Home Casino Software Development Pros and Cons of Using White Label Casino Software for Startup Operators
Pros and Cons of Using White Label Casino Software for Startup Operators
If you are an operator planning to enter the gambling market, there are several software choices to go for, such as turnkey, custom-built, and white label casino software. While all of them are ideal based on certain factors, the white label casino software is best if you want to enter the market.
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As the online casino market is growing at a CAGR of 12.2%, entering the market faster can be a catalyst to stay on top. In this blog, you will learn the pros and cons of white label casino software and how it can help you rule the casino market.
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What Is White Label Casino Software?
White label casino software is a plug-and-play platform that comes fully equipped for launching an online casino. The provider handles everything from compliance and licensing to game integration, payments, and infrastructure, while the operator only manages branding, marketing, and player onboarding.
Some of the key features of a white-label casino software are
- Player account management & KYC/AML tools
- Multiple payment options, including crypto
- Diverse game portfolio (slots, table games, live dealer)
- Analytics, reporting, and admin dashboard
- Loyalty programs, CRM, and bonuses
- Risk/fraud controls
- Mobile and desktop compatibility
- Real-time chat and support
And more. Backed by these features in a white label casino software, an operator can thrive in the gambling market.
Pros of White Label Casino Software for Startups
Not for all, but for a subset of operators, the white label casino software is an excellent choice to make. Thanks to its benefits, you can enter the market faster and establish yourself as an authority in the gambling space.
1. Regulatory and licensing support
When running a gambling business, you must have a license to avoid legal issues. The white-label casino software provider acquires the license for white-label casino software. So, you don’t have to get a separate license, but you can operate your business under the one taken by the provider.
Besides, the white label software provides a framework that covers compliance, jurisdictional regulations, and responsible gaming measures. This means you can operate under their existing licenses in approved markets, bypassing any legal paperwork and licensing costs.
2. Faster time to market
When building casino software from scratch, you can make many customizations. However, this requires time. Furthermore, you have to get the license, build the infrastructure, etc., which can take months to over a year.
However, this is one of the benefits of white label casino software: you don’t have to do any of these. Your software provider has already taken care of these things. All you have to do is make some changes to the software to match your brand’s look and feel, and you are good to go. With this software, you can hit the market in a matter of weeks. This is the best time to enter the market, as the online gambling market will have around 1.39 billion users by 2029.
3. Low upfront cost
One of the key benefits of white label casino software is the cost. While you may have to invest a lot in licensing, hosting, and maintaining an infrastructure for custom software, white label software does not require this. The initial average cost of white label casino software is between $10,000 and $40,000, which is significantly lower than custom-built software.
4. Ongoing Technical and Regulatory Support
Every software needs timely updates and maintenance. Moreover, compliance and regulatory changes can occur from time to time. With white label software, you don’t have to worry about anything.
You only focus on the commercial performance of the platform, like marketing, promotions, customer retention, etc. The software provider’s team takes care of uptime, feature development, and risk management. The white label casino provider also takes care of software maintenance, updates, hosting, and compliance monitoring.
5. Access to Popular Casino Games and Payment Integrations
Above all the benefits of white label casino software, this one stands out. The white label software has a lot of popular casino games pre-included. Besides, the software is also equipped with KYC/AML tools, CRM tools, and payment gateways. You can handle secure transactions in multiple currencies. If you want, you can also go for affiliate tracking systems in this software.
For startups entering the online casino world, white label casino software offers powerful value: it removes licensing hassles by operating under the provider’s approved licenses and ensures compliance throughout. You can launch in weeks, not months, with minimal upfront costs (typically $10K–$40K) and access to premium games, payment integrations, and ongoing technical and regulatory support, letting entrepreneurs focus fully on marketing and player growth.
White Label vs. Custom Casino Software: Pros, Cons, and the Best Fit for Your Brand
Cons of White Label Casino Software for Startups
While there are a number of benefits of white label casino software for startups, it also has some drawbacks that you must know about.
1. Limited Customization
In the comparison of white label vs. custom casino software, the white label casino software provides limited customization abilities. At the most you can add your logo, change the color palette and branding, and add thematic content. Any more than this, you might need to shed more money.
In custom software, you can customize almost everything in the software, from features and graphics to designs, games, and whatnot. This allows the operators to target specific user groups on the market and align the features with your business goals.
Pro-tip: Negotiate with your white label provider for tiered customization options upfront. Request a flexible theme or template system and prioritize brand-specific UX flows.
