Sports Betting Sportsbook CRM
Managing sports betting sportsbook can be a challenging task, keeping in mind the large user base. But, with a sports betting CRM platform, operators can easily manage several aspects of it, including betting-specific data (bets, odds, risk, live events, player preferences) , marketing, customer service processes, player retention, and compliance workflows.
Whether you are a new operator on the market or an existing one aiming to enhance your services and boost operations, CRM solutions for iGaming are a must-have for you to make accurate data-driven decisions. At TRUEiGTECH, we offer you innovative sportsbook player management software services that can help you boost loyalty and user retention.
Key Features of Sportsbook CRM Software
TRUEiGTECH sportsbook CRM software enables you to send synchronized messaging across email, SMS, app, site banners to reach players everywhere.
With our sportsbook CRM tools, you can monitor data via dashboards, including campaign ROI, player behavior, churn risk, & performance metrics.
We offer live-event trigger campaigns that include odds boosts or special offers based on in-play events.
We provide a 360-degree management functionality within our sports betting CRM system, enabling your admins to keep track of client conversations, business conversions, etc.
Our software provides real-time segmentation of players by behavior, sport-type, & value for targeted promotions and offers.
Your PAM is also equipped with the sportsbook CRM software. It will help you establish automated KYC and get a complete overview of players.
Our sports betting CRM system gives you access to several multi-channel marketing tools, which are ideal for handling crucial branding activities.
Using the sportsbook CRM analytics feature, you will be able to establish overall performance management of your business.
TRUEiGTECH Sportsbook CRM Software Services
KYC/AML & Compliance Services
We ensure regulatory integrity with our sportsbook CRM software that automates KYC/AML checks, age & geo-verification, sanctions screening, identity validation, keeping your operation compliant & secure.
- Faster player onboarding
- Reduced legal risk
- Better trust & safety
- Integrated audit trails and reporting tools
Campaigns & Promotions Management
With a sports betting CRM platform, we can help you manage targeted promo campaigns, loyalty & bonus structures, offers based on player behavior, to drive retention & boost engagement with precision.
- Personalized offers & bonuses
- Automation of campaign schedules
- Loyalty and VIP tier tools
- Cross-channel promotional delivery
Integration & API Services
As part of CRM solutions for igaming, we provide robust Integration & API services to connect odds feeds, payment gateways, PAM, analytics, & third-party tools seamlessly.
- Modular REST/Websocket APIs allow fast plug-and-play connectivity.
- Real-time data sync
- Reduced time-to-market
- Flexible architecture
Risk & Fraud Monitoring
With our sportsbook customer relationship management system, we offer continuous risk & fraud monitoring services to detect suspicious betting behaviour, multi-accounts, arbitrage, preserving fairness & operator margins.
- AI/Rules-based detection of suspicious transactions
- Prevents bonus abuse
- Risk scoring & alerts
- Insights and reports
Technical Support
Our betting CRM system includes dedicated technical support from our side that includes installation, maintenance, issue resolution, updates, etc. These ensure uptime, stability, & smooth operations for both new & established operators.
- 24/7 responsive support
- Proactive monitoring & bug fixes
- Regular software updates
- Assistance during integrations
Benefits Of TRUEiGTECH Sportsbook CRM Software
Custom Art
If you need a bespoke sportsbook CRM for your business, we have the right tools and expertise to implement your on-demand customizations.
AI-Enabled Tools
We have powered our sports betting CRM with AI features, guaranteeing better management of customer experiences on your platform.
Multi-System Integration
We will be integrating the sportsbook CRM with all your existing tools or systems across the platform, giving you comprehensive control over all operations.
Data Centralization
Our sportsbook CRM is capable of centralizing all your business data and displaying it with actionable insights, all on one single dashboard.
Personalized Player Engagement
Our software delivers tailored experiences using behavior-based triggers, boosting loyalty & retention by making each bettor feel uniquely valued.
Higher Revenue via Cross-Sell & Upsell
Operators can use the betting CRM system to offer complementary games, VIP upgrades, or new content to increase average value per user.
Better Operational Efficiency
With our software, you can automate repetitive workflows (welcome series, KYC, bonus triggers) freeing staff to focus on strategy rather than manual tasks.
Enhanced Risk Control & Compliance
We allow operators to monitor gambling behaviour, fraud, adhere to KYC/AML, set limits, & stay compliant with regulations across jurisdictions.
