Sports Betting PAM, Back Office and CRM Solutions
The secret ingredients to establish and grow your iGaming business. Find access to important tools and services to ensure your sportsbook management software platform runs smoothly while achieving the “Player-Friendly” benchmark. Managing Your Betting Platform Made Easier with CRM-Back Office-PAM Software
- Holistic Player Intelligence
- Player Account Management
- Reporting and Analytics
- Deliver Personalized Experiences
Practical Services & Solutions Associated with Sports Betting PAM-Back Office-CRM Development
Bespoke PAM Software Development
Player Account Management software is an important asset for running your sports betting platform. We will be developing it with custom and standard features that will help you track player profiles, set bet limits, monitor user behavior, offer personalizations. Our solution puts you in the steering wheel of sportsbook PAM software. TRUEIGTECH’s gambling PAM Integration package includes business intelligence systems, security monitoring, and payments processing systems.
- Automation features
- Seamless player account management
- Enticing campaigns and bonuses
- Player segmentation
Self-Managed CRM System Development
TRUEiGTECH’s expertise as a sportsbook PAM and CRM provider enables us to build a robust CRM for managing initial signup, authentication, authorization, and maintaining all customer relationship tasks from a single place. Track and analyze player data for making informed business decisions and launch strategized marketing initiatives based on the performance reports of your betting platform. We give you the tools for maximizing customer lifetime value (CLTV) and building a loyal customer base.
- Triggers for Real-Time Customer Journey
- Multi-Channel Communication
- Personalized Marketing Campaigns
- One-Click Report Generation
Custom Back Office System Development
The back office is like the centralized control tower for the entire sports betting platform. Wrapped with innovative tools like role-based access control, business intelligence, KYC, AML, and customer support, we ensure you gain control over sportsbook software solutions and ensure business-centric management. Through effective management, you will achieve high productivity and operational efficiency.
- All-rounder controls
- Easy site management
- Understandable UI
- Diverse management tools
API Integration of PAM and CRM Modules
We will integrate sportsbook PAM and CRM modules with your existing sports betting infrastructure and upgrade the platform’s core functionalities. We add new functionalities without changing the existing platform structure. So, from adding better player management tools to engagement services, we add APIs that increase your platform’s speed and agility.
- Plug-and-play integration
- Data synchronization in real-time
- Customized APIs for a tailored fit
- Scalable API structure
Modular Additions for Legacy Systems
Don’t let your legacy sportsbook solutions fade away due to the lack of features. With modular integrations and enhancements compatible with the legacy systems, we will upgrade the outdated systems to give you better reporting, CRM, risk management, KYC, automation, and anything else you need. Designed with a compliant structure and better UX, we ensure your platform gets a modern outlook and functionality.
- Faster deployment cycle
- Cost-effective modernization
- Compatible with third-party sportsbook software
Start Your Own Sportsbook in Minutes – Pay Per Head Made Simple
Products You can manage our PAM, CRM, and Back-Office Systems
Sportsbook
High-performance sports betting B2B solution capable for handling and managing multiple sports events and games with real-time odds updates.
Online Casinos
Online and live casino solutions built to facilitate a huge variety of games and slots with customizable RTP and granular management control.
Sweepstake Casinos
Deliver risk-free online casino gaming with sweepstake casinos designed to your needs and for attracting new customers.
Social Casino
Bring the fun of social engagement merged with casino gaming through a custom-built platform, added with friendly games and entertaining content.
Game Development
Control how your players interact and play casino and slot games as we customize the design and configurations according to your requirements.
Key Features of TRUEiGTECH Sports Betting PAM, Back Office and CRM Solution
PAM, Back Office, and CRM are essential parts of every sports betting platform. The key features we add to each segment are listed below.
Automated Player Management
User Profile Centralization
Manage User Data
Automate KYC/AML
Geo-fencing & IP Tracking
Wallet Integration
Bonus Engine Support
Build Customer Journeys
Bets Management
Dynamic Dashboard
Cashflow and Transaction Monitoring
Risk and Fraud Identification
Agent/Affiliate Tracking System
Reporting and Analytics
Tax Reporting
Finance Management Module
Back Office Integration
Server Security
Interface Management
Player Segmentation
Promotional Campaigns
Player Retention
Omnichannel Communication
Loyalty and Rewards
Engagement Tools
Localization Controls
Hosting Support
Scalable Infrastructure
Modular Growth Setup
24/7 Support
Launch Your Own Sportsbook Today – No Tech Skills Needed
Important Facts Associated with Our Sports Betting Solutions!
Benefits of TRUEiGTECH Sportsbook PAM, CRM, and Back-Office Solutions

Data-Driven Approach
With the integration of sports betting PAM, CRM and back office system, it will now be easier for you to make data-driven decisions for your platform. This way, you can drive more productivity to your business.

Mobile Responsiveness
You can gain control of your sports betting PAM, CRM and back office dashboards from mobile devices as well. It means you won’t lose out on controlling or monitoring your sports betting platform even when you are on the go.

Business Intelligent (BI) Support
You get a plethora of BI tools with our sports betting PAM platform, enabling you with the proficiency of making smarter decisions based on analytics and reports. You will get a structured display of the critical player or platform data.

Centralized Information Management
You can keep a tab of all the player profiles, their bet limits and site behavior under one dashboard. Our sports betting PAM software offers you a centralized user management feature that’s easy to use.

Multi-Currency Support
Your players from different parts of the world can now place bets using their local currencies. It is because, you can use the sports betting back office system to enable or disable multi-currency support for your players.

Odds Modulation
Using our sports betting management systems, such as PAM, back office and CRM, you will be able to convert or customize the odds in various formats, such as fractional, decimal or moneyline.

In-Play Trading
You can enable real-time or in-play wagering for the players and also do bet compilation or odds conversion for the live matches. Our sports betting back office software development solutions will provide you with complete controls for the same.

Realistic Betting Experience
You can allow your players to hide or show different graphics, UI/UX and visual elements on their profile of your sports betting platform. Enable or disable this functionality from the software for back-office sportsbook betting.

Access to Betting History
Gain access to the players’ betting history from your sports betting PAM dashboard. Use this data to determine the most preferred sports event that players are interested in, and offer personalized offers for selected users.

Responsible Gaming Tools
Sports betting platform operators can set the financial limits on deposit, withdrawals, faucets, and everything else to control a player’s activity and promote responsible gaming.

Identity Verification and Compliance
Integrated with industry-leading KYC tools and manual control settings, our backend management platform lets you ensure player verification and ensure compliance through alerts and guidance.

Granular Transactions Tracking
Keep an eye on all complete and in-process transactions that give you complete information on the GGR, winnings, rakebacks, bonuses, withdrawals, deposits, etc., in real-time.

Accelerated Time to Market
Launch your sports betting platform with added features and management tools quickly, as you plan to expand into the US markets. Our pre-built compliant modules reduce development delays and jurisdictional barriers.

Multi-Jurisdictional Compliance
We will manage varying state laws and regulations to ensure your platform is compliant. With automated KYC, following tax rules, and responsible gaming features embedded, you can operate the platform without looking over your shoulder.

Localized Data Storage
To ensure faster and seamless performance, we handpick US-based servers to host and run your sports betting platforms. This ensures lower latency while helping you complete data residency regulations and protecting sensitive user information.
Why is TRUEiGTECH the Best Sportsbook Betting Solution Provider?
Our sports betting PAM solution, CRM system and back office solutions offer great management efficiency for your platform operations.
Every professional we have on our team is well-versed with the industry demands, ensuring seamless development and assured performance.
We offer ongoing maintenance with our sports betting solutions and integrated modules, ensuring zero downtime of your business platform.
No matter how complex the customization requirements are, we adhere to the policy of delivering the software within the decided deadlines.
Top-Rated Sportsbook Platforms: The Tech Behind Winning Bets
Our Multi-Channel Sportsbook Software Solutions - Web, Mobile App, (Android and IOS)






PREMIER ODDS FEED PROVIDERS
Offering hight-quality sports data streams, and solutions that bring you real-time odds, scores, and outcomes. Elevate your sports and esports betting experience to a trusted and engaging level with Trueigtech.
Legal and Compliance Framework with TRUEiGTECH
Operating a sports book in the USA market is a challenging task. In addition to the cutthroat competition, new entrants are overwhelmed by the multiple rules and regulations needed to operate, not to mention the changes required to operate in different states. Here’s how TRUEiGTECH sportsbook PAM software will help.
Compliance with State Regulations
We have engineered our sportsbook PAM and CRM software to comply with state-specific licensing and operational requirements. Compliance with authorities like NJ DGE, PA Gaming Control Board, etc. With each State having the authority to regulate sports betting within its borders, TRUEiGTECH experts ensure you launch and operate after completing all requirements.
KYC/AML Support
Added with trusted and US-specific identity verification tools through providers like IDology, Socure, Auth0, Jumio, GetID, FTx Identity, etc., we build platforms with automated identity checks. These tools also monitor high-risk activity and flag suspicious transactions.
GLI-33 and NCPG Standards
GLI-33 (event wagering systems) and NCPG Standards promote responsible gaming standards in the USA. TRUEiGTECH sports betting platform solutions incorporate the best practices outlined in these regulations. We also ensure that platforms meet technological and social responsibility requirements.
Data Privacy Standards Aligned with State Rules
In addition to following the CCPA standards, our platforms process and store user data according to the federal and state privacy laws. TRUEiGTECH legal team spearheads the legalities to help build secure systems that will protect user data and keep your sports betting platforms out of legal troubles.
Running Your Own Sportsbook? Here’s How to Use PPH Software Effectively
Our Online Sports Betting Licenses & Certifications

Curacao
Curacao Gaming licence
Government of Curacao/ Antillephone N.V.

Greece
Greece Gaming licence
Hellenic Gaming Commission

Serbia
Serbia Gaming licence
Games of Chance Administration Ministry of Finance

Estonia
Estonia Gaming licence
Estonia Tax and Customs Board
Our Method of Approach for Integrating Sportsbook PAM, CRM, and Back Office Systems
Here are the reasons why you should trust TRUEiGTECH –

We try and figure out the site management controls you would need for your sports betting platform.

Our team will then plan on executing those features onto the PAM, back office and CRM sports betting platforms.

Our sports betting back office software developers will then be coding these systems and will get them ready for integration.

We make sure to keep the UI clean with understandable design for CRM, back office and Player Account Management sports betting systems.

Our turnkey sportsbook betting software developers will then add the technology framework and implement the features to make your platform unique.

We support third-party integrations for your sportsbook betting platform. Let us know your preferences, and we can integrate them all.

Our QA professionals will then run some tests to see if these management units actually work to meet the expectations.

Once validated, these features will then be integrated into your sports betting platform, giving you complete control over player profiles and platform operations.
Build Winning Betting Apps – Hire Our Sportsbook Software Developers Today
Our Process to Empower Your Solution with Sportsbook PAM, CRM, and Back Office System
We try to figure out the management controls and flexibility you require for your sports betting platform.
We will figure out the scope of work and dedicate the required resources and team to deliver the work within the stipulated time.
We have built a backend management system with clean visuals and intuitive controls. However, you can also request customizations according to your platform design and structure.
Our sportsbook PAM software development team codifies the required changes or builds the system from scratch and gets everything ready for integration.
Integrations are required for KYC, Single Sign On, AML, Payment Processing, among other functions. We will decide the same during the initial analysis and add them during development.
The sportsbook management solution is checked for errors and performance issues, followed by deployment and attaching it to the sports betting software.
Sports Betting AI Software Explained: Everything New Users Need to Know
Testimonials
Our Partners
Facts & Figures
TRUEiGTECH is a leading iGaming supplier providing powerful software solutions for managing online casino and betting businesses.
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