Sports Betting/Sportsbook CRM

Improve the bettor’s experiences on your sportsbook platform through our dedicated CRM software.

Role of Sports Betting CRM for Your Business

As sports betting is a booming sector around the globe, it is now a challenging task for operators to keep a tab on customer data or determine relationship preferences. As a sportsbook operator, you need CRM software, designed specifically for managing or optimizing bettors’ interactions on your platform. 

With respect to sports betting, a dedicated CRM can help you build or maintain a strong rapport with the users and provide them with exceptional experiences. Eventually, it will help you drive more loyalty among the customers and retain them to continue betting on your platform. At TRUEiGTECH, we provide numerous features and functionalities alongside our sports betting CRM software.

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Key Features We Offer with Our Sports Betting CRM System

360-Degree Management

We provide a 360-degree management functionality within our sportsbook CRM system, enabling your admins to keep track of client conversations, business conversions, bettor preferences, accounts, finances, KPI curation, and many more such attributes.

Marketing Tools

Our sports betting CRM system gives you access to several multi-channel marketing tools, which are ideal for handling crucial branding activities. Whether you want to create personalized offers, data-driven marketing campaigns, or tailored promotions, everything can be done on one single dashboard.

Automated Bonus Management

The bonuses you create can be easily tracked and managed, without much manual effort. You can automate the entire bonus management process that will track the redemption history, customer acquisition rate, retention rate, and other such associated stats.

PAM System

Your PAM or Player Account Management system is also equipped with the sportsbook CRM software. It will help you establish automated KYC and get a complete overview of players. Using the PAM system you can also segment your players, and personalize their experience on your sportsbook platform.

Mobile Optimization

Our sports betting CRM is optimized to be seamlessly accessible across mobile devices. It will help you and your admins to be in control of your sportsbook operations, without the need for depending on desktops or laptops.

Affiliate Management

The dedicated affiliate management feature within the sports betting CRM software will help you manage commissions, requests, and registrations of the agents. Beyond that, you can use this feature to establish clear affiliate communication.

Security Management

All the security features can also be controlled or managed from the CRM portal of your sports betting platform. Two-factor authentication, cryptographic hashing, risk management, and other such security features can be monitored centrally.

Sales or Conversion Tracking Tools

Tracking the conversions or sales on your sports betting platform is the biggest concern. And, our sportsbook CRM is capable of addressing that! You can use the dedicated tools for managing conversions, tracking sales operations, and optimizing sales funnel.

Performance Analytics

Using the sportsbook CRM analytics feature, you will be able to establish overall performance management of your business. With the use of dedicated reporting or analytics tools, you can identify, measure, analyze, and manage the business performance, based on diverse metrics like sales, finance, etc.

Notice Management

Whether there is a service maintenance schedule or you want to make some announcements for your users, handling them all is now easier with our sports betting CRM platform.

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Benefits We Assure with Our Sports Betting CRM Software

FAQ's

A sportsbook CRM software is more like a business management tool that enables you with controls for streamlining user experience on the platform. Using the CRM, it will be easier for you to manage customer interactions, boost user satisfaction, and look after various data metrics.

Some of the common features that we offer with our sports betting CRM software are:

  1. Marketing Automation
  2. Campaign Management
  3. Reporting Capabilities
  4. Customer Support Tools
  5. Database Management, etc. 

Yes, our sportsbook CRM can seamlessly integrate with the existing tools or systems available on your platform. This way, it will be easier for you to sync the functions of all tools on your platform, and conduct seamless business operations.

Yes, depending on your request, we do offer bespoke sports betting CRM software, backed with custom tools, features, or functionalities, depending on your specifications. We also have a turnkey or ready-to-launch sportsbook CRM system if you seek faster deployment. 

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