White Label vs. Turnkey vs. Crypto Casino: Which Integration Model Fits your iGaming Business?
The iGaming industry is booming offering unimaginable growth potential to the business owners and operators. Numerous new businesses are entering the market with innovative business models. Three operations models that have gained the most attention are white label casino integration, turnkey casino integration, and cryptocurrency casino integration. Here is a detailed article comparing the three to help the operators pick the right one for them.
White Label Casino
A white label casino software is ready-made software that an operator can buy from the provider. While the operator can ask for customizations like brand name, logo, and color theme, the provider has the most control over the back-end operations.
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White Label Casino Integration
1. Set Up Time
White label casino software is the quickest to launch in the market. Partnering with the right provider may even enable the operator to launch it within 4 weeks. As it is a pre-built platform and there are fewer customization abilities, the operator saves time otherwise spent to integrate additional tools.
2. Upfront Investment
White label casino integration has a relatively lower upfront investment. The operator does not have to spend individually on licensing, infrastructure, and games. However, there is a monthly fee to be paid.
3. Customization Abilities
White label software only offers limited customization control to the operator. There is scope to customize the front end. However, the back end remains largely uncustomized and not under the control of the operator. The feature integration and game variety are handled by the provider.
4. License and Compliance
The provider takes care of the whole licensing part in a white label software. The operator of the casino does not have to deal directly with regulatory compliance. However, the operator has to make sure that the software adheres to all the statutory guidelines.
5. Revenue Margins
Revenue sharing with providers is present in white label solutions. Though the provider deals with infrastructure, license, and games, and thus eliminates recurring expenditure on that, revenue sharing might cause a reduction in the total profit margins.
6. Risk Factor
In a white label casino software, the operator has lowered risk. It is because the operator does not have to deal with the license, fraud prevention, and technicalities directly.
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Turnkey Casino
A turnkey casino software is a solution where you get more customization abilities compared to the white label casino software. It is also a pre-built platform, but you have more flexibility on the back-end control and operations.
Turnkey Casino Integration
1. Set Up Time
It takes a longer time to set up a turnkey casino software and launch it in the industry. As there are more customization abilities, the operators often look to establish certain unique and brand-identifying features. Some operators may also want to have extensive customization, requiring adding multiple tools and features, and more. It can take up to months before the casino is launched.
2. Upfront Investment
Upfront investment is higher compared to a white label casino. Since the operator has flexibility in infrastructure, games, and bonuses, more needs to be added to the budget for each.
3. Customization Abilities
The operator has a great deal of control over the total functioning of the casino platform. Customization abilities are spread across the game provider, payment gateways, user assistance, rewards system, back-end, and admin dashboard.
4. License and Compliance
The operator has to acquire the license themselves. They can approach UKGC, Malta, or eCuracao based on their target audience and market jurisdictional compliance requirements.
5. Revenue Margins
There is no revenue sharing with the provider. However, the operational costs and recurring expenses on infrastructure, license, and all other regular updates need to be covered by the operator.
6. Risk Factor
A turnkey casino software can be defined as a medium-risk platform. It is the responsibility of the operator to take care of the legality and most of the technicalities of the platform.
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Cryptocurrency Casino
Crypto casino software is a blockchain-integrated software. It works either exclusively on cryptocurrency operations, or some might also support fiat currency along with cryptocurrency.
Cryptocurrency Casino Integration
1. Set Up Time
The setup time for a crypto casino integration can vary. If the operator only needs to integrate blockchain-based casinos into an existing solution, then it might not take a longer time. Still, consider the time taken for development and the compliance. If an operator is building an entirely new crypto casino software, then it is significantly time-consuming.
2. Upfront Investment
Crypto casino integration is the most expensive out of all the other casino integrations out there. Therefore, the operator needs to have a higher budget.
3. Customization Abilities
Crypto casino integration offers the most extensive customization abilities to the operator. The business owner can add as many smart contract-based games, dApps, or they can even add Layer 2 solutions to the platform. However, blockchain expertise and an advanced technical team are mandatory.
4. License and Compliance
Crypto casino software license needs the utmost care of all. Crypto gambling laws are evolving rapidly. Therefore, the regulations may vary with each jurisdiction. The regulation in the same jurisdiction may change from time to time
5. Revenue Margins
Crypto casino software has potentially high revenue margins. Since the transaction fees are much lower and it offers global accessibility, high profits can be made. Although the volatility and unpredictability of the crypto value may impact a stable income.
6. Risk Factor
Crypto casino software is subject to high risk. The daily changing regulatory landscape and constantly evolving technical aspects demand that the operator be alert at all times.
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Conclusion
The operators can choose a suitable casino model for them based on their budget, time-to-market goals, target audience, technical capabilities, and regulatory strategies. White label is the best option for new entrepreneurs and budding startups, while turnkey seems suitable for funded and growing enterprises, and crypto casino integration is the best for tech-driven businesses.
Once you decide on what your plan is and which model is suitable, you can connect with us at TRUEiGTECH. We offer future-proof and cost-efficient online casino software solutions for all types of businesses. Give us a call!!
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
