Building a Mobile-First iGaming Platform for Sports Betting
Project Snapshot :
The client needed a sweepstakes platform that could launch quickly in new markets. Their previous solution caused delays and lacked flexibility for custom features. They wanted a platform that could adapt to different regions and target audiences.
We developed a fast and fully responsive platform using modern technology. The solution included full access to the source code and post-deployment support. The platform also featured risk management tools and anti-fraud systems to protect the business.
The project helped the client generate revenue quickly while improving user retention. It also strengthened fraud protection and made operations more efficient. Players experienced smooth gameplay, which increased engagement and satisfaction.
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Client Summary
The customer is one of the foremost operators in the online sweepstakes and gaming market. They are looking to expand into new territories and deliver entertaining experiences to their players. They want to grow revenue, enhance player retention, and offer a secure and dependable platform. They focus on innovation and modifying their services to suit market needs.
Existing Challenges Client Faced
Before approaching TRUEiGTECH, the client faced many problems that slowed down their growth.
- Delayed Delivery: The client’s earlier platforms had slow launch times and missed deadlines
- Limited Customization: Off-the-shelf solutions did not allow changes to the design or player interaction
- High Revenue Sharing: Previous platforms required high deductions from revenue, which reduced profits
- Poor Mobile Experience: Players faced slow and inefficient mobile gameplay, which led to low engagement
- Weak Fraud Protection: Earlier systems did not prevent fraud effectively and lacked security measures
What Objectives do the Clients have when They Approach TRUEiGTECH?
In order to resolve their challenges, the client collaborated with TRUEIGTECH. To this end, both parties agreed on these objectives:
- Full Platform Ownership: the client gains absolute control of the source code (no hidden GGR-based revenue sharing.
- Integrate AI Gamification: use of personalized, behavior-based engagement mechanics to retain players’ loyalty.
- Quick Time-to-market: launch earlier and keep the platform compliant.
- Improve Fraud Defence: Strengthen fraud detection with intelligent, automated real-time monitoring tools.
- Ensure Cost and Growth Efficiency: build working models to save costs and grow profits.
- Enable Regional Customization: Align sweepstake platforms with multilingual and localized features to players’ regions.
What Objectives did the Client Have When They Approached TRUEiGTECH?
When the client partnered with TRUEiGTECH, they had clear goals for long-term growth.
- Fast Launch: Deploy a fully functional sweepstakes platform quickly.
- Full Platform Ownership: Take control of the source code without revenue-sharing models.
- End-to-End Support: Get support from legal advice to platform rollout.
- Localized Experience: Customize the product for new markets with a suitable design and engagement.
- Strong Compliance and Retention Tools: Use real-time fraud prevention tracking and a flexible PAM system.
User Persona
The target users are adult online gaming and interactive entertainment enthusiasts. They are primarily between the ages of 18 and 45 years. They surf the platform on both mobile and desktop. These users are attracted to a smooth gaming experience that has an intuitive interface.
These players are engaged by enjoyable gameplay and the thrill of winning rewards. They prefer to be part of a trusted and safe community. They enjoy observing progress and like features that engage them in the long term.
However, these users are unhappy with unresponsive platforms and confusing interfaces. There is limited game variety and a lack of customization options. These insights helped TRUEiGTECH understand how to design a platform that meets user needs and expectations.
Our Approach, Tech Stack, and Solutions
TRUEiGTECH started by reviewing the client’s requirements and existing platform. The team analyzed the client’s business goals, target markets, and player expectations. They conducted workshops to understand market needs and designed a platform that could launch quickly and generate revenue efficiently.
We created a roadmap that covered platform design, back-office management, full source code access, post-deployment support, and real-time player engagement tools. We focused on delivering fast revenue generation, high player retention, and smooth gameplay across devices.
Technology Stack
- Frontend: React.js
- Backend: Node.js, Express.js
- Database: PostgreSQL
- Cloud Infrastructure: AWS, Docker, Kubernetes
- Security and Compliance: Anti-fraud tools and PAM system with secure authentication
- Integrations: Real-time analytics, player tracking, loyalty system engagement modules
Team Composition
- 1 UI/UX Designer
- 2 Backend Developers
- 1 Frontend Developer
- 1 DevOps Engineer
- 1 Legal and Compliance Expert
- 1 QA Analyst
- 1 Project Manager
Development Methodology
We followed agile development with short sprints and frequent client feedback. We tested prototypes for responsiveness, mobile performance, gameplay flow, and engagement features. We included legal and compliance checks throughout the development process.
Challenges Overcome with Innovations
- Fast Delivery: We launched the platform quickly to help the client generate revenue immediately.
- Full Source Code Access: We gave the client complete control of the source code with no GGR revenue sharing.
- Customization: We tailored the platform for new markets with different languages, themes, and user preferences.
- Player Engagement Tools: We built real-time notifications, rewards, and loyalty features to boost player retention.
- Fraud and Risk Management: We implemented automated monitoring to detect fake registration bot activity and suspicious behavior.
Results and Impact
TRUEiGTECH’s solution achieved tangible gains in business performance and user activity. The client’s site came live within 47 days. This helped with quicker market access and early revenue.
- The customer saw a 30% increase in the first quarter itself. This was due to accelerated market launch and games generating revenue more efficiently.
- Player churn fell by 38%. Loyalty programs and customized engagement tactics kept users engaged.
- Customer lifetime value went up by 50% due to real-time monitoring, behavior-based rewards, and more fluid player experiences.
- The platform remained consistent through a 4X traffic spike during seasonal promotions and provided an uninterrupted player experience.
- With full source code ownership and no GGR cut, the client achieved higher margins and long-term independence.
- The platform passed age verification, AML/KYC, and regional regulatory compliance on the initial attempt.
These results placed the client as a competitive force in their target market, with a scalable platform for ongoing growth. TRUEiGTECH continues to be their go-to partner in technology and compliance.
Ready to launch a mobile-first iGaming platform and expand into new markets? Partner with TRUEiGTECH to build, scale, and succeed. Start with your free consultation today.
