Home Casino Software Development How a UK-Based Casino Saved Millions With Our No-GGR Casino Platform
How a UK-Based Casino Saved Millions With Our No-GGR Casino Platform
Project Snapshot :
Abacus has been delivering premium gaming experiences to its players while maintaining tight control over operational costs and profit margins. But, just like other operators, the brand opted for the traditional GGR-based model.
This affected the investments that brand made in player acquisition, loyalty programs, and new technology. To counter the issue of fluctuating player activity, player retention, and high revenue share fees, the brand turned to TRUEiGTECH. Our No-GGR policy helped the brand shift to a more predictable and cost-effective model that saved them millions.
Share at:
Client Overview
Our client is a well-established UK-based online casino that has been operating across multiple international markets for the last six years. Their casino brand was established in 2019, and since its establishment, it has penetrated the casino industry with its remarkable platform features.
Unlike other casino businesses, our client has a reputation backed by a diverse game portfolio, robust player protection standards, a laser focus on VIP engagement, etc. Along with leveraging innovative ways to maximize profitability, the business also ensures fair, transparent, and engaging experiences for its players.
Moreover, with time, our client has strengthened its position in the competitive market by integrating
- Flexible payment options
- Responsible gaming features
- Cutting-edge technology
| Factor | Stats |
| Monthly Active Players | 500,000 |
| Game Portfolio | Over 500 |
| Relevant Awards or Certifications | Recognized as Best Emerging Casino Operator |
| Markets Served | UK, US, Asia, Europe |
| Annual Gross Gaming Revenue | Over $20 million |
Background
Abacus has been delivering premium gaming experiences to its players while maintaining tight control over operational costs and profit margins. But, just like other operators, the brand opted for the traditional GGR-based model. This affected the investments that brand made in player acquisition, loyalty programs, and new technology. To counter the issue of fluctuating player activity, player retention, and high revenue share fees, the brand turned to TRUEiGTECH. Our No-GGR policy helped the brand shift to a more predictable and cost-effective model that saved them millions.Problems
After the number of players increased on the platform, the GGR-sharing model adopted by the brand led to several problems. Here are some of the primary issues that our client was facing.- High Revenue Share Costs By opting for a GGR policy, our client was paying a significant amount (around $10 million) of its gross gaming revenue to the casino software provider.
- Unpredictable Cash Flow In the casino business, player activity fluctuated seasonally, making it difficult to forecast expenses and manage cash flow with confidence.
- Limited Marketing Budget With almost 40% to 50% of the revenue going as platform fees, the budget for player acquisition, bonuses, or VIP loyalty programs was reduced.
- Limited Technological Advancements The diverting of most of the revenue towards fees led to limited technological advancements. While there was scope for crypto, AR, and VR integration, our client was challenged in terms of investment.
- Intense Market Competition While our client was dragged back by several factors, better-funded casinos with aggressive bonuses, cutting-edge games, and better-integrated technologies were rising.
Actions Taken
When TRUEiGTECH came to know about the brand challenges, we analyzed their business model and casino software properly. We learned that our No-GGR policy will be ideal to implement here. We also shortlisted some more additions to make during the casino platform development and customization.- Platform Migration Our first step was to securely migrate our client’s legacy GGR-based system to our flexible, fixed-cost casino platform. Our experts at TRUEiGTECH did it without causing any downtime and with uninterrupted player access.
- Implementation of the No-GGR Model Once all the data and platform services were confirmed working, we implemented the No-GGR model. This replaced the traditional revenue share fees and therefore established a transparent, predictable licensing structure with zero hidden costs.
- Crypto Integration for Flexible Payments Besides the No-GGR policy, this is the best addition that we made to the platform. We implemented a secure, multi-currency crypto wallet solution to make it easier and faster for the players to make deposits and withdrawals.
- AR & VR Gaming Experiences To make the client bypass the market competition, we invested their saved revenue in AR & VR gaming experiences. The AR-enhanced live dealer tables and immersive VR casino rooms delivered an engaging, next-level player experience.
- Enhanced Player Engagement Tools Now that our UK-based client had some budget to allocate, we proposed to invest it in player engagement tools, such as
- Personalized bonuses
- Loyalty rewards
- VIP programs
Our Approach, Tech
Results
Backed by these actions, our client witnessed remarkable results in a very short span. Here are the remarkable results that our clients witnessed.- With TRUEiGTECH’s No-GGR model, our client reduced the platform costs by over 40%, leaving a budget for innovation. Our client saved around $5 million.
- Investment in advanced gaming models, like AR live tables and VR casino rooms, led to 25% longer playing sessions.
- The integration of features like crypto payment options boosted convenience, which directly increased the number of new players by 20%.
Evaluation of the Outcome
Based on the numbers, we can draw the following conclusions.- Cost efficiency The implementation of the No-GGR model delivered immediate and measurable savings. This proves that fixed cost models are better than revenue sharing.
- Strategic Reinvestment The No-GGR model opened the budget window that led to investments in features that boosted player satisfaction & engagement.
- Improved Financial Predictability With stable and transparent costs, the brand now enjoys better budget control and reduced risk from unplanned seasonal revenue changes.
- Innovation Payoff The upgraded technology and unique player experiences resulted in longer session times and higher VIP retention, proving that innovation drives loyalty.
Stack, and Solutions
TRUEIGTECH’s initial assessment began by auditing the client’s existing legacy tech, operational workflow, and regulatory requirements of Tennessee. We also mapped out user journeys and key features to satisfy all requirements. Plus, we made a list of integrations, APIs, and tools needed for faster deployment.Tech Stack
- Frontend Development – React.js
- Backend Development – Express.js, Node.js
- Database Management: PostgreSQL
- DevOps: Kubernetes, Docker, AWS
- Compliance: APIs for Geofending, KYC/AML API
- Integrations: Real-time Odds Engine, Custom Prop Bet Engine, Crypto and Fiat payment gateways.
Team Composition
- 2 Backend Developers
- 1 Frontend Developer
- 1 DevOps Professional
- 1 Compliance and Legal Expert
- 1 Product Manager
- 1 UI/UX Expert
- 1 QA Tester
Conclusion
Based on the analysis of our client’s journey, you can learn that a small change in the right operational model can transform an online casino’s profitability and competitiveness. Our UK-based casino client saved around $5 million by choosing TRUEiGTECH’s No-GGR model.
TRUEiGTECH is not just about the No-GGR model. There are several other USPs that make our business stand out from the rest. From software development and custom-made software delivery to migration and features integration, we can help you with everything related to your online casino business. So, if you want to grow like our client, contact us.
Client Testimonial
“Collaborating with TRUEiGTECH and adopting their No-GGR model has been a game changer for us. We have gone from struggling with unpredictable costs to saving around 5 million while delivering an even better experience for our players. Most importantly, the flexibility to reinvest those savings into crypto payments, AR/VR gaming, and player loyalty has helped us stand out in a competitive market.”
