How White Label Casino Platforms Work: Features, Costs & Setup Timeline

Features of White Label Online Casino Software

If you are wondering how white label casinos work, several features enable their functionality. White label casino software comes with a number of helpful features that improve the overall user experience.

1. Payment Gateway Integration

Your platform must have a user-friendly payment system that users trust and support global transactions. It should have multi-currency support, real-time currency conversion, fast withdrawals, and easy integration with major payment gateways, such as Razorpay, Stripe, etc.

2. Player Account Management (PAM)

PAM allows operators to manage user data, payments, and gameplay. Some of the critical elements of a PAM system are built-in KYC and AML verification systems, profile management, gaming history, affiliate tracking, and transparent deposit and withdrawal control.

3. Game Library

A competitive white label casino platform should have a variety of games. The availability of more games allows you to attract more users and retain them for a long time. Your casino software with integrated games must have the following games.

• Table games like Blackjack, Poker, and Roulette.
• Slot games, including 3-reel, 5-reel, Progressive Jackpots, etc.
• Live dealer games
• Crash games
• Dice games
• P2P poker games

4. Analytics and Admin Dashboard

One crucial feature of white-label online casino software is the ability to track player activity, platform performance, KPIs, and other key metrics. For example, from the admin dashboard, you can track different aspects, such as total revenue, conversions, sessions, game-specific performance metrics, user drop-off points, and bounce rates. Tracking these parameters helps make data-driven decisions for maximum ROI, player retention, and user experience.

5. Multi-Language and Multi-Currency Support

To operate globally, your casino software must have multi-language and multi-currency support. Ensure the platform detects the user’s language based on the region with geolocation and deliver content in that language. Besides, your software must allow switching between major currencies and local languages. 

6. Licensing and Legal Compliance

Licenses are a key aspect of white-label casino software. It should already have all the required licenses so you can launch it quickly in regulated markets. The software should have pre-packed licenses like Malta, Curacao, Gibraltar, and more. The platform should also follow data laws like GDPR, CCPA, etc. For security and legal requirement fulfillment, look for features such as age verification, two-factor authentication, and AML.

7. Cross-Platform Compatibility

When you launch casino software, it should be available on all platforms and devices. For example, you must launch a mobile app, as most users access these games from their phones. Furthermore, you should have a version for desktop users and a version for tablet users. Ensuring cross-platform compatibility helps users access it from anywhere, which in turn boosts user retention and acquisition.

8. Customization and Support

With white-label casino software, you can customize the UI to fit the look and feel of your brand. While the customizations allowed in the white label software are limited, you can still design it to enhance brand recognition. Besides, look for post-launch support features if there are technical issues, game performance glitches, or player queries. In comparing white label vs custom casino solution, the custom version provides more freedom for customization.

9. Innovative Features

Above all, it is always great to have innovative features to attract new players and stay unique in the market. You can look for innovative features such as gamification missions, a social chat room, VR casino rooms, live avatars, NFT-based rewards, etc.