Revolutionizing Casino Games with TRUEiGTECH's Generative AI for Dynamic Content
Project Snapshot :
The client is a US-based, top-tier iGaming provider specializing in personalized casino software solutions. They wanted to incorporate generative AI in developing casino games and enabling personalized and adaptive content. Facing issues with unstable features, low customization access, and a saturated market the client approached TRUEiGTECH.
TRUEiGTECH initiated the AI-generative dynamic content engine that automatically created themes for a new game, along with story elements and bonus rounds in real-time. The AI model was regulated according to the player’s behaviour, regional choices, and interactions the player made in the past. The decrease in the requirement for a continuous update of manual contents and speeding up the launch of a brand new market experience.
This action caused the operator to gain a boost in player retention by 35%, and decreased content generation cost by 40% percent. They also attained total ownership of a customizable game plan. The project helped the client take their place as an early adopter of AI-powered casino gaming, which ensured regional compliance with an adaptive design.
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Client Summary
The client’s foundation lies with delivering memorable iGaming experiences, along with managing multiple online casino platforms in regulated markets. Although they could acquire a linear growth in user acquisition, they struggled with dormant player engagement because of a static game library and poor content variety. They wanted to reduce launch time to gain better trust and credibility in the competitive market.
Existing Challenges Faced by the Client
Before associating with TRUEiGTECH, the client had set a clear list of goals they wanted to achieve. The following are the existing issues faced by the client:
- Collection of Library Content: The games didn’t have enough variety and choice to personalize, which caused the loss of the player’s interest, which eventually reduced the average session duration.
- Increased Production Costs: Manual involvement was required for each new feature, theme, or character. Due to the sharing of GGR models, the client faced reduced profitability, which gave limited ownership of the platform. This caused an increase in overall expenses and less innovation on the platform.
- Poor player engagement: With limited engagement features, customer turnover was elevated. This happened especially among young players, who were looking for interactive experiences.
- Delayed Launch Time: Huge designs and longer approval tenure caused the new games and updates to increase time to market. This increased the churn rates and the platform lagged behind in terms of market responsiveness.
- Issues in Player Retention: Players who were used to a more engaging platform lost interest as they were seeking an evolving digital platform. The client’s platform lacked features like adaptability to the players’ needs, new themes, and localized customization.
- Threat due to Competitors: Rival companies are using AI for personalizing engagement and launch features according to the customer requirements. They risked losing market shares as they had no access to next-generation solutions.
What Objectives did the Client Have When They Approached TRUEiGTECH?
While collaborating with TRUEiGTECH, the client had a very clear set of goals to accomplish:
- Adaptive Content Creation: The client wanted to create a platform that offers unlimited game variations, including themes, visuals, mechanics, etc. This had to be done without being dependent on manual cycles. They wanted an automated, evolving game plan to reduce players’ distress.
- Customized Player Experience: The client’s objective was to use AI to generate content based on individual player preferences. This could increase player retention, making each experience unique and immersive.
- Cost Modulations and Efficiency in Operations: They want to decrease their dependence on third-party providers and vendors providing external creativity. This could lower their licensing expenses and provide access to the platform’s codebase.
- Quick Launch: AI-driven creations and approval cycles could help with a faster launch. This could help the platform cope with seasonal demands and plant itself successfully in a competitive market.
- Alignment with Regulations: The client wanted to gain flexibility in compliance models across different marketing platforms. They wanted to make sure to comply with varying global regulations.
User Persona
The client’s major player base is online casino players. They are looking for an engaging and personalized platform that comes with evolving gameplay experiences. They are predominantly males ranging from 21 to 45 years of age, lying mostly in the U.S., Asia-Pacific, and Europe regions.
The players expect a mobile-optimized platform that offers interactive digital entertainment. They expect a more localized customization that is according to their preferences, with unique reward systems and digital wallets.
Restricted personalization has left the players frustrated. The platform lacked transparency and trust, and there were no dynamic bonuses, which resulted in a decrease in player retention. They didn’t receive any mobile-first experiences, which made it difficult to participate in the game plan.
