How a Mid-Sized Operator Scaled Their Sportsbook in 42 Days with Cloud-Based iGaming Software
Project Snapshot :
A growing sportsbook operator turned to TRUEiGTECH after their legacy systems collapsed under peak traffic, driving up costs and slowing market entry.
We delivered a cloud-native sportsbook in just 42 days, capable of handling 300,000 concurrent bets, reducing infrastructure spend by 35%, and opening doors to three regulated markets.
AI-powered risk controls and retention tools further boosted player loyalty by 23%. With the global sports betting market projected to hit $77.18 billion by 2025, growing at a 5.3% CAGR through 2029, scalability isn’t optional. It’s the future.
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Client Summary
This client is an ambitious mid-sized sportsbook operator who worked with outdated infrastructure for years. However, they knew that they had to scale into regulated markets, and needed something more than simply adding betting lines.
In this case, the goal of our client was to create a platform capable of handling high-volume events without collapsing. This would give their players a more engaging and smoother experience. Considering the regulatory implications of non-compliance, they approached us. They were looking for a scalable sportsbook software that would help them grow their business even in the future.
Challenges Faced by the Client
- Slow systems: Legacy infrastructure struggled during peak events, causing slow load times and downtime.
- High costs: High server and maintenance costs cut into profitability.
- Delayed launches: Delayed launches made it hard to enter new regulated markets on time.
- Lack of flexibility: Limited flexibility to customize features for different player segments.
- Compliance issues: Compliance and risk management gaps increased operational pressure.
Objectives of The Client That They Wanted to Achieve through TRUEiGTECH
- Build a scalable, cloud-native sportsbook capable of handling major events.
- Slash costs related to infrastructure while making the platform reliable to players.
- Prioritize compliance across different jurisdictions with stronger controls for risk.
- Deliver a personalized experience to players to boost retention and CLTV.
User Persona
The key audience of this sportsbook was sports fans between 21 and 50 years of age. Many of these people are passionate about football, basketball, and cricket and have a history of betting on the game outcomes.
- Goals: Quick access to local, national, and global betting markets, reliable odds, and seamless options for live play
- Needs: Instant transactions on an interface compatible with mobile devices and secure handling of wagers under regulated systems
- Motivations: The excitement of betting on live sports as the match progresses, the possibility of winning, loyalty perks, and engaging features that make them feel part of the action.
- Frustrations: Platforms crashing during peak matches, slow or delayed payouts, complicated navigation, and unclear terms on bonuses and odds.
The sportsbook software needed to meet these expectations while giving operators smarter ways to retain and re-engage players over time.
How TRUEiGTECH Approached the Challenges and Objectives?
When the client came on board, we knew this wasn’t just about replacing servers or patching bugs. A sportsbook is only as good as its ability to stay alive during crunch time, whether that’s a Premier League Final or the Super Bowl. TRUEiGTECH’s first step was to understand the client’s product and discuss with the compliance teams to map out their growth goals. The vision was clear: build a cloud-native sportsbook that could expand into multiple regions, keep costs under control, and give players a smooth betting experience no matter the scale.
Technology Stack
Frontend:
- Angular
- React Native
Backend:
- GoLang
- Node.js
- Redis
Data & Storage:
- PostgreSQL
- Cassandra
Real-Time Operations:
- WebSockets
- Kafka
Payments & Authentication:
- PayPal, Neteller, and regional wallets
- SSO and biometric login
Risk & Compliance:
- Trulioo and SumSub
Cloud & DevOps:
- AWS
- Kubernetes
- Jenkins
Testing & Monitoring:
- Gatling load testing
- Cypress
- New Relic and Grafana dashboards
Team Composition
- Product Manager
- Solution Architect
- Frontend and Mobile Engineers
- Backend Engineers
- Compliance Specialists
- QA Engineers
Work Scope and Methodology
Phase 1 – Understanding the Ground Reality
The first step wasn’t coding or cloud diagrams, but it was listening. The client walked us through slow-release cycles, scaling issues on match days, and the pressure of keeping bettors engaged. We put everything on the table before mapping out a plan.
Phase 2 – Building the Right Foundation
Instead of rushing, we designed a framework that could scale on demand. Cloud-native architecture gave the sportsbook the breathing space it needed. On the other hand, microservices ensured that one issue wouldn’t drag down the whole platform.
Phase 3 – Bringing It All Together
From integrating real-time odds feeds to simplifying payments, our team focused on smoothness. A bettor could deposit, place a bet, and see instant updates without lag, regardless of the device.
Phase 4 – Compliance without Complications
We built KYC, geo-blocking, and risk controls right into the system. That meant no scrambling later when regulators asked tough questions.
Phase 5 – Launch and Beyond
Within six weeks, the sportsbook was live. But the real success was what followed: steady performance during peak fixtures, happy players, and a team that felt confident about scaling into new markets.
TRUEiGTECH’s Challenges: How We Overcame Them?
Like every ambitious sportsbook launch, this project came with its share of hurdles. We were tight on timelines, and the client trusted us with huge expectations. Even the compliance norms were different across jurisdictions. But these challenges were something that got us going. They pushed us to the edge of innovation. Here’s how we addressed them:
- Integrated third-party KYC tools without adding friction to player sign-ups.
- Customized compliance modules to match the frameworks of different regulators’ across multiple markets.
- Optimized the cloud architecture to handle traffic spikes during major sports events without downtime.
Unique Differentiators
What set this project apart way we tailored it to the client’s vision:
- Revenue-friendly model: No hidden commissions, giving the operator full ownership of margins and code.
- Localized experience: Betting interfaces adapted for regional preferences, currencies, and languages.
- AI-powered insights: Personalized promotions and betting suggestions increased user stickiness.
- Compliance guidance: Hands-on support in navigating diverse market regulations for a smooth entry.
- Future-proof code: Open framework allowed the client’s in-house team to enhance features post-launch.
Results and Impact
The sportsbook rollout delivered measurable impact across all key metrics:
- Rapid launch: Sportsbook went live within 42 days, compared to 5 months with previous vendors.
- Higher margins: Transparent pricing and no revenue share boosted operator profit margins by 18% in the first quarter.
- Revenue surge: Strong player adoption led to 2X growth in active users within the first three months.
- Better Retention: AI-driven campaigns improved player lifetime value by 23%.
- Compliance wins: Zero regulatory setbacks thanks to built-in market-specific compliance.
- Fraud control: Automated KYC and monitoring tools reduced fraudulent activity by 38%.
- Trust & loyalty: Easy withdrawals and transparent odds built stronger player confidence and repeat betting activity.
Conclusion
This case study shows how TRUEiGTECH’s cloud-based sportsbook software went beyond creating a platform. It delivered an entire growth engine. This solution helped the client with AI-driven retention and transparent ownership models, so that they could scale with confidence.
TRUEiGTECH continues to be your trusted partner as you expand in the sports betting market with speed and agility.
Are you planning to launch your sportsbook? Consult us today, and let our experts help you build a powerful platform that wins on and off the field.