TRUEiGTECH Process For Sportsbook CRM Solution Development
Immersive Casino Experiences Powered by Innovation
PREMIER ODDS FEED PROVIDERS
Offering hight-quality sports data streams, and solutions that bring you real-time odds, scores, and outcomes. Elevate your sports and esports betting experience to a trusted and engaging level with Trueigtech.
Sportsbook Software Supported Channel
Our Online Sports Betting Licenses & Certifications
With TRUEiGTECH now receive comprehensive gambling licensing assistance in locations like Curacao, Malta, Kahnawake, and Anjouan.
Curacao
Curacao Gaming licence
Government of Curacao/ Antillephone N.V.
Greece
Greece Gaming licence
Hellenic Gaming Commission
Serbia
Serbia Gaming licence
Games of Chance Administration Ministry of Finance
Estonia
Estonia Gaming licence
Estonia Tax and Customs Board
AI Solutions in Sportsbook CRM Software
A sports betting CRM integration is a crucial part of the sportsbook as it allows player management, bonus management, marketing campaign management, and more. With the changes in the industry, TRUEiGTECH integrates advanced functionalities in its sportsbook CRM software, such as AI. Here are some of the use cases of AI in betting CRM systems.
Predictive Churn & Automated Retention Campaigns
AI models analyze player activity drops, bet frequency changes, deposit patterns to predict churn risk. Once a player is flagged, automated retention offers, loyalty perks or free-bets are triggered via your sports betting CRM platform, keeping engagement high & reducing churn.
Real-Time Fraud Detection & Risk Management
By integrating anomaly detection, device fingerprinting, and cross-account behaviour, AI powers continuous monitoring to detect bonus abuse or suspicious betting patterns. This strengthens your sports betting CRM Integration to stop fraud early & protect operator margins.
Personalized Betting Recommendations & Upselling
Using machine learning on past bets, player preferences, sport types, AI delivers curated bet suggestions or VIP offers. CRM solutions for iGaming benefit from this by increasing average bet size, improving retention, & tailoring the user experience.
Responsible Gaming & Compliance Interventions
AI monitors for patterns like high loss streaks, rapid high stakes wagers, or risky in-play behaviours. Through CRM for sports betting operators, automatic alerts or cooling-off prompts are issued to ensure ethical play & satisfy regulatory compliance.
Why Choose TRUEiGTECH Sports Betting CRM Platform
We have our pre-developed sports betting CRM software ready for integration onto your platform, guaranteeing quick deployment. Your website won’t be under maintenance for long, ensuring high uptime.
Our sportsbook CRM developers are all trained and skilled to take on your custom requirements & implement them into the software solution. If you want a tailored CRM for your sports betting platform, we have the best team to help you achieve that.
We have been in this industry for more than 7 years, and have constantly pushed ourselves to keep up with the trends and latest technologies. As a result, all our sportsbook software solutions are top-notch and backed by high-end features.
We can adhere to your on-demand customizations, associated with sports betting CRM software. Avail our bespoke solutions, and get all your custom tools, features, or functionalities integrated into the sportsbook CRM tool.
Our sportsbook CRM software services don’t just stop at developing & deploying sportsbook customer relationship management software. We serve you past that by offering reliable support services, including updates, feature enhancements, and more to keep the software relevant.
We have a strict “No GGR Share” policy. Our working model does not demand any share in your revenue & overall profit margin. While we deliver to software, you are entitled to all the business profits.
Our Partners
Achievements
Statistical Highlights
Hire Sports Betting CRM Developers
Whether you invest in a turnkey sports betting CRM solution or a custom version, you need expert assistance and our developers at TRUEiGTECH are well-versed in it. With battle-tested experience backed by a powerful tech stack, the experts at TRUEiGTECH deliver a powerful, reliable, & market relevant sports betting CRM platform to the operators.
Time and Material Model
You can choose this model when you want to hire sports betting developers for a project where specs may change with time. You pay for hours & resources consumed.
Fixed Price Model
This model is great for well-defined projects and small enhancements. You agree upfront on scope, cost & deadlines. With this, we offer less flexibility, but strong cost predictability & minimal surprises.
Dedicated Team Model
You get a full team solely focused on your sports betting CRM software. It is best for long-term, complex projects. TRUEiGTECH handles hiring and infrastructure while you direct priorities, maintain control & scale as needed.
- Integrations
- Customization
- Data migration
- Odds feeds
- Wallets
- PAM
- KYC providers
- Payment systems
- KYC/AML services
- Audit trails
- Self-exclusion tools
- Configurable workflows
Beyond the Bet: AI-Driven Sportsbook Software for the Next Generation of Gaming