2. Revenue Sharing and Ongoing Fees
Another disadvantage of a white label casino solution for startups is the revenue sharing. When you make a profit using the white label casino software, you have to share some part of your revenue with the software provider. Moreover, some software providers may also charge you a monthly licensing fee. This somehow defeats the purpose of long-term profitability.
However, at TRUEiGTECH you won’t have to share your profits, as we operate with a No GGR policy.
Pro-tip: Choose providers with transparent pricing models, whether fixed monthly rates or no‑GGR policies like TRUEiGTECH. You can also negotiate revenue share caps or fixed-fee arrangements tied to performance and milestones.
3. Limited Control Over Platform and Operations
One of the ways to stand out in the market is differentiation from your market rivals. Here, you do not have complete control over the platform and its operations. For example, you cannot change the core backend or software payment logic. Moreover, you cannot select your own game providers, limiting the scope of innovation and USPs.
Pro-tip: Build differentiation through marketing, customer service, loyalty programs, or local content. You may also ask for access to modular APIs or plugin-based extensions from your provider.
What’s the Difference Between White Label and Turnkey Casino Software Development?
| Feature | White Label Solution | Turnkey Solution |
| Customization | Limited to branding (logo, colors, etc.). The core platform is standardized. | Highly customizable. You can tailor the design, features, and functionality. |
| Cost | Lower initial investment, but typically involves a revenue-sharing model. | Higher upfront costs for development and licensing. Lower ongoing costs. |
| Time to Market | Rapid market entry, can be launched in a matter of weeks. | Slower than white label as development and licensing can take several months. |
| Licensing | Operates under the provider’s gaming license. | You must obtain your own gaming license. |
| Branding | You apply your own brand to a pre-existing platform. | You build a unique brand from the ground up. |
| Game Selection | A pre-selected portfolio of games from the provider. | You have the freedom to choose which game providers to integrate with. |
| Payment Systems | Uses the provider’s integrated payment processing solutions. | You are responsible for setting up your own merchant accounts and payment gateways. |
| Technical Expertise | Minimal technical knowledge is required. The provider handles all technical aspects. | Requires a dedicated in-house team or third-party vendors for development and maintenance. |
| Ownership | You do not own the platform or the player data. | You have full ownership of the platform and player data. |
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Is White Label Casino Software Right for Your Startup?
If you look at how white label casinos work, it can be right for your startup in most cases. For example, if you are low on capital, you can invest in white-label casino software, as it is more cost-effective than custom-built and turnkey software.
Besides, as the time to market is less for white label software, you can launch the software faster and level up with the competition in less time.
On the other hand, if you are not ready to share the revenue of your business with the provider and you require more customized software, the white label software might not be a good choice for you.
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Conclusion
If you want to enter the market faster and without intensive investment, it is ideal to go with a white label casino software. Moreover, it is also crucial to learn all the pros and cons of white label casinos, as there are other factors to consider, too.
On the other hand, it is also crucial to note that only a professional agency can provide you with good white label software, and if it can handle the customization, it could be much better. TRUEiGTECH checks all the boxes by providing you white label casino software and its development services. With over 80 clients already riding the success of our innovation and expertise, we can also help you get the same results and get your online casino business on a growth trajectory.
FAQs
Startups usually pay $10K - $40K upfront, significantly less than building custom casino infrastructure from scratch.
Pros: Quick launch, lower costs, compliance support, built‑in infrastructure.Cons: Limited customization, provider dependency, revenue share obligations, & brand similarity.
White label casino software offers rapid time to market, lower startup costs, built-in licensing & regulatory compliance, and access to a large games portfolio and payment integrations, ideal for fast-growing startups.
A typical launch timeline ranges from 2 - 6 weeks, depending on branding changes and regional compliance procedures.
Yes. Providers may take a revenue share or charge a monthly licensing fee, which can impact long-term profitability.
It's ideal for startups, affiliate marketers, or brands with limited capital who want to launch quickly, without owning license infrastructure or managing backend development.
Yes, white label providers typically hold the gambling license (e.g., Curaçao or Malta), covering platform compliance and regulatory reporting.
Customization is usually limited to branding, logo, colors, and theme, while core platform architecture remains fixed.
Written by: Prish K
Prish K, Head of Marketing at TRUEiGTECH, holds an experience of more than 10 years in the iGaming domain. Starting from strategic planning and digital marketing to team leadership and cross-functional collaboration, he is a master of his domains. For more than a decade, he has shown a promising commitment to fostering result-driven and creative work outputs. Beyond guiding newcomers and established iGaming operators with the right software solutions for their business needs, Prish also wants to share his industry expertise and knowledge through insightful blogs and articles