Our Approach, Tech Stack, and Solutions
TRUEiGECTH first understood the client’s needs and challenges caused by their static library and increased production costs. We deployed a player-prioritized strategy through which the initial goal to change repetitive gameplay into a more engaging experience.
Incorporating an AI-powered personalization platform helped automate the content, decreasing the use of manual development services. We analyzed the existing game performance, content bottlenecks, and cost depreciation. We took immediate action to reduce such features that limited the growth of the platform.
By designing an AI-generative platform, we could figure out how to prioritize adaptive bonuses and integrate them into the present casino engine without disturbing the ongoing modules.
Tech Stack
- Frontend: React.js
- Backend: Express.js and Node.js
- Database: MongoDB and BigQuery
- Cloud infrastructure: AWS, GCP, and Kubernetes
- AI/ML Frameworks: TensorFlow and Pytorch
- Compliance and Security: Algorithms for fraud detection, GDPR- complaint, and Adaptive Compliance frameworks.
- Integrations: Rest APIs, Web Sockets, Dashboards with real-time analytics, and loyalty program modules systems.
Team Composition
- 1 Project Manager
- 1 AI/ML Engineers
- 2 Backend Developers
- 1 Frontend Developers
- 1 Database Administrator
- 1 Cloud Engineer
- 1 Legal and Compliance expert
- 1 QA Engineer
Development Methodology
TRUEiGTECH started by conducting workshops to understand the client’s goals and interest in AI-driven automation. We created a workflow that prioritized their immediate needs before expanding into a totally adaptive content generation.
We worked in a 2-week sprint session with a variety of solutions to each challenge. Each session focused on developing and testing the AI-generated modules closely, as well as monitoring the players’ feedback to make rapid integrations.
We include A/B testing so that we can compare the static and AI-based games alongside engineers who validated personalization accuracy and gameplay strategies. Continuous rectifications of the AI algorithms ensured game stability and updated seasonal operations for launch.
Challenges Overcome with Innovations
- AI Content Dynamics: Our generative AI Engine solved the problem of disinterested players by incorporating unique visuals and bonus structures. We also offered narratives and a fresh interface in real-time.
- Automatic Asset Design: Instead of using a manual development method, we integrated AI-driven models that automatically generated character design. This reduced the costs by almost 40%.
- Decrease in Launch Time: Primitive development systems caused a drop in player response. To fix it, we integrated CD pipelines along with AI-powered systems.
- Tailored Gameplay: The younger players were losing interest in the platform due to restricted customization. This was taken care of by designing AI-analyzed customization benefits to boost retention.
- Flexible Regulatory Structures: Our AI models flagged regulatory inconveniences faster and gave multi-jurisdiction deployment, which led to quick approvals.
- Progressive Distinction: Introducing the client as an AI-powered innovator in the market was done by incorporating adaptability and suitable regulatory solutions.
Results and Impact
Collaboration with TRUEiGTECH delivered transformative and immediate solutions to the client’s issues. We helped the clients launch on time with our extensive benefits and work plan:
- Player Retention: Incorporating personalization with real-time gameplay, we increased the client’s player retention by almost 35%. Players were happy about the improvement and showed interest in the platform, along with newcomers who enjoyed the integration of these features.
- Reduction in Production Expenses: The use of our AI-powered content rendered the need for manual development. This reduced the costs by nearly 40%.
- Faster Launch in the Market: Focusing on marketing seasons and trends, we took the launch from months to just days, which allowed the client to capitalize in real-time.
- Adherence to Regulatory Compliance: Our AI modules detected any discrepancies in compliance faster, which led to a smoother launch.
- Proprietorship and Adaptibility: We gave the client full access to the codebase, removing any dependency on third-party platforms. This resulted in long-term scalability.
- Competitive Advantage: By strengthening the brand image in the iGaming industry, we positioned our client as one of the first AI-powered dynamic casino game operators.
TRUEiGTECH’s AI-driven solutions completely transferred the client’s platform, conforming to adaptability and scalability, and making it more viable. We integrated AI innovations with strategic readiness, which helped the client achieve lower expenses, customer retention, and better engagement in the iGaming crowd.
Ready to transform your online gaming platforms? Book a call with TRUEiGTECH today and revolutionize the market with your entry!
