The Timeline and Costs of Sports Betting Website Development
Over the years, sports betting has evolved into a billion-dollar market, and with its growing popularity, the demand for wagering has also increased. On average, developing a sports betting website typically takes between 3 to 9 months, depending on the features and complexities. As per the cost, it can range between $25,000 to $150,000 or more, since it can be influenced by factors like backend integration, regulatory requirements, number of sports included, live betting features, and customization level.
However, a successful sports betting website development does not just involve a technical process; it requires long-term planning, strategic investment, and regulatory compliance. Moreover, for proper budgeting, it is essential to understand the timeline and costs involved in the process before investing in a sports betting website. Let’s discuss this in detail in the article below
Table of Contents
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What is a Sports Betting Website?
A sports betting website is an online platform where users can easily place their bets on any sports event from any corner of the world. Sports covered include cricket, football, horse racing, basketball, and many more. The website provides access to market insights, real-time match updates, and secure payment options for deposits and withdrawals. Users can place their bets on live events, including pre-match or in real-time, and on odds and outcomes conveniently from their devices.
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How Long Does Sports Betting Website Development Take?
The development of a sports betting website can take anywhere from a few weeks to even a year, depending on the kind of platform you want to make. Here is a table defining the estimated time of the development process:
| Stage | Description | Timeline |
| Planning | Defining targets and goals, building objectives, creating plans, arranging important documents, etc. | 2 to 4 weeks |
| UI/UX Design | Building a framework, sketching layouts of the platform, testing models, and collecting input | 3 to 6 weeks |
| Frontend and Backend Development | Featuring live updates of odds, bet placement, admin management, API integration, payment integration, and device adaptation | 8 to 20 weeks |
| Testing | Testing performance, security, compliance, fixing bugs, and ensuring stability | 2 to 6 weeks |
| Launch | Setting up and deployment of the final fixed and tested platform to the gaming market | 1 to 3 weeks |
| Optimization | Post-launch support through ongoing updates, maintenance, feedback, and feature enhancements | Ongoing |
The total timeline required for sports betting website development can be somewhere around 40 weeks. However, this timeline may differ depending on the type of platform that you choose.
| Type of Platform | Timeline | Details |
| White Label | 3 to 6 weeks | Since it is pre-built and has limited customization, it is the fastest method. |
| Turnkey | 3 to 5 months | It has a balanced timeline and uses custom made frontend with readymade modules. |
| Bespoke | 6 to 12 months+ | This takes the longest since the platform is completely tailored from the bottom up. |
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Estimates for Sports Betting Website Development
A clear estimation of costs for sports betting website development can help you plan your budget more efficiently. Here is the table of those cost estimates:
| Stage | Cost Estimates |
| Planning | $2000-20,000 |
| UI/UX Design | $5000-30,000 |
| Frontend and Backend Development | $15,000-200,000+ |
| Testing | $3000-20,000 |
| Launch | $3000-20,000 |
| Optimization | $5000-20,000 per year |
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1. Planning
The first stage of sports betting website development is the research and planning phase. In this stage, market trends, insights, audience base, competitors, etc., are taken into consideration to build a well-planned platform. This stage also requires the completion of licensing and other regulatory requirements for a smooth deployment.
2. UI/UX Design
In this next stage, the focus lies completely on making a user-friendly, visually appealing interface. Here, the framework of the website’s layout is made, and interactive elements are added, such as features that are both functional and easy to navigate. Custom elements like logos, icons, etc., are created at this stage.
3. Frontend and Backend Development
This is the most important stage of the whole development process. This is where your platform comes to life. Features like live betting, odd updates, live streaming, identity verification, language support, payment gateways, API integration, fraud detection, and much more are catered to in this phase.
4. Testing
After the development process comes testing, and testing is necessary to make sure that your platform works completely fine after deployment. The features are verified, speed, accuracy, etc., and tested, and security and data protection are also tested in this phase. Moreover, feedback is taken into consideration and used in this phase to create a better end product.
5. Launch
Finally, it is time for deployment. The well-tested and fixed website is now uploaded to app stores and made global. Data encryption, platform security, tracking performance, and identifying issues are all done before launching it into the market to attract users. After the big launch, people who come across your platform will download it and share it with their friends if they are satisfied after their initial gameplay.
6. Optimization
Last but not least, comes ongoing maintenance. Even after launching the platform, several fixes may be needed to make your platform better. Resolving issues like bugs and making frequent updates can make your platform run better. Moreover, providing 24/7 support to your users will make them choose your platform over and over again.
However, the price range will be different depending on the type of platform you wish to build. Here are the ranges of white label, turnkey, and bespoke solutions:
| Type of Platform | Price Range |
| White Label | $10,000 to $30,000 |
| Turnkey | $50,000 to $150,000 |
| Bespoke | $150,000 to $500,000 |
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Features of a Sports Betting Website
A well-designed sports betting website offers several features to enhance user experience and bring you revenue. Here are a few of those features:
1. Seamless User Experience
The user interface of a sports betting platform is necessary to provide a better experience to your user group. The features include clean layouts, fast loading pages, intuitive design, and much more.
2. Live Betting
With real-time odds and live betting, your platform can be immersive and engaging, allowing users to experience better game dynamics. Real-time updates on ongoing events can allow players to make instant bets with calculated information on changing odds.
3. Multi-Sports Coverage
A well-designed sports betting software also covers a wide range of sports. It includes the coverage of popular sports like cricket, football, and several other sports events as well. This allows your platform to reach several users by catering to their preferences. Since everyone has their own loyalty to a sport, this will help you reach a wide audience base and gain revenue.
4. Secure Payment
With secure payment gateways, you can prioritize your users’ trust and give them a safe environment to play and make payments seamlessly without any danger. Moreover, with multiple payment options like UPI, e-wallets, credit cards, crypto, and much more, your platform can be accessible to many kinds of users who prefer different options.
Conclusion
Developing a sports betting website is a complex yet profitable venture. However, it is important to keep in mind the timeline and costs necessary to launch a successful sports betting website. From planning to execution, each stage, including license, design, compliance, integration, and testing, would require a proper roadmap and strategic investments. Whether your targeting customers are casual bettors or professionals, a secure and user-friendly platform can bring traffic and help you stand out in this competitive market.
However, it is also essential that you find a trustworthy partner for sports betting website development. With the right development partner, you can accelerate your set-up journey and avoid unnecessary expenses. Whether you want to build from scratch or upgrade your existing platform, TRUEiGTECH specializes in developing secure and scalable sports betting websites. With a team of experts and advanced technologies, we will help you at every step to elevate your betting platform to the next level.
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
