Home Sports Betting Software Development Mobile vs Web-Based Sports Betting Software: What to Choose?
Mobile vs Web-Based Sports Betting Software: What to Choose?
Everything that’s happening around you will prove that the sports betting industry is booming. For instance, DraftKing’s $2 billion deal with ESPN Sports is no small feat. FanDuel now brings real match experience to the users through their simulation technique for NFL games.
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Several such examples prove the impact and importance of sports betting. In this instance, your decision whether to have a sports betting mobile application or a sports betting software solution will matter.
So, to help you make a better decision, we have curated a guide you can use to understand everything there is about a sports betting mobile application or web-based software.
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Understanding the Platforms | Mobile vs Web-Based Sports Betting Software
Mobile applications and web platforms have some unique experiences to offer. From convenience in mobile applications to better visibility in web-based platforms, operators have a tough decision to make. So, let’s make it easier;Mobile App Sports Betting Platform Advantages
Sports betting mobile applications have now become a dominant force in the industry, especially in the US, Europe, and LATAM markets. Here are a few reasons why sports betting solutions are built as a mobile application.-
Seamless Performance
Native and cross-platform mobile applications deliver seamless performance across different devices and platforms. Built with superior UI/UX and responsive design, mobile applications are better for real-time engagement, and they can also work offline, even though with limited features. -
Easy Accessibility
Unlike a desktop or laptop, mobile phones are always near their owners. This means it won’t take more than a minute for the player to open the application and start wagering. Betting software developers ought to add push notifications to an application to drive re-engagement and ignite interest. -
Faster Performance
Mobile applications store data locally, and they are more responsive than web software. As your choice between mobile vs web-based sports betting software ought to be motivated by performance, mobile applications are better. Moreover, applications leverage device-specific features, which enhance performance. -
Easy with Restrictions
It’s easier to implement geofencing with mobile applications, which is used to limit access. As sports betting isn’t allowed in every state, geofencing ensures restricted access in unauthorized states. -
Better for Integration
Mobile applications integrate seamlessly with other applications on the same device. This capability ensures a sports betting solution can leverage device-based functionalities to create a better experience. For example, connecting with payment gateways can ensure smooth transactions, social media sharing from the app, etc.
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Sports Betting Web-Based Solution Advantages
Accessibility on any device and platform is the biggest vantage point that web-based sports betting software owners talk about. But is that enough for you to choose between mobile vs web-based sports betting software? No, right? Here are some additional advantages of a web-based platform. TRUEiGTECH, the best sports betting software development company, understands.-
Instant Changes and Updates
Unlike mobile applications, where changes made to the platform are reviewed, you can roll out bug fixes, updates, and UI/UX changes instantly. This brings an opportunity for web-based platform owners in situations when adaptability is imminent and faster deployment is the key to getting ahead of the competition. -
Better Discoverability with Web Platforms
It’s a great feeling when one Google search on “best sports betting solutions” leads to your platform popping up in the top three positions. A web-based platform is easier to find on the web, which means the better SEO you have, the better chances there are of getting engagement and organic traffic. With a web-based platform, it’s easier to run SEO campaigns, and you can even optimize the landing pages, have a blog section, etc, to increase traffic. -
Zero Dependency on App Stores
Web-based sports betting platforms are easier to launch as there are no delays due to review and moderation. Plus, there’s no platform fee since they are deployed on the web and they are free from country-based restrictions often imposed by application platforms.
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From the Business Perspective | Which is Better: Mobile or Web-Based Sports Betting Software?
With a basic understanding of mobile application and web-based sports bet software, here are the differences between the two from a business perspective.-
Time to Market
Sports betting development for the web takes less time, especially if your initial plans are to launch only MVPs. On average, it can take 3 to 6 months to launch a web-based application, but for a mobile application, even the best sports betting software developers will need 6 to 12 months. The time required varies, as for the web, you only need to build one solution, but with a mobile application, you need to build separate platforms, or you can also go for cross-platform development, which will also take more time than a web-based solution. -
Takes Less Costs to Build
A web-based sports betting software solution will cost less than building an application. Since how much money you can spend is a crucial factor, the lower costs alone can lead the operators to go for a web-based software. Acquiring new users for your mobile application costs more than acquiring them for web-based platforms. Since a mobile application is a high-friction process with multiple touchpoints involved, you need to invest in all the touchpoints and ensure the user converts. -
Acquiring and Retaining Users
Sports betting mobile applications can use push notifications to event reminders, odds boosts, loyalty programs, and gamifying experiences; they can explore and choose the methods they want. While web-based sports betting platforms can have similar features, the engagement is still low due to accessibility issues. But there are ads you can run, organic marketing, and SEO campaigns for higher funnel conversions. -
Understanding your Users
Knowing how players interact with your platform is critical to building a user-centric experience and making improvements further. Mobile sports betting has increased with the advancements in technology. As more customers engage in mobile betting, experts believe that the momentum will continue. Also, micro wagering is easier on a mobile application as everything is accessible quickly. But for those who want to be deep into odd analysis, they prefer web platforms as they can open multiple tabs, use different tools to analyze the events, and make decisions based on detailed evaluation. -
Technical Maintenance and Scalability
Sports betting platforms with real-time odds updates, dual wallets, and advanced features need frequent and constant updates. So, with mobile sports betting applications, you need to submit updates for approval with application moderators, and it can take time to get approvals. But with a web-based platform, you can update the platform almost instantly. Quick updates allow for A/B testing and real-time issue patching, which helps operators address player issues quickly.
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Decision Time | Mobile vs Web-Based Sports Betting Software: Which Platform to Choose?
If you believe experts at TRUEiGTECH, go for the hybrid approach, which means having a web-based platform and a mobile application for your sports betting software solution. Here’s why;-
Centralized Backend
You can create a shared centralized backend architecture for mobile apps and web platforms. This means you can have common modules for odds feeding, wallets, and user management. Moreover, since all the information is routed to the centralized server, you can use data to develop and modify interfaces following the same business logic. -
Follow the Lean Approach
A lean approach in sports betting software development is when you focus on the MVP development, which allows for faster market entry. Get real market feedback, early data, understand your users and validate product market fit. Once you have traction, scale operations by launching a mobile application specifically targeting the high LTV customers.
To sum it up, a good decision would be to build both the platforms, but not at once. Enter the market with a web-based sports betting software and then scale with the mobile application.
Final Thoughts
Even though there are clear distinctions between mobile vs web-based sports betting software, choosing a hybrid approach is in your best interest. At TRUEiGTECH, we have the expertise in building web and mobile sports betting software development.
As one of the leading sports betting software development companies, we will create a flawless plan to build and launch your sports betting solution, giving you the opportunity to succeed.
Get in touch with our team to know more.
