White Label vs Turnkey Casino Software: What’s the Difference?
Casino games are a part of the gambling industry and have a significantly powerful market. As per Statista, the total revenue in the casino games market is expected to grow by 6.38% from 2022 to 2029. In fact, it will be worth $14.76 billion by 2029. So, if you are planning to invest in an online casino, this is the perfect time to jump into the market.
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For a successful casino business, suitable software is imperative. There are primarily two choices for casino software: white label casino software and a turnkey casino platform. You can go for any of them, depending on your preference. By the end of this blog, you will know which software is ideal for you.
What is White Label Casino Software?
Inwhite-label the iGaming market, a white label casino software is ready-to-deploy software that is either sold or leased by a company to others. The other company can then use it to do business under its name. The operator of the software can also add its logo, brand name, and signatures to the software. Some of the best features that white-label software must have are as follows!
- RNG-based system
- Player Account Management System
- Live dealer
- Loyalty bonus and rewards
- Multi-currency support
- Payment gateway
- Multiple screen slots
- Licenses and regulatory compliance
- Fraud detection
- Back office
And more. Backed by these features, a white label casino software can offer you a number of benefits.
1. Faster Time to Market
Unlike custom casino development from scratch, which could take months and even a year, launching white label software can be done in weeks. Unlike the former, the latter comes with the required licenses, certifications, and regulatory compliance, so it can be launched faster.
2. No Separate Licensing Process
When you choose white-label casino software, you don’t have to worry about interacting directly with regulators. You can operate under the provider’s authorization, which simplifies legal onboarding without you securing a gambling license.
3. Access to Integrated Infrastructure
With a white label casino software, you get access to an integrated infrastructure without the need to build it from scratch. This ready-made infrastructure has everything from game content and payment gateways to KYC/AML tools and CRM features. Sometimes, you may even get affiliate tracking systems.
4. Less Upfront Operational Cost
With respect to a custom-built casino system, a white label casino software saves you the initial investment required to license, certify, host, and maintain a custom-built system. This is ideal for those who are early-stage entrepreneurs entering the class=”alink-color”iGaming space, affiliate groups that are transitioning into operating, and regional brands.
5. Tech Support
A white label software provider provides you with ongoing maintenance, software updates, hosting, and compliance monitoring. Therefore, you don’t have to worry about any uptime, feature development, or risk management.
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What is a Turnkey Casino Platform?
A turnkey casino platform has all the features required to run a casino business. It is fully developed and pre-integrated with features such as gaming software, payment gateways, customer support systems, and back-office functionalities. Now, how does it differ from the white label casino platform? Turnkey software provides a higher level of customization facilities than white-label casino software. The operator using the software has the freedom to change the look and feel of the software. Besides, you also get the flexibility to change the game offerings, payment methods, etc. Some of the primary features of a turnkey casino platform are
- A user-friendly interface
- Players Account Management (PAM) System
- Scalability and Adaptability
- Technical Support
- Payment Processing System
- Back office system
The integration of these features into a turnkey software provides the following benefits to the operators.
1. Customization and Flexibility
The primary benefit of a turnkey software is customization and flexibility. A turnkey software can be easily customized as per the operator’s needs and preferences. An operator can easily customize its design, theme, games, third-party integrations, and other aspects.
2. Revenue Retention
With a turnkey iGaming software, you can retain a larger part of the gross gaming revenue share. The revenue and profit share in the case of a white label platform is less.
3. Data Ownership
When you are using a turnkey software, you have complete ownership of the customer data. This helps in building a long-term business as you have insights into player behaviour.
4. Scalability
As you have complete freedom for customization, if you want to add new games, features, or expand into new markets, you can. The turnkey software does not put any bar on you.
5. Time-Saving
With the use of turnkey casino software, you save yourself from the hassle of researching, designing, developing, and testing your online casino. This directly helps you hit the market in a few weeks.
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White Label vs Turnkey Casino: Key Differences
The casino software solutions comparison can help you choose the best one. There are some aspects that set these choices apart.
| Parameter | White Label Casino Software | Turney Casino Platform |
| Costs | Low upfront cost | High cost due to customizations. |
| Customization | Limited customization | Higher level of customization |
| Ownership | The White Label online casino software provider owns the platform. | You get full ownership of the platform and data. |
| GGR Share | The provider provides the GGR share after taking a cut. | Higher profit retention, and you get a higher GGR share. |
| Control | You get limited control over platform features and operations | The operator gets full control over branding, features, and data. |
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Which One Is Right for You?
As you are aware of the differences between the casino business setup options, let’s see which one is fit for you.
| White Label Casino Software | Turnkey Casino Platform |
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Conclusion
While both of these casino business setup options are fine, it depends on your preferences and needs which one you choose. If you are up for investing more and want customizations, a turnkey casino platform is the best option. However, if your budget is limited and you still want to hit the market, you can go for white label casino software.
No matter which one you choose, you need a professional casino software development company. TRUEiGTECH is a pro turnkey casino software solutions development agency with years of relevant development experience. TRUEiGTECH serves startups, entrepreneurs, and established B2B operators in the diverse iGaming industry.
