Home Sweepstakes Casino Software Streamlining Casino Operations with TRUEiGTECH’s Modular Software Integrations
Streamlining Casino Operations with TRUEiGTECH's Modular Software Integrations
Project Snapshot :
A sweepstakes casino operator faced slow delivery and limited customisation. Their existing setup also demanded high revenue sharing, which reduced their profits. They needed a faster solution that gave them control of their platform.
TRUEiGTECH provided modular software integrations that allowed quick deployment and full code ownership. The system was designed with the latest technology and included strong compliance features. It also supported custom features for the operator’s target market.
The project improved day-to-day operations and helped the operator launch in new regions with ease. It also boosted revenue and increased player retention.
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Client Summary
The client runs a mid-sized sweepstakes casino online. They wanted to grow into new areas and build a platform that was easy and smooth for players to use. They wanted to improve player experience and reduce operational delays. The client also aimed to keep full control of their business and avoid revenue-sharing models.
Existing Challenges Client Faced
Before approaching TRUEiGTECH the client faced several operational problems that slowed down their casino business.
- Delayed Delivery: Their earlier platforms took too long to launch, which created missed opportunities and late market entries.
- Limited Customization: Off-the-shelf systems did not allow flexible integrations or changes in player journeys, which hurt user experience.
- High Revenue Sharing: The previous setup demanded high commissions. This reduced overall profit margins.
- Poor Mobile Experience: Players struggled with slow and inefficient mobile gameplay, which lowered engagement and retention.
- Weak Fraud Protection: The old system had no advanced tracking, which left the casino exposed to fraud and compliance risks.
What Objectives did the Client Have When They Approached TRUEiGTECH?
The client partnered with TRUEiGTECH to streamline casino operations and achieve long-term growth.
- Fast Launch: Deploy a modern sweepstakes platform in a short timeline to start generating revenue quickly
- Full Platform Ownership: Receive help with everything from legal guidance to launch and ongoing support.
- End-to-End Support: Receive help with everything from legal guidance to launch and ongoing support.
- Localized Experience: Customize the platform design and features for specific geographies and target players
- Strong Compliance and Retention Tools: Use AI-driven fraud protection, real-time tracking, and a modular PAM system to keep operations secure and efficient
User Persona
The main users were sweepstakes casino players aged between 21 and 45 years. They wanted fast gameplay and smooth navigation. They also looked for clear reward systems that built trust. Their main goal was to enjoy a reliable and engaging casino experience that felt secure.
Most players accessed the platform through mobile devices. They valued loyalty programs and bonus offers. They enjoyed the thrill of quick wins and also liked the social aspect of online gaming.
The biggest frustration for these players came from slow platforms and weak fraud protection. Poor customer support also reduced their trust. They preferred casinos that provided security and uninterrupted gameplay.
Our Approach and Solution
TRUEiGTECH began with a full review of the client’s requirements and their existing platform. The team studied the client’s goals and the target markets. They also reviewed the expectations of sweepstakes players. Workshops were held to understand market demands and to design a platform that could launch fast and deliver steady revenue.
We prepared a roadmap that included platform design and back office management. It also included full source code access, post-deployment support, and real-time player engagement tools. Our focus was on fast revenue generation, smooth gameplay across devices, and strong player retention.
Technology Stack
- Frontend: React.js
- Backend: Node.js and Express.js
- Database: PostgreSQL
- Cloud Infrastructure: AWS, Docker, and Kubernetes
- Security and Compliance: Anti-fraud tools and PAM system with secure authentication
- Integrations: Real-time analytics, player tracking, loyalty system, and engagement modules
Team Composition
- 1 UI UX Designer
- 2 Backend Developers
- 1 Frontend Developer
- 1 DevOps Engineer
- 1 Legal and Compliance Expert
- 1 QA Analyst
- 1 Project Manager
Development Methodology
We followed an agile approach with short sprints and continuous client feedback. Prototypes were tested for responsiveness, mobile performance, gameplay flow, and engagement features. Legal and compliance checks were added at every stage.
Challenges Overcome with Innovations
- Fast Delivery: The platform was launched quickly, so the client could start earning revenue without delay
- Full Source Code Access: The client received full control of the source code with no revenue-sharing models
- Customization: The platform was tailored for new markets with local themes, languages, and user preferences.
- Player Engagement Tools: Features like real-time notifications, rewards, and loyalty systems boosted player retention
- Fraud and Risk Management: Automated systems were deployed to track fake accounts, bot activity, and suspicious behaviour
Results and Impact
TRUEiGTECH’s solution delivered clear gains in business performance and player engagement. The client’s platform went live within 47 days. This allowed them to enter new markets quickly and start generating revenue fast.
- Revenue increased by 32% in the first quarter. This was driven by the fast platform launch and games designed to generate revenue efficiently.
- Player churn dropped by 30%. Loyalty programs and real-time engagement features kept users active and satisfied.
- Customer lifetime value rose by 50% due to behavior-based rewards, real-time monitoring, and a smooth mobile experience.
- The platform handled a fourfold traffic spike during promotions without interruptions. Players enjoyed consistent gameplay and faster mobile performance.
- Full source code access with no GGR cut gave the client higher profit margins and long-term independence. The platform passed age verification and local regulatory compliance on the first attempt.
These results made the client a strong competitor in their market. They now have a platform that can grow easily and run efficiently. TRUEiGTECH remains their trusted partner in technology and compliance.
Ready to launch a mobile-first sweepstakes platform and grow in new markets? Partner with TRUEiGTECH to build, scale, and succeed. Start with your free consultation today.
