Boosting Revenue and Engagement with Greyhound Racing Software
Project Snapshot :
The client is a medium-sized sports betting platform operator looking to add an online greyhound racing platform so that they could offer its players real-time engagement. They were also interested in complying with regulations and providing individualized experiences for its customers when betting. However, working with a poorly responsive system and an old UI, scalability is a big challenge. These drawbacks limited their system’s growth and user satisfaction.
TRUEiGTECH delivered a cloud-native, AI-powered module for greyhound racing that integrated with the clients existing sports betting software. The platform could reduce time-to-market by 40% and improve player retention rates by 32%. No-GGR indicated that our model ensured complete ownership of the code in question, transparency, and operational scalability.
Share at:
Client Summary
The client is a registered operator within the international iGaming market offering services like sports and greyhound racing betting platforms to a wide variety of customers. They have always been concerned with growing into new geographies without breaching compliance or customer trust.
The client had ambitions to rebrand their betting product and, therefore, needed a solution to increase interactivity, provide personalized promotions, and improve operational effectiveness.
Challenges the Client Faced
The client encountered several operational and technology-related hurdles before engaging TRUEiGTECH.
- Poor Responsiveness: The legacy platform failed to deliver real-time betting experiences.
- Outdated UI: The old interface reduced user engagement and satisfaction rates.
- Limited Scalability: The system was unable to handle growing traffic and market expansion.
- High Commissions: GGR revenue-sharing reduced overall profitability significantly.
Client’s Strategic Goals with TRUEiGTECH
The client outlined clear objectives to overcome these challenges and future-proof their operations:
- Ensure a no-GGR licensing model with full access to source code.
- Fast-track greyhound racing platform delivery for quick revenue realization.
- Create a very versatile, packaged solution that can be expanded to other geographies.
- Use artificial intelligence for player personalization leading to better engagement and retention.
- Improve fraud, risk, and regulation compliance detection and management systems.
User Persona
The greyhound website focused on well-versed digital punters who fell between the ages of 25 and 45. They were primarily male, but the female population was also growing. These players appreciated direct communication, personalized advertising, and receiving compensation instantly.
Key Persona Drivers
- Goals: Seamless betting experiences, live tracking, and fair payouts.
- Needs: Mobile-first design, quick deposits/withdrawals, and transparent odds.
- Incentives: Live betting experience, incentives, and reward schemes,
- Frustrations: Limited customization options, lack of user support, and slow payouts,
By addressing these factors, TRUEiGTECH crafted a product that delivered speed, trust, and engagement.
How TRUEiGTECH Approaches the Challenges and Objectives?
TRUEiGTECH began with a comprehensive requirements analysis, aligning compliance, AI personalization, and platform scalability to the client’s business objectives.
Technology Stack
Frontend:
- React.js
- Next.js
- Tailwind CSS
Backend:
- Node.js
- .NET Core
- Golang
Databases:
- PostgreSQL
- Redis
Realtime & Messaging:
- WebSockets
- Kafka
Payment & Integration:
- Stripe
- PayPal
- Crypto wallets
Fraud Prevention & Compliance:
- SEON
- ComplyAdvantage
- in-house risk engine
Cloud & DevOps:
- AWS
- Kubernetes
- Docker
- Terraform
AI & Analytics:
- TensorFlow
- Scikit-learn
- Power BI
Testing & Monitoring:
- Selenium
- JMeter
- New Relic
Team Composition
- Project Manager for delivery oversight
- Business Analyst for requirements mapping
- Frontend Developers for UI implementation
- Backend Developers for system logic
- UI/UX Designer for the user journey
- QA Engineers for quality assurance
- DevOps Specialists for deployment automation
- Compliance Experts for regulatory alignment
- AI Engineers for personalization models
Work Scope and Methodology
Phase 1: Requirement Gathering & Compliance Mapping
We collected client information and their needs. We examined the relevant regulations and developed technical specifications.
Phase 2: UI/UX Design with Scalable Architecture
Our team of experts ensured the delivery of a scalable architecture with an intuitive UI/UX design and a mobile-first user experience.
Phase 3: Agile Development & AI Integration
In TRUEiGTECH, the team utilized key features, an AI model, and delivered sprint releases.
Phase 4: Testing, QA & Performance Optimization
To maximize system reliability, we performed functional, load testing, and security tests.
Phase 5: Deployment, Compliance Validation & Support
We accessed the Internet, verified that the jurisdictional requirements were fulfilled, and provided ongoing technical support.
How TRUEiGTECH Overcame Development Challenges?
While developing the platform, TRUEiGTECH faced challenges in integrating AI with live odds, scaling real-time race streams, and aligning the platform with multiple jurisdictions.
How We Overcame Them?
- AI integration: Built custom machine learning models for personalized promotions.
- Live streams: Leveraged low-latency protocols for an uninterrupted betting experience.
- Compliance: Embedded geography-specific rules into the core architecture.
Unique Differentiators
- No-GGR licensing with complete code ownership for operator independence.
- AI-powered capabilities for retention and player engagement are boosting LTV.
- Direct interjurisdictional legal and compliance consultancy.
- Scalability and optimization are guaranteed with post-deployment.
Results and Impact
The solution produced measurable results within months of deployment, delivering value across revenue, user engagement, and compliance management.
Key Achievements:
- Our software offered a 40% faster time-to-market through agile implementation and a modern tech stack.
- Our team integrated AI personalization features, which resulted in a 32% increase in player retention.
- With the loyalty and engagement programs, the platform showed a 25% boost in customer lifetime value (CLTV).
- Our implementations also resulted in 18% operational cost savings from automation, cloud deployment, and optimized resource use.
- The client has achieved 100% regulatory compliance across multiple geographies.
- They’ve unlocked revenue streams via cross-platform integrations and cryptocurrency support.
TRUEiGTECH helped the client achieve a competitive edge in the greyhound racing segment. They ensured that they combined speed, compliance, and personalization.
Conclusion
TRUEiGTECH’s greyhound racing software demonstrated how innovation, AI integration, and regulatory expertise can transform an operator’s ability to retain players and maximize profitability. The solution’s speed to market, coupled with a no-GGR model, gave the client unmatched flexibility and transparency.
For iGaming operators seeking growth, engagement, and compliance excellence, TRUEiGTECH offers end-to-end solutions tailored to your market needs. Connect with us today to accelerate your journey in greyhound racing software innovation.
