Manage Bankroll for your Players to Ensure a Safe and Secure Gameplay Experience
Bankroll in sports betting is the lifeline for users. Thus, understanding its importance and managing it smartly becomes a priority to attract and retain new and existing users. Moreover, with the global sports betting revenue projected to have a value of $187.39 billion by the year 2030, the stakes have never been higher.
If you are an operator or planning to become one but do not know much about bankroll management, read this blog till the end. It will cover all the ins and outs of bankroll management.
Table of Contents
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What is Bankroll in Sports Betting?
Bankroll in sports betting is the total amount of money a bettor authorizes to set aside specifically for wagering purposes on sports. The bankroll is not mixed with personal savings or finances. It is just like your investment portfolio for sports, and the way bankroll works is as a buffer for bettors. Moreover, it helps bettors avoid making emotional decisions, sustain discipline, and provide a consistent way to bet without going unstable in the future; It is the foundation of any responsible and sustainable betting strategy.
How Does Sports Betting Bankroll Management Work?
Bankroll management is the procedure for determining guidelines on how much of your bankroll you are going to bet on each bet. It is also about managing stake sizes, risk appetite, and betting strategy based on performance. Bankroll management also allows for discipline and results in decisions based on data rather than emotion. Bettors can enjoy the same result and more reliability through structured systems.
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Why is Bankroll Management Important in Sports Betting?
Educating and enabling bankroll discipline is in the long-term interest. Below are some reasons why it is so important:
1. Emotional User Behaviour
Users are more likely to chase losses and lose control over their stakes when they are mentally engaged in the game under emotional stress. It often leads to eventual detachment and burnout. You could foster a better environment by highlighting effective, structured bankroll tools and loss limits while implementing all responsible gambling tools. It improves users’ ability to create healthier and sustainable ways for longer periods.
2. Increased Lifetime Value
Even bettors who bet frequently can have a spike in activity and quickly become inactive without effectively managing their bankroll. Encouraging users to stake on a per-unit basis allows users to smooth out betting variability and remain engaged longer on average, ultimately improving LTV. Sprinting cycles of betting over longer time frames would help with retention and develop greater and proportionate average lifetime value.
3. Less Impulsive Losses and Complaints
Encouraging players to use effective bankroll controls will also enable users to consider bets rationally. It is opposed to mentally estimating odds and attempting to chase their losses. This awareness of their establishment of buying power will decrease rage betting, impulse losses, and user frustration that often leads to complaints for refunds. Having in-app budgets can act as a guard, and this will give you a better image of the user experience.
4. Aligns Users with Long-Term Strategy
You are encouraging smarter engagement by supporting users in adopting new strategies like value betting, staking systems, or arbitrage. Strategic bettors exhibit more loyalty, higher frequency, and more predictability. Supporting this type of thinking encourages a more educated and growth-focused user base instead of a merely incident-based short-term user base.
5. Performance Monitoring
You can deliver smarter analytics in the form of weekly performance summaries or ROI splits when users utilize a structured unit and are limited within those units. It encourages transparency that helps users develop better strategies about their available data. Moreover, you will be able to offer gamification opportunities with an emphasis on responsible betting and data that can be utilized to sustain that engagement.
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Techniques for Sports Betting Bankroll Management
Here are some methods that platforms can educate users on or integrate into product features:
1. Dedicate a Bankroll
Encouraging users to dedicate a bankroll will induce responsible betting habits from the start. You can provide in-app tools that help open a budget or onboarding processes and encourage players to only spend their discretionary income. This helps reduce losses during the early stages and minimizes the potential for essential funds to be misused.
2. Flat Betting
Flat betting is a betting strategy in which users consistently bet the same stake. It is a useful safeguard against emotional overbetting or variance in losses. You also gain from having bet patterns that do not deviate considerably from the norm. Educating players with tutorials or smart stake options develops a stable range of betting activities.
3. Percentage Staking
Percentage staking is simply betting a pre-determined percentage of the player’s whole bankroll. Percentage staking is a scalable stake for the user and the platform, which means if a user decreases their bankroll, they would have a stake in smaller amounts. In this scenario, percentage staking would support gambling continuity more than flat betting.
4. Unit System
The unit system provides a standardized method for a share size so that users can more responsibly manage their risk. You can provide suggestions for stakes in units and visual dashboards that show performance in units versus currency. The overall result will be improved self-awareness, reduced cognitive load, and a unique solution for seasoned bettors who want to position their play within a structure.
5. Stop-Loss Limits
Stop-loss tools enable users to set limits at different periods to curb uncontrolled losses. You should allow customizable loss limits and incorporate an automated lockout or cool-off period. It will benefit from increased player protection, marketing support for compliance, and regulatory requirements in jurisdictions.
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Strategies for Sports Betting Bankroll Management
You can offer users many tools to help them manage their bankroll in a sports betting platform sensibly to ensure lasting engagement and trust in the platform:
1. Kelly Criterion
The Kelly criterion is a formula that allows bettors to calculate how much to bet depending on their probability of winning and the odds being offered. It maximizes the expected logarithmic utility and allows the bettor to maximize reward while minimizing risk. You can integrate this model into your platform to assist bettors in making sound decisions and promote responsible gambling.
2. Fixed-Wager Strategy
A fixed-wager strategy is a methodology where the bettor is required to place the same wager consistently, regardless of whether they win or lose their previous bet. This is key for new bettors to create actionable betting strategies that can limit significant losses. A fixed-wager strategy could be offered as a default option to ensure new users do not get carried away.
3. Proportional Betting
The bettor’s stake will always be a fixed percentage of their current bankroll when using proportional betting. It will create dynamic stake sizes in line with the fluctuating funds belonging to the bettor. The odds and bankroll will be dynamic in the respective strategy. You can equip users with tools that automatically have them calculate the proportional bets, placing an emphasis on efficiency, user experience, and sustainable betting practice.
4. Confidence Betting
The method of confidence-based betting allows bettors to vary their stakes based on their confidence level in a particular bet. Bettors can potentially increase returns by assigning higher stakes to bets with higher confidence. You can facilitate this by allowing users to rate their confidence levels, which can then adjust recommended stake sizes accordingly.
5. Progressive Betting
Progressive betting strategies involve increasing or decreasing bet sizes based on previous outcomes. While they can be risky, they can help in recouping losses or capitalizing on winning streaks by using them with caution. You should educate users on the risks and provide features to set limits and ensure the responsible use of such strategies.
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Conclusion
Proper bankroll management is essential to enabling responsible and positive experiences with sports betting. Moving from fixed to more appropriate wagering models and bankroll management techniques can help prevent betting fatigue, sustain player interest, and establish genuine long-term responsible betting habits. When you provide your users with bankroll management tools, they include layers of protection for a better betting experience. It promotes responsibility and helps both new and long-term players alike.
However, it all can be possible with the right partnership. TRUEiGTECH provides you with sportsbook software with innovative bankroll management tools specifically. It includes in-app user budgeting tools, player risk management, and small AI-based wagering engines that utilize predictive data analytics. Apart from this, operating in over 50 countries, TRUEiGTECH provides its partners with meaningful value and improves their user retention, trust, and lifetime value.
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
