US Bookmaker Launched Fully Compliant Sportsbook in 45 Days
Project Snapshot :
Client seeking a compliant and licensed sportsbook platform in just 45 days. TRUEiGTECH delivered the solution with US-specific regulatory frameworks.
Migrating the sportsbook from legacy systems, we ensured there’s zero downtime and disruption in live optations. Our super fast delivery reduced the client’s time to market by 60% relative to standard platform rollout.
Leveraging our expertise and trend-setting features, the client observed an increase in active user registration by 350% within 30 days after launch.
Share at:
About the Client
A Tennessee, USA-based sportsbook operator with its operations already set in different jurisdictions, our client is a multinational iGaming company. The client is looking to expand sports betting operations in different states across the USA, and Tennessee was on their list for a long time. The client required a modern sportsbook that can go live, scale, and grow quickly, all the while satisfying the state-specific and federal requirements.
Existing Challenges Client Faced
Even with an expansive operational infrastructure, the client aspired to take a modern and more agile approach for Tennessee.
- The existing outdated sportsbook infrastructure wasn’t mobile responsive.
- The compliance gaps from one state to another added to management complexity.
- Lagging odds engine affects player betting experience and leads to churn.
- Their existing onboarding process is slow, which prevents users from signing up.
What Objectives do the Clients have when They Approach TRUEiGTECH?
- Launch in 45 Days: The client has the shortest launch window of only 45 days.
- Complete Compliance: The platform shall be legally compliant, licensed, and eligible to operate in Tennessee.
- Advanced Features: With in-built KYC systems, payment gateways, and odds management, the client wanted a tech-driven platform.
- Robust Backend: With a scalable backend system, the client wanted a personalized experience engine for the players.
- Future Growth: Ability to enhance the platform with integrations, API services, and AI-driven odds feeds.
User Persona
The core target audience included males and females aged 25 to 45 who regularly bet on sports like football, basketball, and baseball. The target audience is tech-savvy and prefers betting on mobile devices instead of using a desktop or visiting kiosks. More importantly, the prioritized faster payouts and a responsive interface that doesn’t lag or glitch.
Since the target audience is already using competitors’ betting platforms, they are outspoken about the existing frustrations. From cluttered UX to delayed withdrawals and limited bet customizations, this analysis gave the TRUEiGTECH team a clear understanding of how to build and customize the client’s sports betting platform.
Our Approach, Tech Stack, and Solutions
TRUEIGTECH’s initial assessment began by auditing the client’s existing legacy tech, operational workflow, and regulatory requirements of Tennessee. We also mapped out user journeys and key features to satisfy all requirements. Plus, we made a list of integrations, APIs, and tools needed for faster deployment.
Tech Stack
- Frontend Development – React.js
- Backend Development – Express.js, Node.js
- Database Management: PostgreSQL
- DevOps: Kubernetes, Docker, AWS
- Compliance: APIs for Geofending, KYC/AML API
- Integrations: Real-time Odds Engine, Custom Prop Bet Engine, Crypto and Fiat payment gateways.
Team Composition
- 2 Backend Developers
- 1 Frontend Developer
- 1 DevOps Professional
- 1 Compliance and Legal Expert
- 1 Product Manager
- 1 UI/UX Expert
- 1 QA Tester
Methodology We Adopt
TRUEiGTECH follows an agile development approach along with bi-weekly sprints. The entire team was working together in parallel and collaborating every day to ensure our goals, work process, and outcomes are aligned.
Compliance validation was handled simultaneously with engineering tasks. At the same time, the team was invested in rapid prototyping to ensure we had the right design and user experience elements, especially for odds feed, admin panel, bet slip features, and payouts.
Challenges Along the Way
- The USA has state-by-state changes for sports betting compliance and legal requirements. We built a state-wide onboarding workflow for the client, automating geo-verification, ID validation, and KYC approvals. This ensures faster and seamless user verification and onboarding.
- Manually adjusting odds takes time, is complex, and diminishes the user experience. We integrated a dynamic odds adjustment tool to automate this process. This limits a trader’s role to supervision and monitoring while the tools take care of every step.
- As the client was using legacy systems in some places, it frequently slowed down the entire system and even failed during peak traffic. The TRUEiGTECH updated the existing infrastructure with caching and load balancing. This ensured peak-time reliability while keeping the platform smooth and responsive.
Results and Impact
For this project, the dedicated TRUEiGTECH team set an exemplary example of team coordination. We took it as a challenge to complete the project within the stipulated time and spent only 45 days from kickoff to deployment. With the platform launched as per the client’s requirements;
- The registrations increased by 3.5X in just 30 days after launch.
- The platform passed all 3rd-party audits and state checks in the first submission.
- The client recorded a revenue growth of 48% in the first two months, and we took zero percent of profit shares from the client.
- Earlier troubled with frequent customer complaints, the client saw a 45% decrease in the customer support team’s load.
- With the platform performing well on all fronts, the average user session time increased by 37% and 60% of the users are returning every week.
Today, the client has established their presence in over 12 out of 39 states, and TRUEiGTECH stands as their technical and legal partner.
Are you looking for a trusted and intelligent partner to launch and scale your sportsbook software in the USA? Get in touch with us and book your first free consultation. Share your ideas, challenges, and goals. Let us work together to build your iGaming venture.
