France-Based Sweepstakes Casino Gets 3X Engagement With TRUEiGTECH
Project Snapshot :
TRUEiGTECH built a mobile-friendly sweepstakes casino platform for a France-based operator with the latest features.
Player engagement tripled within the first month of launch, as a responsive UI, loyalty schemes, and real-time player tracking features impressed customers.
The operator moved from a restrictive revenue-share model to complete ownership. There were no GGR deductions, 100% code access, and full backend management.
Localized regulatory tools, risk management systems, and KYC processes were tailored for the French market, making the regulatory process smooth and compliant.
After launch, TRUEiGTECH offered technical support, performance monitoring, and retention-driven updates, lowering churn by 42%.
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About the Client
The client is a French entertainment business that recently entered the digital sweepstakes casino market. The client has previously operated in promotional gaming and brand experiences. With an aim to enter the online sweepstakes arena to engage the upcoming, mobile-centric audience, they reached out to us to build a sweepstakes casino. Their primary goal was to introduce a speedy, compliant, and completely customizable sweepstakes platform that had scalability in French-speaking markets. They wanted to focus on speed and product control, at the same time, avoid reliance on revenue-share models.
Existing Challenges Client Faced
Before approaching TRUEiGTECH, the client faced many challenges that held back their growth:
- Late Delivery: The client’s previous attempts with white-label vendors had resulted in missed deadlines and incomplete rollouts.
- Lack of Customization: Off-the-shelf platforms were not flexible with design and user interaction processes.
- Revenue Sharing Model: Earlier platforms were based on high Gross Gaming Revenue (GGR) deductions, constraining profitability.
- Poor Mobile Interface: Inefficient mobile experience resulted in high bounce rates, particularly for young users.
- Geography-Specific Compliance Not Supported: The client encountered challenges conforming to French promotional gaming regulations and GDPR compliance.
What Objectives do the Clients have when They Approach TRUEiGTECH?
When the client partnered with TRUEiGTECH, they had clear goals in mind for their long-term scalability:
- Launch in 50 Days: Deploy a fully operable, responsive sweepstakes casino within 50 days.
- Complete Platform Ownership: Take source code ownership with no revenue sharing based on GGR.
- End-to-End Partnership: Obtain end-to-end assistance from legal advice to platform roll-out.
- Localized User Experience: Localize the product for French consumers with language, themes, and engagement mechanics.
- Integrated Compliance & Retention Framework: Combine real-time fraud prevention, player tracking, and an adaptable PAM system.
User Persona
The target audience includes males and females between 21 to 40 years of age residing in urban and suburban areas of France. These users are tech savvy, like the sweepstakes gaming model and accessible through mobile devices. The users prefer a simple registration and gameplay without the complications of real-money gambling restrictions. They value an engaging user interface that offers entertaining and competitive features.
These users are motivated by casual entertainment with the chance to win real-world rewards. They enjoyed a sense of progression through loyalty programs that offered increasing benefits for sustained play.
However, the users are frustrated with slow sign-up processes, poor mobile user experiences, limited game variety, generic themes, and delayed or confusing reward systems. These observations gave TRUEiGTECH a clear understanding of how to bridge the gap between demand and delivery.
Our Approach, Tech Stack, and Solutions
TRUEiGTECH began with a deep-dive workshop to understand the client’s business goals, target market preferences, and legal constraints in France. Our team audited previous failed deployments to identify gaps in scalability, UI responsiveness, and compliance.
We co-created a product roadmap that addressed platform design, back-office administration, legal advisory, and user retention functionalities, all specific to the French market.
Technology Stack
- Frontend: React.js
- Backend: Node.js, Express.js
- Database: PostgreSQL
- Cloud Infrastructure: AWS, Docker, Kubernetes
- Security & Compliance: GDPR-compliant framework, Geo-blocking APIs, AML/KYC tools
- Integrations: Real-time analytics dashboard, engagement engine, loyalty system, and risk monitoring modules
Team Composition
- 1 UI/UX Designer (localization specialization)
- 2 Backend Developers
- 1 Frontend Developer
- 1 DevOps Engineer
- 1 Legal & Compliance Expert
- 1 QA Analyst
- 1 Project Manager
Development Methodology
We followed an agile methodology with bi-weekly sprints to stay on schedule. Throughout development, we also performed legal checks and GDPR compliance requirements alongside it. We rapidly created prototypes and tested features such as leaderboards, prize flows, and coin systems in order to capture a seamless and engaging user experience.
Challenges Overcome with Innovations
- Custom Game Engine: We developed a versatile engine to incorporate sweepstakes mechanics tailored for the French market.
- Zero GGR Model: We shared unrestricted source code access and control over the backend, no lock-in on licensing.
- Localization: Provided language support, theme packs for cultural themes, and seasonal promo templates.
- Real-Time Player Engagement Tools: Combined event-driven notices, behavior triggers, and rewards for loyalty to drive retention.
- Fraud & Risk Management: Supported automated flagging of suspicious activity, phony registrations, and bot behavior through ML algorithms.
Results and Impact
TRUEiGTECH collaborated with the client to achieve an accelerated delivery schedule and navigate the intricacies of localizing the platform for the French market. TRUEiGTECH launched the fully operational sweepstakes casino in 50 days. This rapid delivery enabled the client to enter the French market, which is known for its competitiveness, ahead of schedule, and begin generating user traffic and revenue sooner.
- Daily active users and average session time tripled in the first 50 days following launch.
- There was a 42% drop in player churn due to loyalty programmes and real-time player tracking.
- TRUEiGTECH launched the platform within 50 days, 40% quicker than the industry standard, resulting in early revenue generation.
- With absolute source code ownership and no GGR reductions, the client enjoyed better profit margins and technical autonomy.
- Survived French promotional gaming tests, GDPR checks, and age-verification procedures on the first try.
- CLTV increased by 55% and the platform remained stable during a 5X traffic spike during a seasonal campaign.
Now, the client fully controls their business in the French market with a fully localized, high-performing sweepstakes platform. TRUEiGTECH remains their long-term technology and compliance partner.
Want to enter new markets with a fully compliant iGaming solution? Let TRUEiGTECH guide you to launch, grow, and win, beginning with your initial free consultation.
