Casino game player retention with AI
Online casinos are thriving all over the world. While this can be good news for businesses, it also means the competition is skyrocketing. Hence, in order to make a mark in this cutting-edge industry, one must think outside the box and use every tool in their arsenal to go the extra mile.
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After launching an online casino with various casino games, while it is no doubt difficult to onboard players, it is even more difficult to retain them. Player retention rate is a huge indicator of success for a casino game business. Using AI in casino gaming, you can make this daunting task much simpler. Wondering how?
Here in this article, we’ll discuss everything you need to know about AI in casino gaming. Keep reading.
What is player retention in online casinos?
In online casinos, the player retention rate refers to the number of players that stay on your online portal and engage regularly, after the onboarding process.
In other words, player retention refers to how well an online casino can retain its customer for longer and keep them engaged. Player retention is very important for the success of your online casino. Without successful player retention strategies, your revenue generation will never reach the desired point.
Importance of player retention for online casino businesses
Player retention is necessary for the overall success and growth of your online casino. Here are some of the most important reasons why player retention must be a priority for casino businesses:
Maximizes Player Lifetime Value
Player Lifetime Value or LTV denotes the total amount of money that an individual player spends on your casino platform. Hence, it is directly related to the player retention rate. Failing to retain players will mean players spending less money, and less profitability. AI casino solves this problem to a great extent.
Reduces Player Acquisition Costs
Player acquisition is costly and competitive. Better player retention helps reduce the player acquisition cost. When you can successfully retain a sufficient number of players, you don’t have to spend money on new player acquisition as aggressively. It also improves the ROI for your business.
Upholds Brand Loyalty & Reputation
Good player retention rate also supports your brand loyalty and reputation. When a lot of players stick around on your platform for a longer duration, it indicates that they are satisfied with the services provided by you. This strengthens your reputation and helps you build a faithful tribe of followers.
Increases Player Engagement
When players stick around for a long time, they are also more likely to explore different games and try around different features and offerings present in the platform. This increases the player engagement rate too. Better player engagement means less churn rate, and a more active and thriving community.
Helps Maintain A Steady Flow Of Income
Finally, player retention rate brings predictability in revenue generation, i.e. it ensures a steady flow of income for your online casino business. This allows you to plan your finances better and maintain a steady growth in your business.
How to enhance player retention rates with the help of AI Casino games?
Now you understand why player retention is so important for online casinos. But how do you ensure that you’re successfully retaining a healthy number of players?
This is why you need to formulate a player retention strategy while operating your online casino. And what better way to fulfill this extremely tricky task than using AI?
AI has been revolutionary in helping online casinos develop tech-supported strategies that helps you increase the player retention rate. Below we’ve discussed it in detail.
Personalized Game Recommendations
AI in casino gaming is a superpower in your hand that magically personalizes player experience in online casinos. Well, not magically, but it does so with the power of data analytics, algorithm, and predictive analysis. AI tracks and interprets player behavior constantly, and based on that data, provides highly optimized game recommendations to players. This encourages the players to play more, and compels them to stay around for longer.
Smart Bonuses & Promotional Offers
Casino operators often announce lucrative bonus deals and discounts for players. However, for the players, these offers might not seem very attractive or value-for-money all the time, unless these are customized for them. For example, if a player prefers slots, and you offer 50% discount on poker chips, it won’t lure him.
This where AI comes! AI helps you understand the preferences, gaming, and purchasing patterns of players and customizes bonuses and promotional offers in a way that increases the chance of players actually leveraging them a lot more.
In-Game Behavior Prediction
AI and machine learning algorithms can also predict player behavior such as when a player is about to leave, or when he gets frustrated. When these things happen, AI helps to break the monotone by suggesting new games, or automatically reducing the difficulty level to match with the players more. This again helps the players regain the lost interest.
Real-Time Engagement
AI in casino gaming also allows you to communicate with the players in real-time with inputs that add value to the player experience. For example, you can send pop-up messages to them and alert about new games introduced in your platform. This will keep players involved and make them feel an immersive experience.
Gamification Techniques
Another way AI casino helps to increase the player retention rate is by enhancing the player engagement levels with various gamification techniques. Casino AI helps you gamify features like tournaments, achievement badges, daily login bonuses, adjustable difficulty levels, etc. These features re-energize the players and they engage more enthusiastically.
AI-Powered Support System
Another great way that casino AI supports the overall growth, reputation, and of course, the increasing player retention rate of your casino business, is by providing AI-powered, automated customer support services. AI chatbots are capable of instantly addressing player problems and provide resolutions to simpler problems, or escalate more difficult ones to the human representatives. This enhances the player satisfaction rates.
How Player Retention Rate is measured: Major KPIs
Merely applying the player retention strategies and forgetting about them will not be very helpful for the success of your online casino strategies. Rather, regularly tracking and measuring the major KPIs associated with the player retention rate is highly important. Below you’ll find some important Key Performance Indexes that uphold your online casino game player retention rates.
Retention Rate (Day 1, Day 7, Day 30)
Measure the player retention rates on Day 1, Day 7, and Day 30. Retention rates on day 1 will show you how engaging the onboarding experience is, day 7 will show you whether your offerings are interesting enough, and day 30 will indicate long-term effectiveness of your platform.
Churn Rate
Churn rate indicates the percentage of players that abandon the casino quickly after registering. A high churn rate indicates that your casino offerings are not compelling enough to capture the player’s attention.
Customer Lifetime Value
Also, track and measure the LTV for players. A high LTV indicates that your online casino games are attractive and liked by players, whereas a low LTV indicates problematic areas in your services or game offerings.
Final Word
For online casino game businesses, AI has become a powerful tool that supports every endeavor, if you learn to use it correctly. At TRUEiGTECH, we develop casino games and integrate them with high-end AI-based tools, machine learning algorithms, and all the latest tech stack that are currently available in the market. So, build your brand-new AI-powered casino game today and start experiencing the difference.
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles