Sports Betting CRM Software
- 60% Higher Retention Rate
- 300K MAU
- 30% Extra First Time Deposit
- 25% Increase in Bonus Utilization
Boost your Sportsbook with TRUEiGTECH CRM
A CRM software can help your sportsbook business simplify players’ management, acquisition and retention. TRUEiGTECH CRM turns sportsbook data into real-time player intelligence to increase retention, control risk, and maximize betting-led revenue.
- Sportsbook-Centric Player Data Architecture
- Behavioral Automation Built for Betting Journeys
- Advanced Segmentation by Betting Value & Risk
- Compliance-First CRM for Regulated Sports Betting
Features of Sports Betting CRM Management Software
Get AI-driven bonus suggestions based on player betting habits, preferred markets, stake behavior, and historical responsiveness.
Engage bettors across email, SMS, in-app messages, and push notifications with unified campaign logic and frequency controls.
Send push notifications that redirect players straight to specific matches, markets, or bet slips, reducing friction.
Launch, monitor, and optimize sportsbook campaigns from a single dashboard with real-time performance metrics.
Access a complete sportsbook-specific player profile combining betting history, wallet activity, bonus usage, KYC status, & more.
Our CRM software helps operators segment players based on betting frequency, stake size, loss patterns, & activity windows.
Configure free bets, odds boosts, cashback, and wager-based rewards with precise wagering rules and market restrictions.
Track each player’s journey from first deposit to live betting, inactivity, reactivation, and VIP conversion using real-time event flows.
Sportsbook CRM Software Deployment Models
Turnkey CRM Model
A ready-to-deploy sportsbook CRM software solution with preconfigured workflows, betting triggers, and compliance controls for rapid market entry.
- Live within weeks with sportsbook-specific journeys
- Minimal engineering effort
- Ideal for operators prioritizing speed-to-market
Custom CRM Model
We offer a fully tailored CRM built around your sportsbook’s data structure, betting logic, and regulatory requirements.
- Custom event schemas and pricing logic
- Bespoke segmentation, bonus mechanics, and retention flows
- Full ownership of CRM logic for future scalability
API-First Integration Model
A CRM sportsbook API integration designed to integrate seamlessly with existing sportsbook platforms and internal systems.
- Event-driven APIs for real-time ingestion of bets
- Maximum flexibility for operators with in-house tech teams
- Works alongside your existing marketing stack without data duplication
Sports Betting CRM Software Designed to Retain Players and Maximize LTV!
TRUEiGTECH helps you centralize betting data, automate player journeys, and drive higher lifetime value with a sportsbook-focused CRM.
Read about our Sports Betting AI Software!
Benefits of a Sports Betting CRM Software Solution
Higher Player Retention
A CRM software allows you to identify churn risks early and trigger timely engagement based on real betting behavior, not guesswork or blanket promotions.
Visibility into Player’s Betting Journey
You can understand how players move from first bet to high-value bettor using real-time insights across bets, wallets, and engagement history.
Built-In Compliance for Safer Operations
Our CRM software supports responsible gambling, AML monitoring, and audit requirements directly within CRM workflows without relying on manual checks.
Smarter Bonus Spend With Better ROI
With deep and valuable insights, a CRM can target bonuses only to players who are likely to convert, reducing abuse, bonus leakage, and unnecessary promotional costs.
Get Our Dedicated Sports Betting Software Development Services!
Compliance, Security & Regulatory Readiness
We at TRUEiGTECH keep compliance and security on top. Our CRM is built for regulated sports betting environments, embedding responsible gambling controls, AML monitoring, secure data handling, and audit-ready logs directly into CRM workflows. The platform supports privacy-first data management, controlled bonus governance, and regulator-aligned reporting. This ensures compliance without disrupting player engagement or operational efficiency.
Why Choose TRUEiGTECH For Sports Betting CRM Platform
Our sports betting sportsbook CRM software services are backed by teams with hands-on experience in sportsbook software development, betting operations, and regulated markets. We ensure that CRM logic aligns with real betting workflows, player behavior, and operator requirements.
We offer dedicated technical and CRM support covering onboarding, integrations, campaign setup, and ongoing optimization to promote stable performance during peak betting events and rapid issue resolution.
Our CRM for sports betting is available as turnkey, custom-built, or API-first deployments, allowing sportsbooks to integrate seamlessly with existing platforms or launch quickly without compromising scalability or control.
We design CRM workflows around responsible gambling, AML monitoring, secure data handling, and audit readiness that helps social sportsbook software development meet regulatory requirements without disrupting player engagement.
Our Online Sports Betting Licenses & Certifications
With TRUEiGTECH now receive comprehensive gambling licensing assistance in locations like Curacao, Malta, Kahnawake, and Anjouan.
Curacao
Curacao Gaming licence
Government of Curacao/ Antillephone N.V.
Greece
Greece Gaming licence
Hellenic Gaming Commission
Serbia
Serbia Gaming licence
Games of Chance Administration Ministry of Finance
Estonia
Estonia Gaming licence
Estonia Tax and Customs Board
Achievements
Statistical Highlights
- Integrations
- Customization
- Data migration
- Odds feeds
- Wallets
- PAM
- KYC providers
- Payment systems
- KYC/AML services
- Audit trails
- Self-exclusion tools
- Configurable workflows
