GGR policy, you can keep all your profits and revenue.
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Which One is Right for Your Business?
Choose Custom or Bespoke sweepstakes software development if you;
- Are you a growing organization or looking to expand your iGaming business?
- Need specific branding and compliance features.
- Want complete control over the platform’s backend, design, and infrastructure.
- Require complete ownership of data and want to integrate unique features.
- Want to add customized payment methods and user experience elements.
- Are looking for long-term operations and have an in-house technical team.
Choose white label sweepstakes software development if you;
- Are a startup or small business with a limited budget.
- Are aiming for quick market entry, short team campaigns, and seasonal promotions.
- Don’t need extensive branding and technical customization.
- Don’t have an in-house technical team for day-to-day maintenance.
- Prefer a ready-to-use solution but with all the essential features.
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Why Choose TRUEiGTECH As Your Best Solutions Partner?
At TRUEiGTECH, we understand that white label solutions and custom solutions have equal significance in the industry. That’s why we offer both solutions, entirely tailored to meet the specific goals, budget, and timeline of your business.
With our technical expertise and top strategy marketing insights, we can deliver you quick and pre-built solutions as well as highly scalable and customized solutions. Make your call about your software, and then make a call to us!!
Conclusion
Choosing between a custom vs white label sweepstakes solution is completely up to the operators. It is based on your technical capacities, your requirements, as well as your goal and budget. Know what you want, whether it is speed and simple operations, or scalability and control. Identify what aligns with your business plans and make the decision.
Contact TRUEiGTECH with your requirements, understanding of the market, and end goals. Our consultation team will help you make an informed decision and provide the best product, assistance, and expertise for your business needs.
FAQ - White Label or Bespoke Sweepstakes
No, it is not only the big enterprises that can choose bespoke solutions, but also the growing and high-potential businesses. However, note that bespoke solutions demand a lot of upfront investment, which is ideal for large-scale enterprises.
A custom sweepstakes casino development can take somewhere between 6 and 8 months. On the other hand, you can launch a white label sweepstakes casino within one month with TRUEiGTECH.
Custom bespoke casinos offer the best branding as you can choose your design, color, layout, and everything else.
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
